Adspy creative analysis is a written reading of one ad, produced by an AI model, that covers its hook, key message, visuals, audio, call to action and transcript. Video readings add timestamped key moments; image readings add the focal point, the reading path and the text inside the image.
Hook0-5 secondsBold Statement
The ad opens with dynamic shots of rugby players in action, interspersed with text overlays stating: 'Every day on the field demands everything from our bodies.' This immediately establishes the context of high physical exertion and the stakes involved.
Key messageAG1 is a crucial, consistent daily supplement that supports elite athletic performance, as recommended by dietitians and endorsed by trusted sports certifications.
An Adspy creative analysis reads one ad from its first seconds to its call to action and keeps the transcript beside it. Each part below appears when the analysis for that ad contains it; Adspy shows what was written and leaves out what was not.
Adspy reads video and image ads with different questions. A video reading follows time: the hook window, key moments and transcripts. An image reading follows the eye: the focal point, the reading path and the text inside the image. A carousel keeps its cards in order, with one reading for the creative as a whole.
Video
AG1 by Athletic Greens
Image
Glossier
Carousel
No example in the sample
Adspy takes hook windows and key moments only from timestamps written in the analysis, checks them against the video's length and never infers them from the transcript. In a sample of 71 analysed videos from the shared library, the hook window was 0–3 s for 39, 0–5 s for 25, 0–4 s for 4, 0–2 s for 3.
Hook windows recorded in 71 analysed videos
Adspy says so instead of filling the gap. When an ad has no full reading yet, Adspy lists it as missing and charges nothing, and a part the analysis did not write stays empty rather than being filled in from the transcript or the video.
Adspy's plans open the same readings from your AI assistant, included with fair use: a stored reading is read with its ad. Starter covers one source: Meta, Google or TikTok; Pro and above cover every source. Credits pay for results such as a Brand Full Analysis: 2,000 credits a month on Starter and 6,000 on Pro; Unlimited has no credit count (fair use). A reading that does not exist costs nothing.
| Starter | Pro | Unlimited | |
|---|---|---|---|
| Sources | One of Meta, Google or TikTok | Meta, Google and TikTok | Meta, Google and TikTok |
| Full reading | get_creative_analysis, included | get_creative_analysis, included | get_creative_analysis, included |
| Transcripts | In every search and creative result | In every search and creative result | In every search and creative result |
| Monthly allowance | 2,000 credits | 6,000 credits | No credit count (fair use) |
| Past fair use | 1 credit per new ad until the limit resets | 1 credit per new ad until the limit resets | New readings wait for the reset |
Adspy's creative analysis opens in your AI assistant, Claude, Claude Code, Codex or any remote MCP client, through the Adspy MCP server. get_creatives returns creatives with their source ads and transcripts, and get_creative_analysis the full reading; both are included in your plan.
get_creatives returns creatives with their source ads and existing transcripts.Includedget_creative_analysis returns an ad's stored reading; an ad without one says so.IncludedAn AI model writes the analysis. It can misread a scene or a line, so check anything you plan to rely on against the ad itself.
Readings include the model's scores for creative execution. They are not measured ad performance, and Adspy does not predict how an ad will perform.
Coverage varies by brand and source. In an exploratory audit of 8 brands on 20 September 2026, the sampled Google advertisers had no analysis records.
A video reading covers the hook and the moments the analysis highlighted, not every scene. Transcripts carry no timecodes and stay in the ad's own language.
No. The analysis is written ahead of time in the shared library's pipeline, and Adspy reads it. Opening an ad never generates a new reading: your assistant reads the stored one, included in your plan, or says that none exists.
Image ads have no audio, so Adspy shows the text found inside the image instead. In the sample on this page, 59 of 63 image readings include it.
In the sample on this page, 70 of 71 video readings include a content transcript and 59 include an audio transcript. The sample keeps only ads with a full reading, so these counts describe the sample, not the whole library.
Each reading records the model that wrote it. In the sample on this page, 132 of the 134 readings were written by a version of Google's Gemini 2.5 Flash-Lite and 2 by Gemini 2.5 Flash.
No. Adspy reads public Meta and Google ads that are in its library. It never connects to your ad accounts.
Examples come from a snapshot of the shared library taken on 23 September 2026: 134 full readings (71 video, 63 image) of English ads chosen because they have a full reading. Their counts describe that sample, not the library's coverage.
The video example is a full-reading ad from that snapshot (AG1 by Athletic Greens); the image example is a Glossier still. Key moments come from the timestamps in each reading, parsed as Adspy parses them.
The coverage note comes from an exploratory, non-representative audit of 8 brands in the shared library on 20 September 2026.
Corrections: info@adspy.sh
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https://www.adspy.sh/mcp