ETAM ads
Fashion & ApparelMetaUpdated
Adspy has recorded 2,649 ad creatives for ETAM on Meta since Aug 29, 2019: 72% images and 28% videos. A creative has a median recorded running time of 22 days. 495 were live at the last record, on Nov 9, 2026.
- 2,649
- creatives recorded
- 495
- live at the last record
- 22 days
- median recorded running time
- 213
- new in the last 30 days
ETAM ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 357 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 343 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 293 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 279 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 266 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Single Image
Meta · Image · 242 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 230 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 230 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 229 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 228 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 223 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 222 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 220 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Video · 200 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 194 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 177 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Single Image
Meta · Video · 176 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Studio Shot
- Product Closeup
Meta · Video · 172 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
Meta · Video · 167 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Product Closeup
Meta · Video · 166 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 164 days recorded
LiveFirst recorded
- Opens with: UGC-style Opening
- Lifestyle Photography
- POV
Meta · Video · 163 days recorded
LiveFirst recorded
- Opens with: UGC-style Opening
- UGC
- POV
Meta · Video · 161 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 160 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Key facts about ETAM's ads
- As of Nov 9, 2026, Adspy's library holds 2,649 ad creatives for ETAM, recorded on Meta since Aug 29, 2019.
- 495 of the 2,649 ETAM creatives read here (19%) were live at the last record; 2,149 had ended.
- ETAM's creatives are 72% images and 28% videos. The median recorded running time is 22 days for its images and 19 days for its videos.
- ETAM's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (9%) and "Visual Intrigue" (4%), as a share of its analysed videos.
- 247 ETAM creatives (9%) were seen live for 90 days or more, and 223 for under 7 days.
- ETAM added 213 new creatives in the last 30 days and 546 in the last 90, against an average of 129 a month over the last 12 months.
- The longest-recorded ETAM ad shown here is an image on Meta, first recorded Sep 10, 2025 and seen live for 357 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. ETAM has 22 days, 28% videos and 213.
- In Fast Fashion, the brands whose ads are closest to ETAM's are New Look, Oh Polly and VERO MODA, among 25 brands of that sector in Adspy's library.
How ETAM advertises, in figures
Computed on 2,649 recorded creatives, 2,588 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 1,912 | 72% | 22 |
| Video | 737 | 28% | 19 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 223 |
| 7 to 29 days | 1,384 |
| 30 to 89 days | 790 |
| 90 days or more | 247 |
Median: 22 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 524 | 73% | 20 |
| Pattern Interrupt | 64 | 9% | 15 |
| Visual Intrigue | 26 | 4% | 13 |
| Visual Surprise & Pattern Interrupt | 16 | 2% | 11 |
| Bold Statement | 11 | 2% | 19 |
| Visual Surprise / Pattern Interrupt | 11 | 2% | 19 |
| UGC-style Opening | 5 | under 1% | 131 |
| Visual Sequence | 3 | under 1% | 45 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When ETAM launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 239 new creatives. 546 were first recorded in the last 90 days.
- Dec 2024: 48 new creatives
- Jan 2025: 73 new creatives
- Feb 2025: 21 new creatives
- Mar 2025: 66 new creatives
- Apr 2025: 70 new creatives
- May 2025: 63 new creatives
- Jun 2025: 102 new creatives
- Jul 2025: 79 new creatives
- Aug 2025: 54 new creatives
- Sep 2025: 104 new creatives
- Oct 2025: 68 new creatives
- Nov 2025: 91 new creatives
- Dec 2025: 103 new creatives
- Jan 2026: 87 new creatives
- Feb 2026: 27 new creatives
- Mar 2026: 138 new creatives
- Apr 2026: 197 new creatives
- May 2026: 128 new creatives
- Jun 2026: 190 new creatives
- Jul 2026: 107 new creatives
- Aug 2026: 88 new creatives
- Sep 2026: 198 new creatives
- Oct 2026: 239 new creatives
- Nov 2026: 49 new creatives
ETAM next to its closest brands in Fast Fashion
The 3 brands closest to ETAM among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| ETAM | 2,649 | 495 | 28% | 22 | 213 | Visual Surprise |
 New Look | 1,493 | 428 | 16% | 21 | 133 | Visual Surprise |
 Oh Polly | 2,760 | 1,388 | 37% | 43 | 229 | Visual Surprise |
 VERO MODA | 2,437 | 391 | 24% | 24 | 156 | Visual Surprise |
- Compared with New Look, ETAM has 2,649 creatives recorded against 1,493, 28% videos against 16%, 213 new in the last 30 days against 133, and a median recorded running time of 22 days against 21 days.
- Compared with Oh Polly, ETAM has 2,649 creatives recorded against 2,760, 28% videos against 37%, 213 new in the last 30 days against 229, and a median recorded running time of 22 days against 43 days.
- Compared with VERO MODA, ETAM has 2,649 creatives recorded against 2,437, 28% videos against 24%, 213 new in the last 30 days against 156, and a median recorded running time of 22 days against 24 days.
Ads similar to ETAM's
5 ads from 12th Tribe, Oh Polly and Tiger Mist that share their production and their message with one of the ETAM ads shown on this page. Same rule: first recorded 20 days ago or more.
Meta · Image · 178 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Meta · Image · 259 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Meta · Image · 186 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Meta · Video · 202 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Meta · Image · 206 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
The full reading of ETAM's ads
A Brand Full Analysis also reads what ETAM says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of ETAM with AdspyShow me ETAM's longest-running video ads and what they open withCompare ETAM's ads with its closest competitorMessaging angles
15 angles read across 2,588 analysed creatives
Shown in the full analysis.
Offers
10 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
179 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about ETAM's ads
How many ads has ETAM run?
Adspy has recorded 2,649 ad creatives for ETAM on Meta since Aug 29, 2019. A creative is one image or video, and several ads can use the same one.
Is ETAM running ads right now?
At the last record, on Nov 9, 2026, 495 creatives of ETAM were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does ETAM use?
Of the creatives recorded for ETAM, 72% images and 28% videos.
How do ETAM's video ads open?
ETAM's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (9%) and "Visual Intrigue" (4%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do ETAM's ads run?
The median recorded running time of a ETAM creative is 22 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is ETAM's longest-running ad?
The longest-recorded ETAM ad shown here is an image on Meta, first recorded Sep 10, 2025 and seen live for 357 days.
How often does ETAM launch new ads?
ETAM added 213 new creatives in the last 30 days and 546 in the last 90, against an average of 129 a month over the last 12 months.
Which brands advertise like ETAM?
In Fast Fashion, the brands whose ads are closest to ETAM's are New Look, Oh Polly and VERO MODA, among 25 brands of that sector in Adspy's library. Compared with New Look, ETAM has 2,649 creatives recorded against 1,493, 28% videos against 16%, 213 new in the last 30 days against 133, and a median recorded running time of 22 days against 21 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with ETAM.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with ETAM.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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