Adspy
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Adspy playbooks: ad research, ready to run

Adspy playbooks are ready prompts for 12 ad research jobs, from reading a competitor's strategy to scanning a category. Paste one into Claude, Claude Code, Codex or any remote MCP client connected to Adspy, and your AI runs the steps on public Meta and Google ads and brands' organic posts. Each playbook states its price.

Updated

4 playbooks

Study a competitor

What a brand runs, what it keeps running, and how it sits among its rivals.

  • Read a competitor's ad strategy

    One report on what a brand runs: formats, hooks, landing pages, what it keeps running and how its organic posts connect to its ads.

    90 credits

  • Compare brands side by side

    Two to five brands' ads in one comparison: formats, hooks and how long they keep ads running, with counts behind every figure.

    120 credits

4 playbooks

Find creative ideas

Openings, angles and references taken from ads that brands keep live.

  • Take one ad apart

    One ad's hook, script, offer and call to action, then ads from other brands built the same way.

    Included

  • Build a swipe file

    A named collection of ads with a note on each, shared with your workspace and exported to a spreadsheet.

    Included

2 playbooks

Read organic social

What brands post on TikTok, YouTube and Instagram, and which posts they put money behind.

2 playbooks

Scan a market

Who advertises on a topic, and how to bring a missing brand in.

  • Scan a category

    Who advertises on a topic right now, the formats they use and the claims they repeat.

    Included

How does an Adspy playbook run?

An Adspy playbook is a prompt and the steps behind it. You connect your AI once, send the prompt with your brand or topic in it, and read the answer in the same chat.

  1. Connect your AI once

    Add Adspy's MCP server to Claude, Claude Code, Codex or any remote MCP client and sign in. It takes a few minutes and no ad account.

    How to connect

  2. Paste or pick the prompt

    Copy a playbook's prompt from its page, put your brand or topic in it, and send it as it is or in your own words.

  3. Read the result in the chat

    Your AI calls Adspy's tools step by step and answers in the conversation, with the ads and figures it used. It asks before collecting a new brand or account.

Questions about playbooks

What is an Adspy playbook?

A ready prompt for one research job, with the steps your AI takes with Adspy's tools, what comes back, its price and its limits. You can send it as it is, change the brand, or ask in your own words.

Which AI assistants can run a playbook?

Claude, Claude Code, Codex or any remote MCP client connected to Adspy. The setup guide has the steps for each; connecting takes a few minutes and no ad account.

What does a playbook cost?

Most read only what is included on every plan, within fair use. Results cost credits on Starter and Pro: a Brand Full Analysis 90 credits, a social report or each brand in a comparison 60 credits, a new brand or account 400 credits, asked first. Unlimited has no credit count (fair use). Starter covers one source of Meta, Google or TikTok; a playbook that reads more than one needs Pro or above.

Do playbooks show spend or results?

No. Adspy reads public ads and posts: what brands chose to run and how long they kept it live. Spend, reach, conversions and ROAS stay in the advertiser's own account.

Have a brand in mind?

Add Adspy to your assistant with this URL, sign in, and ask about its ads. Connecting takes a few minutes, and no ad account.

Connect your AI
https://www.adspy.sh/mcp