ZARA ads
Fashion & ApparelMetaUpdated
Adspy has recorded 7,391 ad creatives for ZARA on Meta since Oct 30, 2025: 89% images and 11% videos. A creative has a median recorded running time of 15 days. 2,697 were live at the last record, on Nov 8, 2026.
Figures on this page are computed on the 5,000 newest of the 7,391 recorded creatives.
- 7,391
- creatives recorded
- 2,697
- live at the last record
- 15 days
- median recorded running time
- 774
- new in the last 30 days
ZARA ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 359 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 358 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 345 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 316 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 303 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 303 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 262 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 262 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 262 days recorded
EndedFirst recorded
- Product Photography
- Flat Lay
Meta · Image · 262 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 262 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 261 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Video · 187 days recorded
LiveFirst recorded
- Opens with: Visual Intrigue & Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 187 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Montage
Meta · Video · 184 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Skit
Meta · Video · 183 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Video · 183 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Single Image
Meta · Video · 183 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Video · 182 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Single Image
Meta · Video · 181 days recorded
LiveFirst recorded
- Opens with: Visual Repetition/Pattern
- Studio Shot
- Single Image
Meta · Video · 176 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Montage / Pattern Interrupt
Meta · Video · 174 days recorded
LiveFirst recorded
- Opens with: Visual Transition
- Studio Shot
- Single Image
Key facts about ZARA's ads
- As of Nov 8, 2026, Adspy's library holds 7,391 ad creatives for ZARA, recorded on Meta since Oct 30, 2025.
- 2,697 of the 5,000 ZARA creatives read here (54%) were live at the last record; 2,303 had ended.
- ZARA's creatives are 89% images and 11% videos. The median recorded running time is 15 days for its images and 21 days for its videos.
- ZARA's most common video openings are "Visual Surprise" (80%), "Pattern Interrupt" (4%) and "Visual Intrigue" (3%), as a share of its analysed videos.
- 820 ZARA creatives (16%) were seen live for 90 days or more, and 1,722 for under 7 days.
- ZARA added 774 new creatives in the last 30 days and 2,135 in the last 90, against an average of 366 a month over the last 12 months.
- The longest-recorded ZARA ad shown here is an image on Meta, first recorded Aug 7, 2024 and seen live for 359 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. ZARA has 15 days, 11% videos and 774.
- In Fast Fashion, the brands whose ads are closest to ZARA's are Abercrombie & Fitch, ASOS and FROM FUTURE, among 25 brands of that sector in Adspy's library.
How ZARA advertises, in figures
Computed on 5,000 recorded creatives, 4,923 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 4,465 | 89% | 15 |
| Video | 535 | 11% | 21 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 1,722 |
| 7 to 29 days | 1,214 |
| 30 to 89 days | 1,244 |
| 90 days or more | 820 |
Median: 15 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 421 | 80% | 21 |
| Pattern Interrupt | 23 | 4% | 16 |
| Visual Intrigue | 16 | 3% | 15 |
| Visual Variety | 5 | under 1% | 34 |
| Visual Montage | 4 | under 1% | 10 |
| Visual Presentation | 4 | under 1% | 16 |
| Visual Repetition | 4 | under 1% | 7 |
| Visual Transition | 4 | under 1% | 115 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When ZARA launches new creatives
New creatives per month, from Oct 2025 to Nov 2026. The busiest month was Oct 2026, with 996 new creatives. 2,135 were first recorded in the last 90 days.
- Oct 2025: 48 new creatives
- Nov 2025: 556 new creatives
- Dec 2025: 316 new creatives
- Jan 2026: 194 new creatives
- Feb 2026: 67 new creatives
- Mar 2026: 28 new creatives
- Apr 2026: 219 new creatives
- May 2026: 487 new creatives
- Jun 2026: 407 new creatives
- Jul 2026: 315 new creatives
- Aug 2026: 737 new creatives
- Sep 2026: 427 new creatives
- Oct 2026: 996 new creatives
- Nov 2026: 203 new creatives
ZARA next to its closest brands in Fast Fashion
The 3 brands closest to ZARA among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| ZARA | 7,391 | 2,697 | 11% | 15 | 774 | Visual Surprise |
 Abercrombie & Fitch | 1,922 | 786 | 38% | 30 | 99 | Visual Surprise |
 ASOS | 3,613 | 1,188 | 63% | 21 | 234 | Visual Surprise |
 FROM FUTURE | 1,618 | 160 | 28% | 16 | 47 | Visual Surprise |
- Compared with Abercrombie & Fitch, ZARA has 7,391 creatives recorded against 1,922, 11% videos against 38%, 774 new in the last 30 days against 99, and a median recorded running time of 15 days against 30 days.
- Compared with ASOS, ZARA has 7,391 creatives recorded against 3,613, 11% videos against 63%, 774 new in the last 30 days against 234, and a median recorded running time of 15 days against 21 days.
- Compared with FROM FUTURE, ZARA has 7,391 creatives recorded against 1,618, 11% videos against 28%, 774 new in the last 30 days against 47, and a median recorded running time of 15 days against 16 days.
Ads similar to ZARA's
5 ads from ASOS, REVOLVE and 12th Tribe that share their production and their message with one of the ZARA ads shown on this page. Same rule: first recorded 20 days ago or more.
Meta · Image · 343 days recorded
- Shares: Product Photography
Meta · Image · 521 days recorded
- Shares: Product Photography
REVOLVE
Meta · Image · 723 days recorded
- Shares: Product Photography
REVOLVE
Meta · Image · 510 days recorded
- Shares: Product Photography
Meta · Image · 178 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
The full reading of ZARA's ads
A Brand Full Analysis also reads what ZARA says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of ZARA with AdspyShow me ZARA's longest-running video ads and what they open withCompare ZARA's ads with its closest competitorMessaging angles
15 angles read across 4,923 analysed creatives
Shown in the full analysis.
Offers
0 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
156 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about ZARA's ads
How many ads has ZARA run?
Adspy has recorded 7,391 ad creatives for ZARA on Meta since Oct 30, 2025. A creative is one image or video, and several ads can use the same one.
Is ZARA running ads right now?
At the last record, on Nov 8, 2026, 2,697 creatives of ZARA were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does ZARA use?
Of the creatives recorded for ZARA, 89% images and 11% videos.
How do ZARA's video ads open?
ZARA's most common video openings are "Visual Surprise" (80%), "Pattern Interrupt" (4%) and "Visual Intrigue" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do ZARA's ads run?
The median recorded running time of a ZARA creative is 15 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is ZARA's longest-running ad?
The longest-recorded ZARA ad shown here is an image on Meta, first recorded Aug 7, 2024 and seen live for 359 days.
How often does ZARA launch new ads?
ZARA added 774 new creatives in the last 30 days and 2,135 in the last 90, against an average of 366 a month over the last 12 months.
Which brands advertise like ZARA?
In Fast Fashion, the brands whose ads are closest to ZARA's are Abercrombie & Fitch, ASOS and FROM FUTURE, among 25 brands of that sector in Adspy's library. Compared with Abercrombie & Fitch, ZARA has 7,391 creatives recorded against 1,922, 11% videos against 38%, 774 new in the last 30 days against 99, and a median recorded running time of 15 days against 30 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with ZARA.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with ZARA.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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