River Island ads
Fashion & ApparelMetaUpdated
Adspy has recorded 4,150 ad creatives for River Island on Meta since May 23, 2023: 68% images and 32% videos. A creative has a median recorded running time of 28 days. 611 were live at the last record, on Nov 6, 2026.
- 4,150
- creatives recorded
- 611
- live at the last record
- 28 days
- median recorded running time
- 327
- new in the last 30 days
River Island ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 635 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 620 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 551 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 530 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 523 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 502 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 442 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 419 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 388 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 387 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 217 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 193 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Video · 145 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Montage
Meta · Video · 118 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 101 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Behind the Scenes
Meta · Video · 89 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 88 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 87 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- Talking Head
Meta · Video · 85 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 85 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 84 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 84 days recorded
EndedFirst recorded
- Opens with: Visual Transition
- Branded Production
- Text Overlay on Footage
Meta · Video · 83 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Text Overlay on Footage
Meta · Video · 81 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Key facts about River Island's ads
- As of Nov 6, 2026, Adspy's library holds 4,150 ad creatives for River Island, recorded on Meta since May 23, 2023.
- 611 of the 4,150 River Island creatives read here (15%) were live at the last record; 3,539 had ended.
- River Island's creatives are 68% images and 32% videos. The median recorded running time is 29 days for its images and 26 days for its videos.
- River Island's most common video openings are "Visual Surprise" (62%), "Pattern Interrupt" (18%) and "UGC-style Opening" (3%), as a share of its analysed videos.
- 50 River Island creatives (1%) were seen live for 90 days or more, and 277 for under 7 days.
- River Island added 327 new creatives in the last 30 days and 1,044 in the last 90, against an average of 265 a month over the last 12 months.
- The longest-recorded River Island ad shown here is an image on Meta, first recorded Jun 24, 2024 and seen live for 635 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. River Island has 28 days, 32% videos and 327.
- In Fast Fashion, the brands whose ads are closest to River Island's are 12th Tribe, VERO MODA and NeverFullyDressed, among 25 brands of that sector in Adspy's library.
How River Island advertises, in figures
Computed on 4,150 recorded creatives, 4,103 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 2,804 | 68% | 29 |
| Video | 1,346 | 32% | 26 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 277 |
| 7 to 29 days | 1,949 |
| 30 to 89 days | 1,874 |
| 90 days or more | 50 |
Median: 28 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 826 | 62% | 27 |
| Pattern Interrupt | 233 | 18% | 26 |
| UGC-style Opening | 44 | 3% | 22 |
| Bold Statement | 35 | 3% | 19 |
| Visual Intrigue | 28 | 2% | 25 |
| Visual Surprise / Pattern Interrupt | 15 | 1% | 29 |
| Visual Appeal | 6 | under 1% | 26 |
| Visual Montage | 6 | under 1% | 17 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When River Island launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 430 new creatives. 1,044 were first recorded in the last 90 days.
- Dec 2024: 13 new creatives
- Jan 2025: 2 new creatives
- Feb 2025: 3 new creatives
- Mar 2025: 1 new creatives
- Apr 2025: 11 new creatives
- May 2025: 26 new creatives
- Jun 2025: 92 new creatives
- Jul 2025: 139 new creatives
- Aug 2025: 94 new creatives
- Sep 2025: 158 new creatives
- Oct 2025: 236 new creatives
- Nov 2025: 144 new creatives
- Dec 2025: 128 new creatives
- Jan 2026: 100 new creatives
- Feb 2026: 165 new creatives
- Mar 2026: 304 new creatives
- Apr 2026: 403 new creatives
- May 2026: 397 new creatives
- Jun 2026: 311 new creatives
- Jul 2026: 203 new creatives
- Aug 2026: 303 new creatives
- Sep 2026: 347 new creatives
- Oct 2026: 430 new creatives
- Nov 2026: 85 new creatives
River Island next to its closest brands in Fast Fashion
The 3 brands closest to River Island among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| River Island | 4,150 | 611 | 32% | 28 | 327 | Visual Surprise |
 12th Tribe | 3,367 | 969 | 42% | 13 | 219 | Visual Surprise |
 VERO MODA | 2,437 | 391 | 24% | 24 | 156 | Visual Surprise |
 NeverFullyDressed | 2,110 | 827 | 76% | 44 | 79 | Visual Surprise |
- Compared with 12th Tribe, River Island has 4,150 creatives recorded against 3,367, 32% videos against 42%, 327 new in the last 30 days against 219, and a median recorded running time of 28 days against 13 days.
- Compared with VERO MODA, River Island has 4,150 creatives recorded against 2,437, 32% videos against 24%, 327 new in the last 30 days against 156, and a median recorded running time of 28 days against 24 days.
- Compared with NeverFullyDressed, River Island has 4,150 creatives recorded against 2,110, 32% videos against 76%, 327 new in the last 30 days against 79, and a median recorded running time of 28 days against 44 days.
Ads similar to River Island's
5 ads from New Look, VERO MODA and 12th Tribe that share their production and their message with one of the River Island ads shown on this page. Same rule: first recorded 20 days ago or more.
New Look
Meta · Image · 307 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
New Look
Meta · Image · 191 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
VERO MODA
Meta · Image · 287 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
VERO MODA
Meta · Image · 386 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Meta · Image · 178 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
The full reading of River Island's ads
A Brand Full Analysis also reads what River Island says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of River Island with AdspyShow me River Island's longest-running video ads and what they open withCompare River Island's ads with its closest competitorMessaging angles
19 angles read across 4,103 analysed creatives
Shown in the full analysis.
Offers
10 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
207 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about River Island's ads
How many ads has River Island run?
Adspy has recorded 4,150 ad creatives for River Island on Meta since May 23, 2023. A creative is one image or video, and several ads can use the same one.
Is River Island running ads right now?
At the last record, on Nov 6, 2026, 611 creatives of River Island were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does River Island use?
Of the creatives recorded for River Island, 68% images and 32% videos.
How do River Island's video ads open?
River Island's most common video openings are "Visual Surprise" (62%), "Pattern Interrupt" (18%) and "UGC-style Opening" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do River Island's ads run?
The median recorded running time of a River Island creative is 28 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is River Island's longest-running ad?
The longest-recorded River Island ad shown here is an image on Meta, first recorded Jun 24, 2024 and seen live for 635 days.
How often does River Island launch new ads?
River Island added 327 new creatives in the last 30 days and 1,044 in the last 90, against an average of 265 a month over the last 12 months.
Which brands advertise like River Island?
In Fast Fashion, the brands whose ads are closest to River Island's are 12th Tribe, VERO MODA and NeverFullyDressed, among 25 brands of that sector in Adspy's library. Compared with 12th Tribe, River Island has 4,150 creatives recorded against 3,367, 32% videos against 42%, 327 new in the last 30 days against 219, and a median recorded running time of 28 days against 13 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with River Island.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with River Island.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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