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IM8 Health's “600MG NMN” supplement ad, taken apart

  1. headline“600MG NMN”The advertiser's dose figure, in gold capitals. 121 versions carry this image; 117 were first recorded in four straight weeks, 25 to 34 a week.
  2. headline“BUILT INTO YOUR DAILY LONGEVITY ROUTINE.”White capitals on one line. “Daily Longevity” is also the name the smaller line below gives the formula.
  3. copy“…twice the previous NMN amount.”The image gives no earlier figure. The post text recorded on 10 versions does, in the advertiser's words: “up from 300mg”.
  4. button“GET IM8 HEALTH”A white button drawn into the picture. The 12 versions that record a call to action also carry a “Shop now” button.
  5. proofFive stars, “4.8/5 REVIEWS | 24M+ SERVINGS”The advertiser's own figures, on a black band under the photo. The library's AI tags read them as a star rating with a specific number.
  6. productThe orange tubeOne tube, upright, with the I·M·8 mark on it. 10 of the 12 recorded links open /products/longevity, a page 1,059 of the account's ads point to.
  7. settingA burst of golden powder on blackPowder flies out on both sides of the tube. No person, no room, no price: the library's AI tags say “No Talent” and “No Offer”.

IM8 Health's image ad was first recorded on 17 September 2026, on Facebook. By 10 November 2026 it counted 55 recorded days and 121 versions, and it was still live.

It comes apart in nine layers, from the back: Black ground · Photo of a burst of golden powder · The orange tube · Five stars · 4.8/5 REVIEWS | 24M+ SERVINGS · GET IM8 HEALTH · The upgraded Daily Longevity formula now contains twice the previous NMN amount. · BUILT INTO YOUR DAILY LONGEVITY ROUTINE. · 600MG NMN. Point at a callout, tap or tab to it to lift its layers.

Spectrum is the ad-teardown series of Adspy (adspy.sh). Claude wrote this edition from the library's records, and its figures were checked against those records on 10 November 2026. Published 10 November 2026, updated 10 November 2026, data as of 10 November 2026. This ad in the Meta Ad Library

Advertiser
IM8 Health
Format
Image, 9:16
Platforms
Facebook
Industry
Health & Wellness
First recorded
17 September 2026
Recorded running time
55 days
Versions recorded
121
Status
Live on 10 November 2026
the record

What do the library's records add?

Read against its own 121 versions, IM8 Health's other creatives, the ad says more than it shows. Every figure below is a count or a date from the library.

launch6 weeksof first recorded versions

121 versions were first recorded over 23 days in 6 weeks. The busiest week, from 28 September 2026, added 34; Tuesdays added the most (24).

at its peak<1%of the account's live ads

On 16 October 2026, 55 of its versions were live at once: <1% of the 10,314 ads IM8 Health's account had live that day.

landing page1,059ads land on the same page

10 of the 12 linked versions send people to im8health.com/products/longevity. Across the account, 1,059 ads on 776 creatives land there.

against the brand22%of IM8 Health's earlier creatives were live fewer days

It has been live on every one of its 55 days. Over their own first 55 days, IM8 Health's 2,697 earlier creatives in the sample were live a median of 55 days, and 22% of them fewer days than this one.

per version15 drecorded per version, on average

Its versions have been recorded for 15 days each on average, against 42 for all IM8 Health's ads (the library's account figure on 10 November 2026).

versions

What changed across its 121 versions?

49 of the 121 listed versions are live, 10 of them carry one of two post texts, 12 of them carry the button “Shop now” or “Shop Now” and they run on Facebook. The links go to 2 pages, im8health.com/products/longevity first (10 versions).

55 liveOctNovWeek of 17 Sept: 1–22 versions liveWeek of 24 Sept: 6–12 versions liveWeek of 1 Oct: 7–47 versions liveWeek of 8 Oct: 38–48 versions liveWeek of 15 Oct: 47–55 versions liveWeek of 22 Oct: 47–49 versions liveWeek of 29 Oct: 49–49 versions liveWeek of 5 Nov: 49–49 versions live
Versions live each day, from the first one recorded to the data date (49 of 121 live on 10 Nov).
  • Post text 1 (8 versions)
  • Post text 2 (2 versions)

The post texts

The most used first; the others show what they change from it: added words highlighted, removed ones struck through.

  • Post text 1 · 8 versions · 2 live · first 17 Sept

    It's been doubled. IM8 Daily Ultimate Longevity now delivers 600mg of NMN per serving — up from 300mg. Because when the research points to more, the formula follows.NMN is a precursor to NAD+, the molecule your cells rely on for energy production and renewal — and one whose levels naturally decline as you age. Alongside it, the full 5-Complex system still targets all 12 hallmarks of aging, supporting cellular energy, renewal, and long-term vitality.Same mission. Twice the NMN. Built for the long game.*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. #ad

  • Post text 2 · 2 versions · 1 live · first 2 Oct

    It's beenjust doubled.doubled! IM8 Daily Ultimate Longevity now delivers 600mg of NMN per serving — up from 300mg. Because when the research points to more, the formula follows.NMN is a precursor to NAD+, the molecule your cells rely on for energy production and renewal — and one whose levels naturally decline as you age. Alongside it, the full 5-Complex system still targets all 12 hallmarks of aging, supporting cellular energy, renewal, and long-term vitality.Same mission. Twice the NMN. Built for the long game.*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. #ad

All 121 listed versions

Every version has placements on Facebook.

Library recordFirst recordedLast recordedButtonLanding pagePost text
227759923969812424 OctLiveNoneNoneNone
207979944931349423 OctLiveNoneNoneNone
185995851835056223 Oct23 OctNoneNoneNone
187153294383239018 Oct18 OctNoneNoneNone
233924793685035318 Oct18 OctShop nowim8health.com/products/longevityPost text 1
111789911392819216 Oct17 OctNoneNoneNone
110489964559528116 Oct17 OctNoneNoneNone
261658215877194416 Oct16 OctNoneNoneNone
222953016797564216 Oct17 OctNoneNoneNone
2835153228118406016 Oct17 OctNoneNoneNone
175203234990371016 Oct17 OctNoneNoneNone
142397621324238715 Oct16 OctNoneNoneNone
100759936235447815 Oct16 OctNoneNoneNone
118676647036470415 Oct15 OctNoneNoneNone
158857692568899014 OctLiveNoneNoneNone
99903465990525514 OctLiveNoneNoneNone
141802852652985214 Oct14 OctNoneNoneNone
101936862783120114 OctLiveNoneNoneNone
224908597248400913 Oct13 OctNoneNoneNone
141375322087574613 OctLiveNoneNoneNone
110172146936183513 OctLiveNoneNoneNone
175245059582156613 OctLiveNoneNoneNone
111522528420820313 OctLiveNoneNoneNone
214843901606106213 OctLiveNoneNoneNone
143763149829562313 OctLiveNoneNoneNone
193467735417267413 OctLiveNoneNoneNone
111179394181635313 Oct13 OctNoneNoneNone
175318589257399513 Oct13 OctNoneNoneNone
131169612203384813 Oct13 OctNoneNoneNone
145108688362645011 Oct11 OctNoneNoneNone
136589803205192111 Oct12 OctNoneNoneNone
2875922261702028211 Oct11 OctNoneNoneNone
220120446413611311 Oct12 OctNoneNoneNone
449230005101059710 Oct11 OctNoneNoneNone
16789980902835519 OctLiveNoneNoneNone
14194866830110848 OctLiveNoneNoneNone
10476945683255587 Oct8 OctNoneNoneNone
14022228848447777 Oct9 OctNoneNoneNone
14783197042216647 OctLiveNoneNoneNone
12690562487167157 Oct9 OctNoneNoneNone
11206558171546097 Oct7 OctNoneNoneNone
21103800130200157 OctLiveNoneNoneNone
11180720174404767 Oct9 OctNoneNoneNone
17208935089850927 Oct9 OctNoneNoneNone
10919688068117817 OctLiveNoneNoneNone
16122078772985555 Oct6 OctNoneNoneNone
14170319972019425 OctLiveNoneNoneNone
14760771676659515 Oct6 OctNoneNoneNone
18368231939842115 OctLiveNoneNoneNone
14327281489510455 OctLiveNoneNoneNone
14574894129035975 Oct6 OctNoneNoneNone
14010008122264475 OctLiveNoneNoneNone
10933029769981415 Oct6 OctNoneNoneNone
11188991006658965 OctLiveNoneNoneNone
24436191328308835 Oct5 OctNoneNoneNone
23207066586778835 OctLiveNoneNoneNone
26053084633093475 Oct5 OctNoneNoneNone
11116780114091095 OctLiveNoneNoneNone
11078750749939295 OctLiveNoneNoneNone
16390086078061475 Oct5 OctNoneNoneNone

The 60 newest of 121 are listed here; the library holds every one.

brand context

How does it compare with IM8 Health's other ads?

IM8 Health has 11,059 creatives in the library; the newest 5,000 are read here. Half of them ran 40 recorded days or fewer; this one has 55. Compared at the same age, over their first 55 days, 22% of IM8 Health's 2,697 earlier creatives were live fewer days than this one.

Recorded daysCreativesShareMedian days
0–7 days99620%2
8–30 days1,00920%15
31–90 daysthis ad2,14943%56
91+ days84617%99
0306090120AugSeptOctNovThis ad: first recorded 17 Sept, 55 recorded daysThis ad
5,000 of IM8 Health's creatives by when they were first recorded (across, one column a week) and their recorded days (up, 15-day rows); the brighter a cell, the more creatives in it, up to 672 creatives. Newer creatives sit lower because they have had less time.

In the ad libraryIM8 Health ads: formats, hooks and running time

x-ray

What does Brand X-Ray read across IM8 Health's ads?

Brand X-Ray reads the newest 5,000 of IM8 Health's 11,059 creatives in the library: their formats, how they open, what they say and what changed lately. Six of its readings follow, each with this ad's place in it.

creative mix

Images make up 60%

The 5,000 creatives by format, with the median days each format was recorded.

  • Imagesthis ad60%median 40 days
  • Videos40%median 40 days

this adThis ad is an image, like 60% of them. IM8 Health's images were recorded a median of 40 days.

launch rhythm

1,434 new creatives in October 2026

New creatives by the month the library first recorded them, over 4 months; the last, November 2026, runs to 10 November 2026.

ASON

this adThis ad was first recorded in September 2026, a month with 1,233 new creatives from IM8 Health.

how the ads open

“Pattern Interrupt” opens 18%

Hook types of the 1,919 creatives with a classified hook: the three most frequent of the 8 the report lists.

  • Pattern Interrupt18%
  • Pain Point Agitation16%
  • Bold Statement15%

this adThe library has no classified hook for this ad.

what they say

“Benefit-Led” in 30%

Messaging angles, an AI tag, on 4,910 creatives: the three most frequent of 36.

  • Benefit-Ledthis ad30%
  • Problem Solution21%
  • Health Benefits14%

this adThis ad's angle: “Benefit-Led”, first of 36 (30%).

the recipe

455 creatives, one recipe

Production, hook tactic and call to action, among the 4,887 creatives with one of each (9% follow this one).

  1. Branded Production
  2. Bold Claim
  3. Shop Now

this adThis ad follows it.

what changed lately

Pain point “Health”: 47% → 59%

Its share of the 1,411 tagged creatives first recorded from 11 Oct, against the 1,544 of the 30 days before: the largest of 6 shifts.

this adThis ad carries “Health”.

In the full report

  • 5 more hook types, and examples of how the ads open
  • All 25 tag dimensions, from production style to setting
  • 36 recurring patterns and the 6 pairs seen together most
  • 7 more recipes and 5 more shifts
  • The 12 traits whose creatives were recorded longest
  • The model's age and gender estimates of who appears in the ads
  • The 8 landing pages the ads lead to most, from 2,000 source ads
  • The ads behind every number, 30, 90 and 180-day ranges, and IM8 Health side by side with up to four other brands

Ask your AIRun a Brand X-Ray on IM8 Health and show me which hooks, formats and messages recur in its ads.

Connect your AI for IM8 Health's X-RayWhat Brand X-Ray shows

Brand X-Ray (method public-creative-evidence-v2), read on 10 November 2026. Shares count creatives, not spend or reach, each over the creatives the reading could apply to; recorded days say how long the library saw an ad, not how it did.

model output

What did the library's model read in it?

The library's model tagged it with 27 attributes. It reads the ad as aimed at women aged 25-40 (its own confidence: 60/100 for the gender, 85/100 for the age). These are a model's readings, not measurements. Beside each tag: how many of IM8 Health's creatives carry it, and their median recorded days.

Strategy

  • Narrative FrameworkAIDA11%median 33 d
  • Messaging AngleBenefit-Led30%median 34 d
  • Hook TacticBold Claim33%median 34 d
  • Pain Point CategoryHealth56%median 40 d
  • Offer TypeNo Offer52%median 40 d

Audience

  • Intended AudienceWellness Seekers73%median 43 d
  • SeasonalityEvergreen97%median 43 d
  • LanguageEnglish
  • IndustrySupplements85%median 40 d
  • Funnel StageAwareness21%median 40 d

Format

  • Asset TypeBranded Production32%median 46 d
  • Visual FormatSingle Image53%median 40 d
  • Aspect Ratio9:1688%median 46 d
  • Ad FormatStory Ad83%median 46 d

Tone & style

  • Emotional ToneInspirational31%median 50 d
  • Tone FormalityImpersonal
  • Color PaletteGold Luxury1%median 24 d
  • SettingAbstract Background14%median 56 d
  • Branding IntensityModerate80%median 46 d

Conversion

  • CTA TypeShop Now61%median 40 d
  • Cta PositionThroughout
  • Product VisibilityHero Shot47%median 40 d

Talent & audio

  • Text Overlay StyleHeadline Subheadline59%median 40 d
  • TalentNo Talent43%median 40 d

Social proof

  • Social Proof TypeStar Rating15%median 85 d
  • Proof SpecificitySpecific Number
  • Proof PositionCTA Zone

The library's analysis

Written by gemini-2.5-flash-lite for the library, kept word for word. It is the model's reading of the ad, quoted, not this page's.

Key takeaway

The strong visual hierarchy effectively guides the viewer from the compelling headline to the clear call to action, supported by enticing imagery.

Primary objective

Direct Conversion

Text in the image

600MG NMN, BUILT INTO YOUR DAILY LONGEVITY ROUTINE., The upgraded Daily Longevity formula now contains twice the previous NMN amount., GET IM8 HEALTH, IM8HEALTH.COM, I•M•8, 4.8/5 REVIEWS | 24M+ SERVINGS

Brand elements

Logo: The 'I•M•8' logo is subtly placed on the product packaging, with a prominent 'IM8 HEALTH' text within the CTA button. Brand Colors: Dominant use of black and gold/yellow hues, creating a sense of luxury, premium quality, and energy.

Focal point

The large, bold headline '600MG NMN' in gold, positioned at the top-center, immediately captures attention due to its size, color, and placement.

Secondary elements

The secondary focal points are the product packaging with its subtle branding and the 'GET IM8 HEALTH' call-to-action button. The surrounding golden powder explosion adds visual interest and draws the eye through the composition.

Reading path

The eye naturally follows from the primary headline ('600MG NMN') down to the supporting text ('BUILT INTO YOUR DAILY LONGEVITY ROUTINE.'), then to the descriptive copy, then to the prominent CTA button ('GET IM8 HEALTH'), and finally to the review/serving information at the bottom.

Composition

The composition is well-balanced, with the golden powder explosion creating a dynamic, asymmetrical frame around the central product and text elements. Negative space (black background) is used effectively to make the key elements pop.

Colour

The dominant gold/yellow against black creates a strong contrast, evoking feelings of luxury, wealth, energy, vitality, and high quality, which aligns well with a health and longevity product.

Typography

The typography is clean and modern. The headline uses a bold, sans-serif font that is highly legible. Supporting text is also clear, though perhaps slightly smaller. Readability is good on larger screens.

Imagery

The image uses a graphic design approach with elements of product photography. The powder explosion effect is professionally executed and visually striking.

Headline

The headline '600MG NMN' is highly effective as it directly states the key ingredient and dosage, which is a primary search/interest factor for NMN products. 'BUILT INTO YOUR DAILY LONGEVITY ROUTINE.' clearly positions the product for daily use and aspirational benefit.

Value proposition

The value proposition is clearly communicated through the mention of '600MG NMN', 'upgraded Daily Longevity formula', and 'twice the previous NMN amount,' indicating enhanced potency and benefit.

Emotional appeal

The ad aims to evoke feelings of aspiration for a longer, healthier life, confidence in a premium product, and excitement about improved vitality.

Call to action

The CTA is strategically placed below the main descriptive text and above the social proof, guiding the user through a logical flow.

sources

Sources and method

  • The ad. The official Meta Ad Library records of its versions: 2277599239698124, 2079799449313494, 1859958518350562, 1871532943832390, 2339247936850353, 1117899113928192 and 115 more (all in the versions table). The ad is shown as a still with commentary; its images belong to IM8 Health.
  • The data. Adspy's library, read on 10 November 2026. A version is one source-ad record that uses this creative. Recorded days count the days the library saw it running, up to the data date for live ones.
  • Comparisons. The industry and brand comparisons measure every creative over its own first days, as many as this one has had, so newer and older creatives compare fairly. The industry is the library's classification of each brand. The library's estimated country is not used: for English ads on a .com site it is a language default, not a market.
  • Model output. The AI tags, the audience reading and the analysis come from the library's model (gemini-2.5-flash-lite). The layers were cut by models too (SAM 2.1 for objects, colour unmixing for lettering); 69% of the back plate was filled in where layers were lifted, and never shows in the ad itself.
  • Corrections. To report an error or ask for a takedown, write to info@adspy.sh.
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