Adspy
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playbook

How to build a swipe file with Adspy

This Adspy playbook is for creative teams keeping references in one place. It returns a named collection of ads with a note on each, shared with your workspace and exported to a spreadsheet. Everything it reads is included on every plan, within fair use.

Cost
IncludedEverything it reads is included on every plan, within fair use
Where
Claude, Claude Code, Codex or any remote MCP clientThrough Adspy's MCP server
Sources
Meta and Google adsPublic ad libraries, YouTube ads included
Output
A shared collection and a fileA note on each ad saying why it is there
Connect your AISee pricing

Updated

The prompt · swipe file

Find 10 testimonial-style video ads from Huel and brands like it, save them to a collection called "Testimonial ideas" with a one-line note on why each is worth keeping, then export it to a spreadsheet.

Change the words in the fields and the prompt follows; the steps stay the same. Send it as it is, or ask in your own words.

What does Adspy do, step by step?

Your AI runs 3 steps with Adspy's tools. Each call is listed with its arguments and the most it can cost on the published tariff; free and included calls use no credits.

  1. Gather the ads

    Your AI searches the brand's ads and similar ones from other brands.

    • search_creatives{ brandKey, query: "testimonial", format: "video" }Included
    • find_similar_creatives{ hash, limit: 10 }Included

  2. Save them with notes

    It saves them to a named collection and writes a note on each.

    • save_creatives{ name: "Testimonial ideas", hashes }Free
    • update_note{ collectionId, hash, note }Free

  3. Export it

    It exports the collection as an Excel file your team can sort and share.

    • export_research{ source: { kind: "collection", collectionId }, format: "xlsx" }Included

This exampleIncludedeverything it reads is included on every plan, within fair use

What comes back?

Adspy's answer arrives in the chat, with the ads, posts and figures it rests on, so you can open each one.

  • A collection your whole workspace can open
  • A note on each ad saying why it is there
  • An Excel file of the collection
Real people, real routinesCustomers, creators and familiar faces carrying the daily habit.6 ads · 6 notes
  • Arrae video ad on MetaArrae
  • Grüns video ad on MetaGrüns
  • AG1 by Athletic Greens video ad on MetaAG1
  • AG1 by Athletic Greens video ad on MetaAG1
  • AG1 by Athletic Greens video ad on MetaAG1
  • AG1 by Athletic Greens video ad on MetaAG1
Hooks
Confession4 of 6
Formats
Talking Head5 of 6
A collection of 6 video ads saved in a sample workspace, each with a note, from a snapshot of the shared library taken on 23 September 2026. Under the ads, the most frequent hook and format, counted over the saved ads.

Good to know before you run it

  • Notes are written by your AI from the ads' analysis: edit any of them in a sentence.
  • Files are kept 7 days; the collection stays until you delete it.

Questions about this playbook

Is it included in my plan?

Yes. Saving ads, notes, collections and their files are free or included on every plan.

Can I add ads later?

Yes. Ask your AI to save more ads to the same collection by its name.

Which formats can I export?

CSV, Excel, JSON, Markdown, HTML, or a ZIP with the media files.

Have a brand in mind?

Add Adspy to your assistant with this URL, sign in, and ask about its ads. Connecting takes a few minutes, and no ad account.

Connect your AI
https://www.adspy.sh/mcp