58 versions were first recorded over 5 days in 2 weeks. The busiest week, from 28 September 2026, added 30; Wednesdays added the most (28).
Uber Eats's “worked from home?” ad, taken apart
- headline“Genuinely worked from home?”Seven of Uber Eats's creatives share one opening line of post text, across 134 ads. This one is on 53 of them, more than any of the other six.
- copy“You deserve a deal for that”The line that stays while the question changes: three of the other six thumbnails read “…till 5:31pm?”, “…browser tabs?”, “…duvet by yourself?”.
- brandUber Eats and BootsTwo marks split by a thin rule. On five of the other six thumbnails, a different retailer's mark stands in Boots' place.
- copy“Delivery and other fees apply.”Two lines of terms at the bottom. The smaller one reads “Offer valid across selected retail merchants and on selected items only.”
- offer“30p” · “Selected items”The post text says it in a sentence. 53 of the 58 versions read “This deal has your name all over it: get selected 30p items.”
- propThe Uber Eats bagA green paper bag with the name printed in black, so the brand shows twice. The same bag stands in all seven thumbnails.
- productWipes, a bath puff, a pump bottleToiletries fill the bag here. On the thumbnails with another retailer's mark, it holds bottles, a jar and greens.
Uber Eats's image ad was first recorded on 23 September 2026, on Facebook. By 10 November 2026 it counted 49 recorded days and 58 versions, and it was still live.
It comes apart in ten layers, from the back: Green backdrop · Toiletries in the bag · Uber Eats paper bag · 30p badge · Offer valid across selected retail merchants and on selected items only. · Delivery and other fees apply. Check the app for more details. · Uber Eats · Boots · You deserve a deal for that · Genuinely worked from home?. Point at a callout, tap or tab to it to lift its layers.
Spectrum is the ad-teardown series of Adspy (adspy.sh). Claude wrote this edition from the library's records, and its figures were checked against those records on 10 November 2026. Published 10 November 2026, updated 10 November 2026, data as of 10 November 2026. This ad in the Meta Ad Library
- Advertiser
- Uber Eats
- Format
- Image, 4:5
- Platforms
- Industry
- Food Delivery
- First recorded
- 23 September 2026
- Recorded running time
- 49 days
- Versions recorded
- 58
- Status
- Live on 10 November 2026
What do the library's records add?
Read against its own 58 versions, Uber Eats's other creatives and 460 food delivery creatives first recorded in the same weeks, the ad says more than it shows. Every figure below is a count or a date from the library.
7 creatives of Uber Eats's open their post text with “This deal has your name all over it”, across 134 ads. This one ranks 4 of 7 by recorded days.
On 2 October 2026, 58 of its versions were live at once: <1% of the 8,691 ads Uber Eats's account had live that day.
Of the 460 food delivery creatives from 4 brands first recorded in the 30 days up to it (317 of them Uber Eats's), the median has 2 versions and the 90th percentile 11; this one has 58. At 49 days old, the median had been live 49 days; this one 49 days.
Each creative is measured over its own first days, as many as this one has had, so newer and older ones compare fairly.It has been live on every one of its 49 days. Over their own first 49 days, Uber Eats's 4,058 earlier creatives in the sample were live a median of 49 days, and 30% of them fewer days than this one.
Its versions have been recorded for 44 days each on average, against 54 for all Uber Eats's ads (the library's account figure on 10 November 2026).
The same opening words
Uber Eats's creatives whose post text opens with “This deal has your name all over it”, by recorded days.
61 days
35 ads
first 11 Sept
61 days
10 ads
first 11 Sept
61 days
6 ads
first 11 Sept
This ad
53 ads
first 23 Sept
47 days
28 ads
first 25 Sept
40 days
1 ad
first 2 Oct
40 days
1 ad
first 2 Oct
What changed across its 58 versions?
All 58 listed versions are live, 53 of them carry a post text, the same one, none has a recorded button and they run on Facebook.
The post text
As recorded on every version.
- Post text 1 · 53 versions · 53 live · first 23 Sept
This deal has your name all over it: get selected 30p items.
All 58 listed versions
Every version has no recorded button, the same post text, no landing page and placements on Facebook.
How does it compare with Uber Eats's other ads?
Uber Eats has 6,537 creatives in the library; the newest 5,000 are read here. Half of them ran 77 recorded days or fewer; this one has 49. Compared at the same age, over their first 49 days, 30% of Uber Eats's 4,058 earlier creatives were live fewer days than this one.
8–30 days · 25%31–90 days · 26%91+ days · 45%
| Recorded days | Creatives | Share | Median days |
|---|---|---|---|
| 0–7 days | 190 | 4% | 4 |
| 8–30 days | 1,258 | 25% | 19 |
| 31–90 daysthis ad | 1,310 | 26% | 55 |
| 91+ days | 2,242 | 45% | 128 |
In the ad libraryUber Eats ads: formats, hooks and running time
What does Brand X-Ray read across Uber Eats's ads?
Brand X-Ray reads the newest 5,000 of Uber Eats's 6,537 creatives in the library: their formats, how they open, what they say and what changed lately. Six of its readings follow, each with this ad's place in it.
Images make up 52%
The 5,000 creatives by format, with the median days each format was recorded.
- Imagesthis ad52%median 76 days
- Videos48%median 78 days
this adThis ad is an image, like 52% of them. Uber Eats's images were recorded a median of 76 days.
1,071 new creatives in July 2026
New creatives by the month the library first recorded them, over 13 months; the last, November 2026, runs to 10 November 2026.
this adThis ad was first recorded in September 2026, a month with 567 new creatives from Uber Eats.
“Pattern Interrupt” opens 30%
Hook types of the 2,293 creatives with a classified hook: the three most frequent of the 8 the report lists.
- Pattern Interrupt30%
- Visual Surprise14%
- Bold Statement10%
this adThe library has no classified hook for this ad.
“Convenience” in 39%
Messaging angles, an AI tag, on 4,856 creatives: the three most frequent of 33.
- Convenience39%
- Benefit-Led18%
- Cost Savings14%
this adThis ad's angle: “Problem Solution”, fourth of 33 (7%).
339 creatives, one recipe
Production, hook tactic and call to action, among the 4,790 creatives with one of each (7% follow this one).
- Product Photography
- Satisfying Visual
- Shop Now
this adThis ad follows the third: Branded Production → Question → Order Now (164 creatives).
Hook “Relatable Situation”: 37% → 26%
Its share of the 563 tagged creatives first recorded from 11 Oct, against the 636 of the 30 days before: the largest of 6 shifts.
this adThis ad does not carry “Relatable Situation”.
In the full report
In the full report- 5 more hook types, and examples of how the ads open
- All 25 tag dimensions, from production style to setting
- 36 recurring patterns and the 6 pairs seen together most
- 7 more recipes and 5 more shifts
- The 12 traits whose creatives were recorded longest
- The model's age and gender estimates of who appears in the ads
- The 8 landing pages the ads lead to most, from 2,000 source ads
- The ads behind every number, 30, 90 and 180-day ranges, and Uber Eats side by side with up to four other brands
Ask your AIRun a Brand X-Ray on Uber Eats and show me which hooks, formats and messages recur in its ads.
Brand X-Ray (method public-creative-evidence-v2), read on 10 November 2026. Shares count creatives, not spend or reach, each over the creatives the reading could apply to; recorded days say how long the library saw an ad, not how it did.
What did the library's model read in it?
The library's model tagged it with 27 attributes. It reads the ad as aimed at women and men aged 18-35 (its own confidence: 70/100 for the gender, 85/100 for the age). These are a model's readings, not measurements. Beside each tag: how many of Uber Eats's creatives carry it, and their median recorded days.
Strategy
- Narrative FrameworkProblem Agitate Solve13%median 81 d
- Messaging AngleProblem Solution7%median 76 d
- Hook TacticQuestion17%median 97 d
- Pain Point CategoryEffort6%median 73 d
- Offer TypeFixed Amount Off4%median 73.5 d
Audience
- Intended AudienceBroad Audience49%median 87 d
- SeasonalityEvergreen97%median 77 d
- LanguageEnglish
- IndustryDTC eCommerce3%median 39 d
- Funnel StageConsideration54%median 77 d
Format
- Asset TypeBranded Production30%median 70 d
- Visual FormatSingle Image45%median 61 d
- Aspect Ratio4:51%median 86.5 d
- Ad FormatSingle Image35%median 54 d
Tone & style
- Emotional ToneExcitement44%median 71 d
- Tone FormalityInformal You
- Color PaletteBright Vibrant39%median 68 d
- SettingHome10%median 93.5 d
- Branding IntensityModerate56%median 80 d
Conversion
- CTA TypeOrder Now29%median 71 d
- Cta PositionEnd Only
- Product VisibilityThroughout14%median 85 d
Talent & audio
- Text Overlay StyleHeadline Subheadline50%median 81 d
- TalentNo Talent54%median 57 d
Social proof
- Social Proof TypeNone96%median 74 d
- Proof SpecificityNone
- Proof PositionNone
The library's analysis
Written by gemini-2.5-flash-lite for the library, kept word for word. It is the model's reading of the ad, quoted, not this page's.
Key takeaway
The ad effectively leverages a strong promotional offer and recognizable branding to drive immediate action.
Primary objective
Direct Conversion
Text in the image
Genuinely worked from home? You deserve a deal for that Uber Eats 30p Selected Items Uber Eats Boots Delivery and other fees apply. Check the app for more details. Offer valid across selected retail merchants and on selected items only.
Brand elements
Uber Eats Logo: Prominently displayed on the green bag and at the bottom of the image, reinforcing brand association with the offer. Boots Logo: Appears at the bottom, indicating a retail partnership, which adds credibility and scope to the offer. Green Color Palette: The dominant green background is strongly associated with Uber Eats, creating immediate brand recognition.
Focal point
The '30p Selected Items' red starburst graphic. Its bright, contrasting color and clear value proposition immediately capture attention.
Secondary elements
Second, the viewer's eye is drawn to the 'Genuinely worked from home?' headline, followed by the Uber Eats branded bag filled with items, and then the Uber Eats and Boots logos at the bottom.
Reading path
The eye follows a path from the headline (top left) to the prominent offer (middle right), then down to the branded bag and logos (bottom).
Composition
The composition is balanced with the main offer graphic on the right drawing the eye, counterbalanced by the text and bag on the left. The use of negative space (the green background) effectively isolates key elements and prevents clutter.
Colour
The vibrant green is strongly associated with Uber Eats and conveys freshness, energy, and approachability. The contrasting red starburst for the offer creates urgency and highlights the promotional aspect.
Typography
The typography is clean and modern. The headline is bold and easily readable. The '30p' is large and impactful. The smaller text at the bottom might pose readability challenges on mobile devices.
Imagery
The image is a graphic design, not a photograph. The rendered bag and items are stylized to be appealing and communicate the idea of a curated selection, fitting the overall graphic aesthetic.
Headline
The headline 'Genuinely worked from home?' is highly effective as it's relatable and poses a question that invites the viewer to consider the offer. 'You deserve a deal for that' directly links the situation to a benefit.
Value proposition
The core value proposition is clear: get selected items for an extremely low price (30p) via Uber Eats, in partnership with Boots.
Emotional appeal
The ad aims to evoke a sense of relief, reward, and a feeling of being understood ('worked from home' context). The low price point also taps into a desire for good deals and savings.
Call to action
While not an explicit button, the placement of the Uber Eats and Boots logos at the bottom acts as a de facto CTA, directing users to where they can find the offer.
Sources and method
- The ad. The official Meta Ad Library records of its versions: 4685110301725658, 1766767631282572, 2215347429045497, 974951574915000, 1836173564407190, 2192677698259994 and 52 more (all in the versions table). The ad is shown as a still with commentary; its images belong to Uber Eats.
- The data. Adspy's library, read on 10 November 2026. A version is one source-ad record that uses this creative. Recorded days count the days the library saw it running, up to the data date for live ones.
- Comparisons. The industry and brand comparisons measure every creative over its own first days, as many as this one has had, so newer and older creatives compare fairly. The industry is the library's classification of each brand. The library's estimated country is not used: for English ads on a .com site it is a language default, not a market.
- Model output. The AI tags, the audience reading and the analysis come from the library's model (gemini-2.5-flash-lite). The layers were cut by models too (SAM 2.1 for objects, colour unmixing for lettering); 37% of the back plate was filled in where layers were lifted, and never shows in the ad itself.
- Corrections. To report an error or ask for a takedown, write to info@adspy.sh.
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