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Levi's “UP TO 50% OFF” sale ad, taken apart

  1. brandThe red batwing logoThe only logo in the image, top centre. On 3 November 2026, 92 of the account's 6,439 live ads were this one image.
  2. offer“UP TO 50% OFF*”One image under 92 versions. They were first recorded in four weeks out of eight: 22, then 10, 41 and 19. None has ended.
  3. offer“+ EXTRA VOUCHER”Every version's post text opens with the same offer. 98 of the account's ads open with those words, and 92 of them carry this image.
  4. button“SHOP NOW”Drawn into the image. All 92 links open fb.com canvas pages, not a shop's site; every post text is in English and tagged #LevisIndonesia.
  5. copy“*T&C APPLY”The asterisk on OFF leads here, to the smallest line in the image. Neither the image nor the post text gives the terms or the voucher's amount.
  6. personA denim jacket in a photo tileThe one photograph: a person in profile facing the offer, a hand on the raised collar, on a grey backdrop. The jacket is the only product shown.
  7. backgroundWhite fieldPlain white behind everything, and one red for the logo, the offer, the button and the terms line.

Levi's's image ad was first recorded on 14 September 2026, on Facebook. By 10 November 2026 it counted 58 recorded days and 92 versions, and it was still live.

It comes apart in nine layers, from the back: White field · Grey photo tile · Person in a denim jacket · *T&C APPLY · SHOP NOW button · + EXTRA VOUCHER · 50% OFF and its asterisk · UP TO · Levi's batwing logo. Point at a callout, tap or tab to it to lift its layers.

Spectrum is the ad-teardown series of Adspy (adspy.sh). Claude wrote this edition from the library's records, and its figures were checked against those records on 10 November 2026. Published 10 November 2026, updated 10 November 2026, data as of 10 November 2026. This ad in the Meta Ad Library

Advertiser
Levi's
Format
Image, 1:1
Platforms
Facebook
Industry
Streetwear
First recorded
14 September 2026
Recorded running time
58 days
Versions recorded
92
Status
Live on 10 November 2026
the record

What do the library's records add?

Read against its own 92 versions, Levi's's other creatives and 1,178 streetwear creatives first recorded in the same weeks, the ad says more than it shows. Every figure below is a count or a date from the library.

launch8 weeksof first recorded versions

92 versions were first recorded over 7 days in 8 weeks. The busiest week, from 12 October 2026, added 41; Tuesdays added the most (31).

same words5creatives open the same way

5 creatives of Levi's's open their post text with “🔥 UP TO 50% OFF + EXTRA VOUCHER!”, across 98 ads. This one has the most recorded days of them.

at its peak1%of the account's live ads

On 3 November 2026, 92 of its versions were live at once: 1% of the 6,439 ads Levi's's account had live that day.

landing page24ads land on the same page

24 of the 92 linked versions send people to fb.com/canvas_doc/2065361530756783. Across the account, 24 ads on 1 creative land there.

streetwear100%of 1,178 streetwear creatives have fewer versions

Of the 1,178 streetwear creatives from 11 brands first recorded in the 30 days up to it (410 of them Levi's's), the median has 3 versions and the 90th percentile 10; this one has 92. At 58 days old, the median had been live 58 days; this one 58 days.

Each creative is measured over its own first days, as many as this one has had, so newer and older ones compare fairly.
against the brand63%of Levi's's earlier creatives were live fewer days

It has been live on every one of its 58 days. Over their own first 58 days, Levi's's 3,635 earlier creatives in the sample were live a median of 30 days, and 63% of them fewer days than this one.

per version31 drecorded per version, on average

Its versions have been recorded for 31 days each on average, against 45 for all Levi's's ads (the library's account figure on 10 November 2026).

The same opening words

Levi's's creatives whose post text opens with “🔥 UP TO 50% OFF + EXTRA VOUCHER!”, by recorded days.

  • This ad
    92 ads
    first 14 Sept
  • 58 days
    1 ad
    first 14 Sept
  • 58 days
    1 ad
    first 14 Sept
  • 48 days
    3 ads
    first 24 Sept
  • 48 days
    1 ad
    first 24 Sept
versions

What changed across its 92 versions?

All 92 listed versions are live, they carry two different post texts, 90 of them carry the button “Shop now” and they run on Facebook. The links go to 12 pages, fb.com/canvas_doc/2065361530756783 first (24 versions).

92 liveOctNovWeek of 14 Sept: 20–22 versions liveWeek of 21 Sept: 22–22 versions liveWeek of 28 Sept: 22–22 versions liveWeek of 5 Oct: 22–32 versions liveWeek of 12 Oct: 32–73 versions liveWeek of 19 Oct: 73–73 versions liveWeek of 26 Oct: 73–73 versions liveWeek of 2 Nov: 73–92 versions liveWeek of 9 Nov: 92–92 versions live
Versions live each day, from the first one recorded to the data date (92 of 92 live on 10 Nov).
  • Post text 1 (81 versions)
  • Post text 2 (11 versions)

The post texts

The most used first; the others show what they change from it: added words highlighted, removed ones struck through.

  • Post text 1 · 81 versions · 81 live · first 14 Sept

    🔥 UP TO 50% OFF + EXTRA VOUCHER! 🔥Your next Levi’s® favorite is waiting 👖✨From iconic denim to everyday essentials, now’s the perfect time to refresh your wardrobe with up to 50% OFF + an extra voucher! 🛍️Don’t miss out — shop your favorites now before they’re gone! ❤️‍🔥#Levis #LiveInLevis #LevisIndonesia #LevisSale

  • Post text 2 · 11 versions · 11 live · first 14 Sept

    🔥 UP TO 50% OFF + EXTRA VOUCHER! 🔥Your next Levi’s® favorite is waiting 👖✨From iconic denim to everyday essentials, now’s the perfect time to refresh your wardrobe with up to 50% OFF + an extra voucher! 🛍️Don’t miss out — shop your favorites now before they’re gone! ❤️‍🔥#Levis #LiveInLevis #LevisIndonesia #LevisSale#LevisSale"

All 92 listed versions

Every version has placements on Facebook.

Library recordFirst recordedLast recordedButtonLanding pagePost text
18541131557321323 NovLiveShop nowfb.com/canvas_doc/1744875940134487Post text 1
38966264938210953 NovLiveShop nowfb.com/canvas_doc/1744875940134487Post text 1
21542584054527703 NovLiveShop nowfb.com/canvas_doc/1744875940134487Post text 1
22929158914897203 NovLiveShop nowfb.com/canvas_doc/1744875940134487Post text 1
14475621942150653 NovLiveShop nowfb.com/canvas_doc/2892613457779863Post text 1
18235520421026103 NovLiveShop nowfb.com/canvas_doc/2892613457779863Post text 1
38210285680373993 NovLiveShop nowfb.com/canvas_doc/1741661957060389Post text 1
10415302851015233 NovLiveShop nowfb.com/canvas_doc/1741661957060389Post text 1
23005562440614263 NovLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
16237827428125853 NovLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
9264416370686083 NovLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
17454829832238403 NovLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
18507444596879643 NovLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
14596937863643513 NovLiveShop nowfb.com/canvas_doc/1961647987865908Post text 1
14527386736604833 NovLiveShop nowfb.com/canvas_doc/1961647987865908Post text 1
21585371117358283 NovLiveShop nowfb.com/canvas_doc/1961647987865908Post text 1
14767256743562633 NovLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
14516611537935933 NovLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
14288454394614233 NovLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
261768908197690516 OctLiveShop nowfb.com/canvas_doc/1741661957060389Post text 1
3945258500102145716 OctLiveShop nowfb.com/canvas_doc/1741661957060389Post text 1
213547969784445316 OctLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
2890427004920624216 OctLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
110832475834940516 OctLiveShop nowfb.com/canvas_doc/1961647987865908Post text 1
256826289702115716 OctLiveShop nowfb.com/canvas_doc/1961647987865908Post text 1
112887268965575516 OctLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
399504098730441316 OctLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
166304353868901916 OctLiveShop nowfb.com/canvas_doc/2892613457779863Post text 1
108864496044878516 OctLiveShop nowfb.com/canvas_doc/2892613457779863Post text 1
113803229891128916 OctLiveShop nowfb.com/canvas_doc/2892613457779863Post text 1
164270810751899416 OctLiveShop nowfb.com/canvas_doc/2892613457779863Post text 1
236937699053417215 OctLiveShop nowfb.com/canvas_doc/972727542522865Post text 2
146411495890477915 OctLiveShop nowfb.com/canvas_doc/972727542522865Post text 2
97543651560289615 OctLiveShop nowfb.com/canvas_doc/972727542522865Post text 2
163794133460255214 OctLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
141072878411265114 OctLiveShop nowfb.com/canvas_doc/1961647987865908Post text 1
167076931471400114 OctLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
114046753187531014 OctLiveShop nowfb.com/canvas_doc/1961647987865908Post text 1
143429035198697914 OctLiveShop nowfb.com/canvas_doc/1099396556013369Post text 1
158364473291709814 OctLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
409005308795465514 OctLiveShop nowfb.com/canvas_doc/1099396556013369Post text 1
207596156969097814 OctLiveShop nowfb.com/canvas_doc/2065361530756783Post text 1
151315216072240814 OctLiveShop nowfb.com/canvas_doc/3052058158458682Post text 1
215588528866533014 OctLiveShop nowfb.com/canvas_doc/3052058158458682Post text 1
140502099844876914 OctLiveShop nowfb.com/canvas_doc/3052058158458682Post text 1
108410613092941814 OctLiveShop nowfb.com/canvas_doc/3052058158458682Post text 1
2865877647712351114 OctLiveShop nowfb.com/canvas_doc/1247609400899382Post text 1
108300675805589914 OctLiveShop nowfb.com/canvas_doc/1921072599328884Post text 1
137465573112203614 OctLiveShop nowfb.com/canvas_doc/2892613457779863Post text 1
110506367523607414 OctLiveShop nowfb.com/canvas_doc/2892613457779863Post text 1
141943955970633814 OctLiveShop nowfb.com/canvas_doc/2892613457779863Post text 1
166289702216796514 OctLiveShop nowfb.com/canvas_doc/2892613457779863Post text 1
156763620540897914 OctLiveShop nowfb.com/canvas_doc/1744875940134487Post text 1
108776108077714914 OctLiveShop nowfb.com/canvas_doc/1744875940134487Post text 1
177197322075386314 OctLiveShop nowfb.com/canvas_doc/1744875940134487Post text 1
146684924887839314 OctLiveShop nowfb.com/canvas_doc/1744875940134487Post text 1
163751840443377314 OctLiveShop nowfb.com/canvas_doc/1701704364230144Post text 2
208198798244447814 OctLiveShop nowfb.com/canvas_doc/1701704364230144Post text 2
180304476071443114 OctLiveShop nowfb.com/canvas_doc/1741661957060389Post text 1
206052032130063614 OctLiveShop nowfb.com/canvas_doc/1741661957060389Post text 1

The 60 newest of 92 are listed here; the library holds every one.

brand context

How does it compare with Levi's's other ads?

Levi's has 4,461 creatives in the library. Half of them ran 31 recorded days or fewer; this one has 58. Compared at the same age, over their first 58 days, 63% of Levi's's 3,635 earlier creatives were live fewer days than this one.

Recorded daysCreativesShareMedian days
0–7 days1574%5
8–30 days2,04446%16
31–90 daysthis ad1,27629%50
91+ days98422%134
090180270OctDecFebAprJunAugOctDecFebAprJunAugOctDecFebAprJunAugOctDecFebAprJunAugOctDecFebAprJunAugOctDecFebAprJunAugOctDecFebAprJunAugOctDecFebAprJunAugOctDecThis ad: first recorded 14 Sept, 58 recorded daysThis ad
4,461 of Levi's's creatives by when they were first recorded (across, one column per 8 weeks) and their recorded days (up, 30-day rows); the brighter a cell, the more creatives in it, up to 440 creatives. Newer creatives sit lower because they have had less time.

In the ad libraryLevi's ads: formats, hooks and running time

x-ray

What does Brand X-Ray read across Levi's's ads?

Brand X-Ray reads all 4,461 of Levi's's creatives in the library: their formats, how they open, what they say and what changed lately. Six of its readings follow, each with this ad's place in it.

creative mix

Images make up 69%

The 4,461 creatives by format, with the median days each format was recorded.

  • Imagesthis ad69%median 32 days
  • Videos31%median 29 days

this adThis ad is an image, like 69% of them. Levi's's images were recorded a median of 32 days.

launch rhythm

462 new creatives in October 2026

New creatives by the month the library first recorded them, over 13 months; the last, November 2026, runs to 10 November 2026.

NDJFMAMJJASON

this adThis ad was first recorded in September 2026, a month with 301 new creatives from Levi's.

how the ads open

“Visual Surprise” opens 48%

Hook types of the 1,350 creatives with a classified hook: the three most frequent of the 8 the report lists.

  • Visual Surprise48%
  • Pattern Interrupt16%
  • Bold Statement11%

this adThe library has no classified hook for this ad.

what they say

“Aspirational Lifestyle” in 58%

Messaging angles, an AI tag, on 4,411 creatives: the three most frequent of 28.

  • Aspirational Lifestyle58%
  • Cost Savingsthis ad16%
  • Benefit-Led12%

this adThis ad's angle: “Cost Savings”, second of 28 (16%).

the recipe

460 creatives, one recipe

Production, hook tactic and call to action, among the 3,692 creatives with one of each (12% follow this one).

  1. Branded Production
  2. Bold Claim
  3. Shop Now

this adThis ad follows the seventh: Studio Shot → Bold Claim → Shop Now (151 creatives).

what changed lately

Tone “Warm”: 5% → 17%

Its share of the 443 tagged creatives first recorded from 11 Oct, against the 395 of the 30 days before: the largest of 6 shifts.

this adThis ad does not carry “Warm”.

In the full report

  • 5 more hook types, and examples of how the ads open
  • All 25 tag dimensions, from production style to setting
  • 36 recurring patterns and the 6 pairs seen together most
  • 7 more recipes and 5 more shifts
  • The 12 traits whose creatives were recorded longest
  • The model's age and gender estimates of who appears in the ads
  • The 8 landing pages the ads lead to most, from 2,000 source ads
  • The ads behind every number, 30, 90 and 180-day ranges, and Levi's side by side with up to four other brands

Ask your AIRun a Brand X-Ray on Levi's and show me which hooks, formats and messages recur in its ads.

Connect your AI for Levi's's X-RayWhat Brand X-Ray shows

Brand X-Ray (method public-creative-evidence-v2), read on 10 November 2026. Shares count creatives, not spend or reach, each over the creatives the reading could apply to; recorded days say how long the library saw an ad, not how it did.

model output

What did the library's model read in it?

The library's model tagged it with 27 attributes. It reads the ad as aimed at women aged 18-35 (its own confidence: 70/100 for the gender, 85/100 for the age). These are a model's readings, not measurements. Beside each tag: how many of Levi's's creatives carry it, and their median recorded days.

Strategy

  • Narrative FrameworkAIDA22%median 27 d
  • Messaging AngleCost Savings16%median 17 d
  • Hook TacticBold Claim17%median 19 d
  • Pain Point CategoryMoney20%median 17 d
  • Offer TypePercentage Off16%median 17 d

Audience

  • Intended AudienceBroad Audience40%median 28 d
  • SeasonalityEvergreen74%median 30 d
  • LanguageEnglish
  • IndustryFashion98%median 31 d
  • Funnel StageConsideration36%median 29 d

Format

  • Asset TypeStudio Shot26%median 32 d
  • Visual FormatSingle Image69%median 32 d
  • Aspect Ratio1:139%median 36 d
  • Ad FormatSingle Image44%median 34 d

Tone & style

  • Emotional ToneExcitement28%median 19 d
  • Tone FormalityInformal You
  • Color PaletteWhite Clean7%median 33 d
  • SettingStudio56%median 31 d
  • Branding IntensityModerate73%median 31 d

Conversion

  • CTA TypeShop Now92%median 32 d
  • Cta PositionMid
  • Product VisibilityHero Shot27%median 34 d

Talent & audio

  • Text Overlay StyleHeadline Subheadline69%median 32 d
  • TalentModel77%median 32 d

Social proof

  • Social Proof TypeNone>99%median 31 d
  • Proof SpecificityNone
  • Proof PositionNone

The library's analysis

Written by gemini-2.5-flash-lite for the library, kept word for word. It is the model's reading of the ad, quoted, not this page's.

Key takeaway

Leverage strong discount messaging with compelling lifestyle imagery and a clear call to action for maximum impact.

Primary objective

Direct Conversion

Text in the image

Levi's UP TO 50% OFF* + EXTRA VOUCHER SHOP NOW *T&C APPLY

Brand elements

Levi's logo: The iconic red Levi's tab logo is prominently displayed at the top of the image, reinforcing brand identity.

Focal point

The large, bold red text '50% OFF' immediately captures attention due to its size, color contrast, and placement.

Secondary elements

The 'UP TO' and '+ EXTRA VOUCHER' text elements are perceived next, followed by the lifestyle image of the woman and the 'SHOP NOW' button.

Reading path

The eye naturally follows a path from the discount information (top right) down to the image (left) and then to the call to action (bottom center).

Composition

The layout is balanced, with the text elements on the right effectively counterpointing the lifestyle image on the left. Ample white space prevents visual clutter.

Colour

The dominant use of red for the discount text creates a sense of urgency and excitement, typical for sales promotions. The denim blue of the jacket aligns with the Levi's brand identity.

Typography

The typography is bold and easily legible, especially the headline discount. Font choices are modern and align with a fashion brand.

Imagery

The photography is professional, with good lighting and focus on the subject, creating an aspirational feel. The image is well-composed and relevant to the product.

Headline

The headline 'UP TO 50% OFF* + EXTRA VOUCHER' is highly effective due to its directness, strong offer, and enticing promise of an additional voucher.

Value proposition

The value proposition is clearly communicated through the discount percentage and the mention of an extra voucher, appealing to price-sensitive consumers.

Emotional appeal

The ad evokes feelings of excitement, opportunity, and a sense of attainable style, driven by the aspirational imagery and the sale announcement.

Call to action

It is well-placed at the bottom, guiding the user after they have processed the offer and imagery.

sources

Sources and method

  • The ad. The official Meta Ad Library records of its versions: 1854113155732132, 3896626493821095, 2154258405452770, 2292915891489720, 1447562194215065, 1823552042102610 and 86 more (all in the versions table). The ad is shown as a still with commentary; its images belong to Levi's.
  • The data. Adspy's library, read on 10 November 2026. A version is one source-ad record that uses this creative. Recorded days count the days the library saw it running, up to the data date for live ones.
  • Comparisons. The industry and brand comparisons measure every creative over its own first days, as many as this one has had, so newer and older creatives compare fairly. The industry is the library's classification of each brand. The library's estimated country is not used: for English ads on a .com site it is a language default, not a market.
  • Model output. The AI tags, the audience reading and the analysis come from the library's model (gemini-2.5-flash-lite). The layers were cut by models too (SAM 2.1 for objects), the rest lifted as plain tiles of the image; 46% of the back plate was filled in where layers were lifted, and never shows in the ad itself.
  • Corrections. To report an error or ask for a takedown, write to info@adspy.sh.
spectrum

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