Boden ads
Fashion & ApparelMetaUpdated
Adspy has recorded 4,770 ad creatives for Boden on Meta since Nov 4, 2024: 82% images and 19% videos. A creative has a median recorded running time of 22 days. 1,727 were live at the last record, on Nov 8, 2026.
- 4,770
- creatives recorded
- 1,727
- live at the last record
- 22 days
- median recorded running time
- 294
- new in the last 30 days
Boden ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 427 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 427 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 340 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 327 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 312 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 294 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 263 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 255 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 237 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 232 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 231 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 230 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 181 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- Vlog
Meta · Video · 176 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Montage
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- Talking Head
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: UGC-style Opening
- Branded Production
- Montage
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC Mashup
- Montage
Meta · Video · 172 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 172 days recorded
LiveFirst recorded
- Opens with: UGC-style Opening
- Lifestyle Photography
- Montage
Meta · Video · 172 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 169 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- Talking Head
Meta · Video · 169 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC
- Vlog
Meta · Video · 169 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Lo-Fi
- Talking Head
Key facts about Boden's ads
- As of Nov 8, 2026, Adspy's library holds 4,770 ad creatives for Boden, recorded on Meta since Nov 4, 2024.
- 1,727 of the 4,770 Boden creatives read here (36%) were live at the last record; 3,033 had ended.
- Boden's creatives are 82% images and 19% videos. The median recorded running time is 23 days for its images and 21 days for its videos.
- Boden's most common video openings are "Visual Surprise" (71%), "Pattern Interrupt" (12%) and "Bold Statement" (3%), as a share of its analysed videos.
- 938 Boden creatives (20%) were seen live for 90 days or more, and 457 for under 7 days.
- Boden added 294 new creatives in the last 30 days and 912 in the last 90, against an average of 236 a month over the last 12 months.
- The longest-recorded Boden ad shown here is an image on Meta, first recorded May 26, 2025 and seen live for 427 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Boden has 22 days, 19% videos and 294.
- In Fashion, the brand whose ads are closest to Boden's is Victoria's Secret, among 4 brands of that sector in Adspy's library.
How Boden advertises, in figures
Computed on 4,770 recorded creatives, 4,734 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 3,887 | 82% | 23 |
| Video | 883 | 19% | 21 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 457 |
| 7 to 29 days | 2,260 |
| 30 to 89 days | 1,105 |
| 90 days or more | 938 |
Median: 22 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 624 | 71% | 20 |
| Pattern Interrupt | 108 | 12% | 26 |
| Bold Statement | 27 | 3% | 10 |
| Visual Intrigue | 27 | 3% | 18 |
| UGC-style Opening | 25 | 3% | 35 |
| Visual Appeal | 6 | under 1% | 21 |
| Visual Surprise / Pattern Interrupt | 3 | under 1% | 53 |
| Bold Statement / Pattern Interrupt | 2 | under 1% | 42 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Boden launches new creatives
New creatives per month, from Jan 2025 to Nov 2026. The busiest month was Sep 2026, with 395 new creatives. 912 were first recorded in the last 90 days.
- Jan 2025: 86 new creatives
- Feb 2025: 85 new creatives
- Mar 2025: 110 new creatives
- Apr 2025: 171 new creatives
- May 2025: 200 new creatives
- Jun 2025: 108 new creatives
- Jul 2025: 155 new creatives
- Aug 2025: 329 new creatives
- Sep 2025: 302 new creatives
- Oct 2025: 137 new creatives
- Nov 2025: 241 new creatives
- Dec 2025: 151 new creatives
- Jan 2026: 224 new creatives
- Feb 2026: 88 new creatives
- Mar 2026: 59 new creatives
- Apr 2026: 358 new creatives
- May 2026: 354 new creatives
- Jun 2026: 156 new creatives
- Jul 2026: 307 new creatives
- Aug 2026: 337 new creatives
- Sep 2026: 395 new creatives
- Oct 2026: 219 new creatives
- Nov 2026: 182 new creatives
Boden next to its closest brands in Fashion
The brand closest to Boden among the 4 Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Boden | 4,770 | 1,727 | 19% | 22 | 294 | Visual Surprise |
 Victoria's Secret | 3,502 | 1,589 | 44% | 18 | 290 | Visual Surprise |
- Compared with Victoria's Secret, Boden has 4,770 creatives recorded against 3,502, 19% videos against 44%, 294 new in the last 30 days against 290, and a median recorded running time of 22 days against 18 days.
The full reading of Boden's ads
A Brand Full Analysis also reads what Boden says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Boden with AdspyShow me Boden's longest-running video ads and what they open withCompare Boden's ads with its closest competitorMessaging angles
21 angles read across 4,734 analysed creatives
Shown in the full analysis.
Offers
6 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
201 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Boden's ads
How many ads has Boden run?
Adspy has recorded 4,770 ad creatives for Boden on Meta since Nov 4, 2024. A creative is one image or video, and several ads can use the same one.
Is Boden running ads right now?
At the last record, on Nov 8, 2026, 1,727 creatives of Boden were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Boden use?
Of the creatives recorded for Boden, 82% images and 19% videos.
How do Boden's video ads open?
Boden's most common video openings are "Visual Surprise" (71%), "Pattern Interrupt" (12%) and "Bold Statement" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Boden's ads run?
The median recorded running time of a Boden creative is 22 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Boden's longest-running ad?
The longest-recorded Boden ad shown here is an image on Meta, first recorded May 26, 2025 and seen live for 427 days.
How often does Boden launch new ads?
Boden added 294 new creatives in the last 30 days and 912 in the last 90, against an average of 236 a month over the last 12 months.
Which brands advertise like Boden?
In Fashion, the brand whose ads are closest to Boden's is Victoria's Secret, among 4 brands of that sector in Adspy's library. Compared with Victoria's Secret, Boden has 4,770 creatives recorded against 3,502, 19% videos against 44%, 294 new in the last 30 days against 290, and a median recorded running time of 22 days against 18 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Boden.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Boden.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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