Victoria's Secret ads
Fashion & ApparelMetaUpdated
Adspy has recorded 3,502 ad creatives for Victoria's Secret on Meta since Jun 12, 2024: 57% images and 44% videos. A creative has a median recorded running time of 18 days. 1,589 were live at the last record, on Nov 7, 2026.
- 3,502
- creatives recorded
- 1,589
- live at the last record
- 18 days
- median recorded running time
- 290
- new in the last 30 days
Victoria's Secret ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 482 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 415 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 401 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 390 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 389 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 387 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 373 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 362 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 333 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 327 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 311 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 295 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Video · 228 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Flat Lay
Meta · Video · 225 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 224 days recorded
EndedFirst recorded
- Opens with: Bold Statement / Visual Surprise
- Product Photography
- Single Image
Meta · Video · 213 days recorded
EndedFirst recorded
- Opens with: Visual Appeal & Offer
- Product Photography
- Single Image
Meta · Video · 212 days recorded
LiveFirst recorded
- Opens with: Visual Appeal (Color and Product Focus)
- Product Photography
- Single Image
Meta · Video · 199 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC
- Talking Head
Meta · Video · 196 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 190 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Product Closeup
Meta · Video · 189 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 187 days recorded
LiveFirst recorded
- Opens with: Visual Diversity & Pattern Interrupt
Meta · Video · 185 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Collage
- Collage
Meta · Video · 181 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Flat Lay
Key facts about Victoria's Secret's ads
- As of Nov 7, 2026, Adspy's library holds 3,502 ad creatives for Victoria's Secret, recorded on Meta since Jun 12, 2024.
- 1,589 of the 3,502 Victoria's Secret creatives read here (45%) were live at the last record; 1,910 had ended.
- Victoria's Secret's creatives are 57% images and 44% videos. The median recorded running time is 26 days for its images and 14 days for its videos.
- Victoria's Secret's most common video openings are "Visual Surprise" (63%), "Bold Statement" (12%) and "Pattern Interrupt" (9%), as a share of its analysed videos.
- 837 Victoria's Secret creatives (24%) were seen live for 90 days or more, and 454 for under 7 days.
- Victoria's Secret added 290 new creatives in the last 30 days and 796 in the last 90, against an average of 196 a month over the last 12 months.
- The longest-recorded Victoria's Secret ad shown here is an image on Meta, first recorded May 19, 2025 and seen live for 482 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Victoria's Secret has 18 days, 44% videos and 290.
- In Fashion, the brand whose ads are closest to Victoria's Secret's is Boden, among 4 brands of that sector in Adspy's library.
How Victoria's Secret advertises, in figures
Computed on 3,502 recorded creatives, 3,438 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 1,977 | 57% | 26 |
| Video | 1,525 | 44% | 14 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 454 |
| 7 to 29 days | 1,559 |
| 30 to 89 days | 649 |
| 90 days or more | 837 |
Median: 18 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 932 | 63% | 12 |
| Bold Statement | 172 | 12% | 9 |
| Pattern Interrupt | 131 | 9% | 16 |
| UGC-style Opening | 28 | 2% | 68 |
| Visual Surprise / Pattern Interrupt | 16 | 1% | 29 |
| Pain Point Agitation | 7 | under 1% | 49 |
| Visual Showcase | 7 | under 1% | 45 |
| Visual Intrigue | 6 | under 1% | 14 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Victoria's Secret launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jul 2026, with 339 new creatives. 796 were first recorded in the last 90 days.
- Dec 2024: 54 new creatives
- Jan 2025: 46 new creatives
- Feb 2025: 47 new creatives
- Mar 2025: 20 new creatives
- Apr 2025: 24 new creatives
- May 2025: 48 new creatives
- Jun 2025: 57 new creatives
- Jul 2025: 59 new creatives
- Aug 2025: 114 new creatives
- Sep 2025: 111 new creatives
- Oct 2025: 156 new creatives
- Nov 2025: 164 new creatives
- Dec 2025: 148 new creatives
- Jan 2026: 75 new creatives
- Feb 2026: 87 new creatives
- Mar 2026: 122 new creatives
- Apr 2026: 216 new creatives
- May 2026: 181 new creatives
- Jun 2026: 296 new creatives
- Jul 2026: 339 new creatives
- Aug 2026: 250 new creatives
- Sep 2026: 283 new creatives
- Oct 2026: 218 new creatives
- Nov 2026: 133 new creatives
Victoria's Secret next to its closest brands in Fashion
The brand closest to Victoria's Secret among the 4 Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Victoria's Secret | 3,502 | 1,589 | 44% | 18 | 290 | Visual Surprise |
 Boden | 4,770 | 1,727 | 19% | 22 | 294 | Visual Surprise |
- Compared with Boden, Victoria's Secret has 3,502 creatives recorded against 4,770, 44% videos against 19%, 290 new in the last 30 days against 294, and a median recorded running time of 18 days against 22 days.
The full reading of Victoria's Secret's ads
A Brand Full Analysis also reads what Victoria's Secret says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Victoria's Secret with AdspyShow me Victoria's Secret's longest-running video ads and what they open withCompare Victoria's Secret's ads with its closest competitorMessaging angles
20 angles read across 3,438 analysed creatives
Shown in the full analysis.
Offers
11 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
217 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Victoria's Secret's ads
How many ads has Victoria's Secret run?
Adspy has recorded 3,502 ad creatives for Victoria's Secret on Meta since Jun 12, 2024. A creative is one image or video, and several ads can use the same one.
Is Victoria's Secret running ads right now?
At the last record, on Nov 7, 2026, 1,589 creatives of Victoria's Secret were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Victoria's Secret use?
Of the creatives recorded for Victoria's Secret, 57% images and 44% videos.
How do Victoria's Secret's video ads open?
Victoria's Secret's most common video openings are "Visual Surprise" (63%), "Bold Statement" (12%) and "Pattern Interrupt" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Victoria's Secret's ads run?
The median recorded running time of a Victoria's Secret creative is 18 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Victoria's Secret's longest-running ad?
The longest-recorded Victoria's Secret ad shown here is an image on Meta, first recorded May 19, 2025 and seen live for 482 days.
How often does Victoria's Secret launch new ads?
Victoria's Secret added 290 new creatives in the last 30 days and 796 in the last 90, against an average of 196 a month over the last 12 months.
Which brands advertise like Victoria's Secret?
In Fashion, the brand whose ads are closest to Victoria's Secret's is Boden, among 4 brands of that sector in Adspy's library. Compared with Boden, Victoria's Secret has 3,502 creatives recorded against 4,770, 44% videos against 19%, 290 new in the last 30 days against 294, and a median recorded running time of 18 days against 22 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Victoria's Secret.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Victoria's Secret.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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