playbook

How to read a competitor's ad strategy with Adspy

This Adspy playbook is for brand and growth teams sizing up a competitor. It returns one report on what a brand runs: formats, hooks, landing pages, what it keeps running and how its organic posts connect to its ads. It costs 90 credits on Starter and Pro and has no credit count on Unlimited (fair use).

Cost: 90 credits on Starter and Pro90 credits per brand and range for the Brand Full Analysis, free again for 24 hours
Where: Claude, Claude Code, Codex or any remote MCP clientThrough Adspy's MCP server
Sources: Meta and Google ads, and organic postsPosts on TikTok, YouTube and Instagram; Starter covers one source, Pro all three
Output: One report in the chatCharts in full screen, and a PDF when you ask

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Updated 23 October 2026

The prompt · competitor strategy

Run a Brand Full Analysis of AG1 over the last 90 days. Tell me which formats, hooks and landing pages it leans on, which ads it has kept running the longest, and what changed in the last month.

Brand

Change the words in the fields and the prompt follows; the steps stay the same. Send it as it is, or ask in your own words.

What does Adspy do, step by step?

Your AI runs 3 steps with Adspy's tools. Each call is listed with its arguments and the most it can cost on the published tariff; free and included calls use no credits.

Find the brand
Your AI finds the brand in Adspy's library, with the ads collected from Meta's and Google's public ad libraries.
- search_brands{ query: "AG1" }Free
Open what is live
It opens the brand's ads still running, longest-running first, each with its AI tags.
- search_creatives{ brandKey, status: "active", sort: "longest", limit: 20 }Included
Run the analysis
It runs the Brand Full Analysis: format mix, hooks, landing pages, longevity and the brand's organic posts, each finding with its count and the range it likely falls in.
- get_brand_full_analysis{ brandKey, range: "90d" }90 credits

This example90 credits on Starter and Pro90 credits per brand and range for the Brand Full Analysis, free again for 24 hours

What comes back?

Adspy's answer arrives in the chat, with the ads, posts and figures it rests on, so you can open each one.

Ad activity by month and the format mix, with counts
The hooks and landing pages that recur
The ads the brand has kept running the longest, with their AI reading
Its TikTok, YouTube and Instagram posts beside its ads, and the posts it later ran as ads
Charts in full screen, and a PDF when you ask for one

Creatives observed: 6,706
Newest read: 5,000
Median days observed: 18

How the ads open

Pattern Interrupt24%495 of 2,058
Bold Statement21%437 of 2,058
UGC-style Opening9%182 of 2,058
Visual Surprise9%178 of 2,058
Pain Point Agitation7%143 of 2,058
Pattern Interrupt / Bold Statement2%39 of 2,058

Image leads the creative mix. 2891 of 5000 observed creatives (58%) use this format.

Part of a real brand report: AG1 by Athletic Greens, all time, from a snapshot of the shared library taken on 23 September 2026: 6,706 creatives observed, the newest 5,000 read, 2,058 with a classified hook. Shares are of those 2,058.

Good to know before you run it

Running time shows a brand kept an ad live, not that it performed: Adspy never sees spend, reach or conversions.
A finding the data cannot support is listed as withheld, with its reason, instead of being guessed.
Running it again on the same brand and range within 24 hours costs nothing.

Questions about this playbook

What does the Brand Full Analysis cost?

90 credits per brand and range on Starter and Pro, included on Unlimited. Running it again on the same brand and range within 24 hours costs nothing, and a brand Adspy has nothing on costs nothing.