How to compare brands side by side with Adspy
This Adspy playbook is for marketers placing a brand among its competitors. It returns two to five brands' ads in one comparison: formats, hooks and how long they keep ads running, with counts behind every figure. It costs 120 credits on Starter and Pro and has no credit count on Unlimited (fair use).
- Cost
- 120 credits on Starter and Pro60 credits per brand compared, free for a brand read in the last 24 hours
- Where
- Claude, Claude Code, Codex or any remote MCP clientThrough Adspy's MCP server
- Sources
- Meta and Google adsTikTok, YouTube or Instagram posts too, when you ask
- Output
- A side-by-side comparisonCounts and denominators in every cell
Compare the ads of AG1 and Huel over the last 90 days: formats, hooks, offers and how long each keeps its ads running. Then tell me where they differ most.
What does Adspy do, step by step?
Your AI runs 3 steps with Adspy's tools. Each call is listed with its arguments and the most it can cost on the published tariff; free and included calls use no credits.
Find the brands
Your AI finds each brand in Adspy's library.
search_brands{ query: "Huel" }Free
Compare their ads
It runs the comparison over one period: formats, hooks, longevity and findings side by side, each with its sample size.
compare_brands{ brandKeys: [ag1, huel], range: "90d" }120 credits
Add their organic posts
When you ask, it compares the same brands on TikTok, YouTube or Instagram too, one platform at a time.
compare_social{ brandKeys, platform: "tiktok", range: "90d" }120 creditswhen needed
This example120 credits on Starter and Pro60 credits per brand compared, free for a brand read in the last 24 hours
What comes back?
Adspy's answer arrives in the chat, with the ads, posts and figures it rests on, so you can open each one.
- Formats, hooks and longevity side by side, with counts and denominators
- The findings that set each brand apart
- Organic engagement and cadence per platform, when you ask
| Brand | Bold Claim | Pain Point Call-Out | Question | Relatable Situation |
|---|---|---|---|---|
| AG1 by Athletic Greens4,885 classified | 36%1,736 | 13%636 | 9%426 | 8%401 |
| Huel3,478 classified | 39%1,359 | 12%423 | 14%482 | 7%258 |
| Ritual1,769 classified | 35%616 | 18%314 | 10%183 | 5%84 |
| Grüns4,226 classified | 17%728 | 25%1,036 | 12%527 | 13%531 |
Good to know before you run it
- A comparison reads ads over the same period for every brand; it never estimates spend or results.
- Instagram engagement is per follower and TikTok or YouTube engagement per view: they are never ranked together.
- A brand read in the last 24 hours costs nothing in a new comparison.
Questions about this playbook
How much does a comparison cost?
60 credits per brand compared, so 120 credits for two brands. A brand read in the last 24 hours costs nothing, and Unlimited includes it.
How many brands can I compare?
Two to five in one comparison, over 30 days, 90 days, 180 days or all time.
Can I compare their TikTok posts too?
Yes, one platform at a time, at 60 credits per brand, free for a brand reported in the last 24 hours.
Have a brand in mind?
Add Adspy to your assistant with this URL, sign in, and ask about its ads. Connecting takes a few minutes, and no ad account.
https://www.adspy.sh/mcp