12th Tribe ads
Fashion & ApparelMetaUpdated
Adspy has recorded 3,367 ad creatives for 12th Tribe on Meta since Apr 9, 2024: 59% images and 42% videos. A creative has a median recorded running time of 13 days. 969 were live at the last record, on Nov 7, 2026.
- 3,367
- creatives recorded
- 969
- live at the last record
- 13 days
- median recorded running time
- 219
- new in the last 30 days
12th Tribe ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 627 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Video · 210 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Text Overlay on Footage
- Product Photography
Meta · Video · 210 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Single Image
Meta · Image · 179 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 178 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 176 days recorded
LiveFirst recorded
Meta Ad Library recordMeta · Image · 176 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 175 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Image · 174 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 174 days recorded
LiveFirst recorded
- Branded Production
- Collage
Meta · Image · 173 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Video · 172 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
Meta · Video · 171 days recorded
LiveFirst recorded
- Opens with: Visual Intrigue
- Branded Production
- Single Image
Meta · Image · 171 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 171 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 171 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Video · 163 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- POV
Meta · Video · 158 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- Talking Head
Meta · Video · 154 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Text Overlay on Footage
Meta · Video · 148 days recorded
LiveFirst recorded
- Opens with: Visual Comparison
- Lo-Fi
- Split Screen
Meta · Video · 146 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Lifestyle Photography
- Montage
Meta · Video · 144 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Lifestyle Photography
- Text Overlay on Footage
Meta · Video · 138 days recorded
LiveFirst recorded
- Opens with: Visual Appeal / Aesthetic Introduction
- UGC
- Text Overlay on Footage
Key facts about 12th Tribe's ads
- As of Nov 7, 2026, Adspy's library holds 3,367 ad creatives for 12th Tribe, recorded on Meta since Apr 9, 2024.
- 969 of the 3,367 12th Tribe creatives read here (29%) were live at the last record; 2,384 had ended.
- 12th Tribe's creatives are 59% images and 42% videos. The median recorded running time is 30 days for its images and 4 days for its videos.
- 12th Tribe's most common video openings are "Visual Surprise" (70%), "Pattern Interrupt" (8%) and "Bold Statement" (6%), as a share of its analysed videos.
- 289 12th Tribe creatives (9%) were seen live for 90 days or more, and 1,509 for under 7 days.
- 12th Tribe added 219 new creatives in the last 30 days and 888 in the last 90, against an average of 210 a month over the last 12 months.
- The longest-recorded 12th Tribe ad shown here is an image on Meta, first recorded Aug 28, 2024 and seen live for 627 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. 12th Tribe has 13 days, 42% videos and 219.
- In Fast Fashion, the brands whose ads are closest to 12th Tribe's are NeverFullyDressed, VERO MODA and River Island, among 25 brands of that sector in Adspy's library.
How 12th Tribe advertises, in figures
Computed on 3,367 recorded creatives, 3,286 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 1,971 | 59% | 30 |
| Video | 1,396 | 42% | 4 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 1,509 |
| 7 to 29 days | 437 |
| 30 to 89 days | 1,118 |
| 90 days or more | 289 |
Median: 13 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 953 | 70% | 4 |
| Pattern Interrupt | 113 | 8% | 4 |
| Bold Statement | 79 | 6% | 4 |
| UGC-style Opening | 40 | 3% | 4 |
| Visual Intrigue | 28 | 2% | 16 |
| Question | 14 | 1% | 4 |
| Bold Statement / Visual Surprise | 7 | under 1% | 4 |
| Bold Statement / Visual Intrigue | 6 | under 1% | 27 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When 12th Tribe launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 352 new creatives. 888 were first recorded in the last 90 days.
- Dec 2024: 2 new creatives
- Jan 2025: 2 new creatives
- Feb 2025: 2 new creatives
- Mar 2025: 10 new creatives
- Apr 2025: 3 new creatives
- May 2025: 37 new creatives
- Jun 2025: 88 new creatives
- Jul 2025: 68 new creatives
- Aug 2025: 168 new creatives
- Sep 2025: 110 new creatives
- Oct 2025: 126 new creatives
- Nov 2025: 151 new creatives
- Dec 2025: 96 new creatives
- Jan 2026: 131 new creatives
- Feb 2026: 113 new creatives
- Mar 2026: 179 new creatives
- Apr 2026: 229 new creatives
- May 2026: 349 new creatives
- Jun 2026: 251 new creatives
- Jul 2026: 218 new creatives
- Aug 2026: 266 new creatives
- Sep 2026: 276 new creatives
- Oct 2026: 352 new creatives
- Nov 2026: 57 new creatives
12th Tribe next to its closest brands in Fast Fashion
The 3 brands closest to 12th Tribe among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| 12th Tribe | 3,367 | 969 | 42% | 13 | 219 | Visual Surprise |
 NeverFullyDressed | 2,110 | 827 | 76% | 44 | 79 | Visual Surprise |
 VERO MODA | 2,437 | 391 | 24% | 24 | 156 | Visual Surprise |
 River Island | 4,150 | 611 | 32% | 28 | 327 | Visual Surprise |
- Compared with NeverFullyDressed, 12th Tribe has 3,367 creatives recorded against 2,110, 42% videos against 76%, 219 new in the last 30 days against 79, and a median recorded running time of 13 days against 44 days.
- Compared with VERO MODA, 12th Tribe has 3,367 creatives recorded against 2,437, 42% videos against 24%, 219 new in the last 30 days against 156, and a median recorded running time of 13 days against 24 days.
- Compared with River Island, 12th Tribe has 3,367 creatives recorded against 4,150, 42% videos against 32%, 219 new in the last 30 days against 327, and a median recorded running time of 13 days against 28 days.
Ads similar to 12th Tribe's
5 ads from ETAM, Oh Polly and Tiger Mist that share their production and their message with one of the 12th Tribe ads shown on this page. Same rule: first recorded 20 days ago or more.
Meta · Image · 229 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Meta · Image · 259 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Meta · Image · 186 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Meta · Image · 223 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Meta · Image · 238 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
The full reading of 12th Tribe's ads
A Brand Full Analysis also reads what 12th Tribe says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of 12th Tribe with AdspyShow me 12th Tribe's longest-running video ads and what they open withCompare 12th Tribe's ads with its closest competitorMessaging angles
20 angles read across 3,286 analysed creatives
Shown in the full analysis.
Offers
11 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
224 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about 12th Tribe's ads
How many ads has 12th Tribe run?
Adspy has recorded 3,367 ad creatives for 12th Tribe on Meta since Apr 9, 2024. A creative is one image or video, and several ads can use the same one.
Is 12th Tribe running ads right now?
At the last record, on Nov 7, 2026, 969 creatives of 12th Tribe were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does 12th Tribe use?
Of the creatives recorded for 12th Tribe, 59% images and 42% videos.
How do 12th Tribe's video ads open?
12th Tribe's most common video openings are "Visual Surprise" (70%), "Pattern Interrupt" (8%) and "Bold Statement" (6%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do 12th Tribe's ads run?
The median recorded running time of a 12th Tribe creative is 13 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is 12th Tribe's longest-running ad?
The longest-recorded 12th Tribe ad shown here is an image on Meta, first recorded Aug 28, 2024 and seen live for 627 days.
How often does 12th Tribe launch new ads?
12th Tribe added 219 new creatives in the last 30 days and 888 in the last 90, against an average of 210 a month over the last 12 months.
Which brands advertise like 12th Tribe?
In Fast Fashion, the brands whose ads are closest to 12th Tribe's are NeverFullyDressed, VERO MODA and River Island, among 25 brands of that sector in Adspy's library. Compared with NeverFullyDressed, 12th Tribe has 3,367 creatives recorded against 2,110, 42% videos against 76%, 219 new in the last 30 days against 79, and a median recorded running time of 13 days against 44 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with 12th Tribe.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with 12th Tribe.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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