How to compare brands on TikTok, YouTube or Instagram with Adspy
This Adspy playbook is for social teams benchmarking their channels. It returns brands' organic posts on one platform, side by side: engagement and views per post, cadence, breakouts and posts run as ads. It costs 120 credits on Starter and Pro and has no credit count on Unlimited (fair use). A new account costs 400 credits, asked first.
- Cost
- 120 credits on Starter and Pro60 credits per brand compared, free for a brand whose posts were reported over the same range in the last 24 hours; 400 credits to collect a brand or an account Adspy does not have yet, asked first; 0 when it does
- Where
- Claude, Claude Code, Codex or any remote MCP clientThrough Adspy's MCP server
- Sources
- TikTok, YouTube and Instagram postsOrganic posts of brand accounts, TikTok ads not covered; Starter reads its own source's posts: Instagram for Meta, YouTube for Google, TikTok for TikTok
- Output
- A side-by-side comparisonEach verdict with its number of posts
Compare the Instagram posts of Gymshark and lululemon over the last 90 days: engagement and views per post, how often each posts, their breakouts and the posts they later ran as ads.
What does Adspy do, step by step?
Your AI runs 3 steps with Adspy's tools. Each call is listed with its arguments and the most it can cost on the published tariff; free and included calls use no credits.
Find both brands
Your AI finds the brands and the accounts Adspy collects for them; a missing account is collected only after your yes.
search_brands{ query: "Gymshark" }Freerequest_social_fetch{ platform: "instagram", handle, brandKey }Up to 400 creditswhen needed
Compare them
It compares the brands' posts on the platform: a verdict in words for each, with the number of posts it rests on.
compare_social{ brandKeys, platform: "instagram", range: "90d" }120 credits
Open the breakouts
It lists each brand's posts far above its usual views, to see what they have in common.
list_social_posts{ brandKey, platform: "instagram", sort: "breakouts" }Included
This example120 credits on Starter and Pro60 credits per brand compared, free for a brand whose posts were reported over the same range in the last 24 hours; 400 credits to collect a brand or an account Adspy does not have yet, asked first; 0 when it does
What comes back?
Adspy's answer arrives in the chat, with the ads, posts and figures it rests on, so you can open each one.
- Each brand's typical engagement and views per post against the others', with a verdict in words
- Posting cadence, breakouts and likely promoted posts side by side
- The posts each brand later ran as ads
No sample is shown here: the library snapshot behind the other playbooks' samples cannot show this answer, and a made-up one would mislead.
Good to know before you run it
- One platform at a time: engagement is per follower on Instagram and per view on TikTok and YouTube, so they are never ranked together.
- Posts likely promoted are kept apart from the organic figures.
- Starter compares posts on its own source's platform only: Instagram for Meta, YouTube for Google, TikTok for TikTok.
Questions about this playbook
What does it cost?
60 credits per brand compared, free for a brand reported in the last 24 hours; a brand with no analysed posts on the platform costs nothing. Collecting an account Adspy does not have yet is 400 credits, asked first.
Can I compare more than two brands?
Yes, up to five, on the same platform and over the same period.
Have a brand in mind?
Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account.