Adspy
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playbook

How to take one ad apart with Adspy

This Adspy playbook is for anyone who saw an ad and wants to know how it is built. It returns one ad's hook, script, offer and call to action, then ads from other brands built the same way. Everything it reads is included on every plan, within fair use.

Cost
IncludedEverything it reads is included on every plan, within fair use
Where
Claude, Claude Code, Codex or any remote MCP clientThrough Adspy's MCP server
Sources
Meta and Google adsPublic ad libraries, YouTube ads included
Output
One ad's full readingThen similar ads from other brands
Connect your AISee pricing

Updated

The prompt · ad breakdown

Take AG1's newest video ad apart: the hook, the script, the offer and the call to action. Then find similar ads from other brands.

Change the words in the fields and the prompt follows; the steps stay the same. Send it as it is, or ask in your own words.

What does Adspy do, step by step?

Your AI runs 3 steps with Adspy's tools. Each call is listed with its arguments and the most it can cost on the published tariff; free and included calls use no credits.

  1. Open the ad

    Your AI opens the ad with its copy, media, dates, days active and transcript.

    • search_creatives{ brandKey, format: "video", limit: 1 }Included
    • get_creatives{ hashes: [hash] }Included

  2. Read it

    It reads the ad's AI analysis: hook, script beats, offer, call to action and tags.

    • get_creative_analysis{ hashes: [hash] }Included

  3. Find its relatives

    It finds ads from other brands that are built the same way.

    • find_similar_creatives{ hash, limit: 12 }Included

This exampleIncludedeverything it reads is included on every plan, within fair use

What comes back?

Adspy's answer arrives in the chat, with the ads, posts and figures it rests on, so you can open each one.

  • The ad's full record: copy, media, dates and transcript
  • Its reading: hook, script, offer, call to action and AI tags
  • Similar ads from other brands, to compare
AG1 by Athletic Greens video ad on Meta

Hook0-5 secondsBold Statement

The ad opens with dynamic shots of rugby players in action, interspersed with text overlays stating: 'Every day on the field demands everything from our bodies.' This immediately establishes the context of high physical exertion and the stakes involved.

  1. 0:00–0:05Opening hook
  2. 0:10–0:14Compelling Testimonial
  3. 0:15–0:18Clear Benefit Shot
  4. 0:21–0:25Clear Offer Showcase

Key messageAG1 is a crucial, consistent daily supplement that supports elite athletic performance, as recommended by dietitians and endorsed by trusted sports certifications.

A real AI reading of an AG1 video ad first seen on 14 September 2026, from a snapshot of the shared library taken on 23 September 2026. The reading describes what the ad shows and says, not how it performed.

Good to know before you run it

  • The reading describes what the ad shows and says; it does not know how the ad performed.
  • Similar means close in content and form, not run by the same advertiser.

Questions about this playbook

Can I paste an ad I found myself?

Yes, when Adspy has it: describe it or give its brand, and your AI finds it in the library.

Is it included in my plan?

Yes. Opening ads, their AI analysis and similar ads are included on every plan, within fair use.

Have a brand in mind?

Add Adspy to your assistant with this URL, sign in, and ask about its ads. Connecting takes a few minutes, and no ad account.

Connect your AI
https://www.adspy.sh/mcp