Uniqlo ads
Fashion & ApparelMetaUpdated
Adspy has recorded 5,593 ad creatives for Uniqlo on Meta since Jun 13, 2025: 77% images and 23% videos. A creative has a median recorded running time of 24 days. 688 were live at the last record, on Nov 8, 2026.
Figures on this page are computed on the 5,000 newest of the 5,593 recorded creatives.
- 5,593
- creatives recorded
- 688
- live at the last record
- 24 days
- median recorded running time
- 424
- new in the last 30 days
Uniqlo ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 977 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 969 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 963 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 938 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 927 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 867 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 806 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 720 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 707 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 673 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 668 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 661 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Video · 512 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 486 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Talking Head
Meta · Video · 484 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 307 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Product Closeup
Meta · Video · 269 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Demo
Meta · Video · 220 days recorded
EndedFirst recorded
- Opens with: Visual Montage
- Studio Shot
- Single Image
Meta · Video · 211 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Single Image
Meta · Video · 209 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 204 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Lo-Fi
- Text Overlay on Footage
Meta · Video · 202 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- POV
Meta · Video · 194 days recorded
EndedFirst recorded
- Opens with: Visual Variety & Pattern Interrupt
- Studio Shot
- Flat Lay
Meta · Video · 194 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Studio Shot
- Flat Lay
Key facts about Uniqlo's ads
- As of Nov 8, 2026, Adspy's library holds 5,593 ad creatives for Uniqlo, recorded on Meta since Jun 13, 2025.
- 688 of the 5,000 Uniqlo creatives read here (14%) were live at the last record; 4,312 had ended.
- Uniqlo's creatives are 77% images and 23% videos. The median recorded running time is 23 days for its images and 25 days for its videos.
- Uniqlo's most common video openings are "Pattern Interrupt" (34%), "Visual Surprise" (34%) and "UGC-style Opening" (5%), as a share of its analysed videos.
- 364 Uniqlo creatives (7%) were seen live for 90 days or more, and 257 for under 7 days.
- Uniqlo added 424 new creatives in the last 30 days and 1,206 in the last 90, against an average of 300 a month over the last 12 months.
- The longest-recorded Uniqlo ad shown here is an image on Meta, first recorded Aug 18, 2023 and seen live for 977 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Uniqlo has 24 days, 23% videos and 424.
- In Fast Fashion, the brands whose ads are closest to Uniqlo's are Old Navy, Primark and Abercrombie & Fitch, among 25 brands of that sector in Adspy's library.
How Uniqlo advertises, in figures
Computed on 5,000 recorded creatives, 4,928 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 3,869 | 77% | 23 |
| Video | 1,131 | 23% | 25 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 257 |
| 7 to 29 days | 2,669 |
| 30 to 89 days | 1,710 |
| 90 days or more | 364 |
Median: 24 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Pattern Interrupt | 367 | 34% | 24 |
| Visual Surprise | 365 | 34% | 29 |
| UGC-style Opening | 51 | 5% | 25 |
| Visual Surprise / Pattern Interrupt | 30 | 3% | 24 |
| Bold Statement | 29 | 3% | 28 |
| Visual Intrigue | 27 | 3% | 38 |
| Question | 16 | 2% | 89 |
| Pain Point Agitation | 9 | under 1% | 32 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Uniqlo launches new creatives
New creatives per month, from Jun 2025 to Nov 2026. The busiest month was Oct 2026, with 457 new creatives. 1,206 were first recorded in the last 90 days.
- Jun 2025: 102 new creatives
- Jul 2025: 137 new creatives
- Aug 2025: 122 new creatives
- Sep 2025: 333 new creatives
- Oct 2025: 392 new creatives
- Nov 2025: 311 new creatives
- Dec 2025: 188 new creatives
- Jan 2026: 170 new creatives
- Feb 2026: 234 new creatives
- Mar 2026: 272 new creatives
- Apr 2026: 436 new creatives
- May 2026: 385 new creatives
- Jun 2026: 268 new creatives
- Jul 2026: 272 new creatives
- Aug 2026: 404 new creatives
- Sep 2026: 429 new creatives
- Oct 2026: 457 new creatives
- Nov 2026: 88 new creatives
Uniqlo next to its closest brands in Fast Fashion
The 3 brands closest to Uniqlo among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Uniqlo | 5,593 | 688 | 23% | 24 | 424 | Pattern Interrupt |
 Old Navy | 1,607 | 788 | 39% | 33 | 144 | Visual Surprise |
 Primark | 2,765 | 1,041 | 27% | 29 | 250 | Visual Surprise |
 Abercrombie & Fitch | 1,922 | 786 | 38% | 30 | 99 | Visual Surprise |
- Compared with Old Navy, Uniqlo has 5,593 creatives recorded against 1,607, 23% videos against 39%, 424 new in the last 30 days against 144, and a median recorded running time of 24 days against 33 days.
- Compared with Primark, Uniqlo has 5,593 creatives recorded against 2,765, 23% videos against 27%, 424 new in the last 30 days against 250, and a median recorded running time of 24 days against 29 days.
- Compared with Abercrombie & Fitch, Uniqlo has 5,593 creatives recorded against 1,922, 23% videos against 38%, 424 new in the last 30 days against 99, and a median recorded running time of 24 days against 30 days.
Ads similar to Uniqlo's
5 ads from celio, Old Navy and Abercrombie & Fitch that share their production and their message with one of the Uniqlo ads shown on this page. Same rule: first recorded 20 days ago or more.
celio
Meta · Image · 112 days recorded
- Shares: Product Photography
- Shares: Single Image
Old Navy
Meta · Image · 386 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Old Navy
Meta · Image · 367 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Abercrombie & Fitch
Meta · Video · 200 days recorded
- Shares: Montage
- Shares: Model
Abercrombie & Fitch
Meta · Image · 222 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of Uniqlo's ads
A Brand Full Analysis also reads what Uniqlo says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Uniqlo with AdspyShow me Uniqlo's longest-running video ads and what they open withCompare Uniqlo's ads with its closest competitorMessaging angles
31 angles read across 4,928 analysed creatives
Shown in the full analysis.
Offers
10 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
279 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Uniqlo's ads
How many ads has Uniqlo run?
Adspy has recorded 5,593 ad creatives for Uniqlo on Meta since Jun 13, 2025. A creative is one image or video, and several ads can use the same one.
Is Uniqlo running ads right now?
At the last record, on Nov 8, 2026, 688 creatives of Uniqlo were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Uniqlo use?
Of the creatives recorded for Uniqlo, 77% images and 23% videos.
How do Uniqlo's video ads open?
Uniqlo's most common video openings are "Pattern Interrupt" (34%), "Visual Surprise" (34%) and "UGC-style Opening" (5%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Uniqlo's ads run?
The median recorded running time of a Uniqlo creative is 24 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Uniqlo's longest-running ad?
The longest-recorded Uniqlo ad shown here is an image on Meta, first recorded Aug 18, 2023 and seen live for 977 days.
How often does Uniqlo launch new ads?
Uniqlo added 424 new creatives in the last 30 days and 1,206 in the last 90, against an average of 300 a month over the last 12 months.
Which brands advertise like Uniqlo?
In Fast Fashion, the brands whose ads are closest to Uniqlo's are Old Navy, Primark and Abercrombie & Fitch, among 25 brands of that sector in Adspy's library. Compared with Old Navy, Uniqlo has 5,593 creatives recorded against 1,607, 23% videos against 39%, 424 new in the last 30 days against 144, and a median recorded running time of 24 days against 33 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Uniqlo.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Uniqlo.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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