Primark ads
Fashion & ApparelMetaUpdated
Adspy has recorded 2,765 ad creatives for Primark on Meta since Jun 18, 2024: 73% images and 27% videos. A creative has a median recorded running time of 29 days. 1,041 were live at the last record, on Nov 5, 2026.
- 2,765
- creatives recorded
- 1,041
- live at the last record
- 29 days
- median recorded running time
- 250
- new in the last 30 days
Primark ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 394 days recorded
LiveFirst recorded
- Illustration
- Quote Card
Meta · Image · 234 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 215 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Video · 208 days recorded
LiveFirst recorded
- Opens with: UGC-style Opening
- UGC
- Vlog
Meta · Video · 206 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Studio Shot
- Text Overlay on Footage
Meta · Image · 203 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 201 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 198 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Studio Shot
- Product Closeup
Meta · Image · 197 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 195 days recorded
LiveFirst recorded
Meta Ad Library recordMeta · Video · 195 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Talking Head
Meta · Video · 195 days recorded
LiveFirst recorded
- Opens with: Visual Montage
- Branded Production
- Text Overlay on Footage
Meta · Video · 194 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Image · 193 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 186 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Studio Shot
- Text Overlay on Footage
Meta · Image · 186 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 186 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 185 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Image · 183 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 180 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 180 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 179 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Lo-Fi
- Vlog
Meta · Video · 179 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Screen Recording
- Talking Head
Meta · Video · 179 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC
- Talking Head
Key facts about Primark's ads
- As of Nov 5, 2026, Adspy's library holds 2,765 ad creatives for Primark, recorded on Meta since Jun 18, 2024.
- 1,041 of the 2,765 Primark creatives read here (38%) were live at the last record; 1,724 had ended.
- Primark's creatives are 73% images and 27% videos. The median recorded running time is 28 days for its images and 30 days for its videos.
- Primark's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (40%) and "UGC-style Opening" (5%), as a share of its analysed videos.
- 643 Primark creatives (23%) were seen live for 90 days or more, and 211 for under 7 days.
- Primark added 250 new creatives in the last 30 days and 650 in the last 90, against an average of 154 a month over the last 12 months.
- The longest-recorded Primark ad shown here is an image on Meta, first recorded Aug 11, 2025 and seen live for 394 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Primark has 29 days, 27% videos and 250.
- In Fast Fashion, the brands whose ads are closest to Primark's are Abercrombie & Fitch, ASOS and DeFacto, among 25 brands of that sector in Adspy's library.
How Primark advertises, in figures
Computed on 2,765 recorded creatives, 2,711 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 2,014 | 73% | 28 |
| Video | 751 | 27% | 30 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 211 |
| 7 to 29 days | 1,211 |
| 30 to 89 days | 700 |
| 90 days or more | 643 |
Median: 29 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 301 | 41% | 29 |
| Pattern Interrupt | 292 | 40% | 31 |
| UGC-style Opening | 40 | 5% | 40 |
| Visual Intrigue | 7 | under 1% | 20 |
| Visual Surprise & Pattern Interrupt | 7 | under 1% | 33 |
| Bold Statement | 6 | under 1% | 54 |
| Question | 3 | under 1% | 26 |
| Visual Presentation | 3 | under 1% | 23 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Primark launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was May 2026, with 282 new creatives. 650 were first recorded in the last 90 days.
- Dec 2024: 24 new creatives
- Jan 2025: 8 new creatives
- Feb 2025: 28 new creatives
- Mar 2025: 19 new creatives
- Apr 2025: 59 new creatives
- May 2025: 41 new creatives
- Jun 2025: 59 new creatives
- Jul 2025: 72 new creatives
- Aug 2025: 91 new creatives
- Sep 2025: 183 new creatives
- Oct 2025: 87 new creatives
- Nov 2025: 126 new creatives
- Dec 2025: 35 new creatives
- Jan 2026: 72 new creatives
- Feb 2026: 62 new creatives
- Mar 2026: 109 new creatives
- Apr 2026: 206 new creatives
- May 2026: 282 new creatives
- Jun 2026: 165 new creatives
- Jul 2026: 233 new creatives
- Aug 2026: 164 new creatives
- Sep 2026: 231 new creatives
- Oct 2026: 170 new creatives
- Nov 2026: 121 new creatives
Primark next to its closest brands in Fast Fashion
The 3 brands closest to Primark among the 25 Fast Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Primark | 2,765 | 1,041 | 27% | 29 | 250 | Visual Surprise |
 Abercrombie & Fitch | 1,922 | 786 | 38% | 30 | 99 | Visual Surprise |
 ASOS | 3,613 | 1,188 | 63% | 21 | 234 | Visual Surprise |
 DeFacto | 1,885 | 314 | 25% | 31 | 286 | Visual Surprise |
- Compared with Abercrombie & Fitch, Primark has 2,765 creatives recorded against 1,922, 27% videos against 38%, 250 new in the last 30 days against 99, and a median recorded running time of 29 days against 30 days.
- Compared with ASOS, Primark has 2,765 creatives recorded against 3,613, 27% videos against 63%, 250 new in the last 30 days against 234, and a median recorded running time of 29 days against 21 days.
- Compared with DeFacto, Primark has 2,765 creatives recorded against 1,885, 27% videos against 25%, 250 new in the last 30 days against 286, and a median recorded running time of 29 days against 31 days.
Ads similar to Primark's
5 ads from DeFacto, New Look and Abercrombie & Fitch that share their production and their message with one of the Primark ads shown on this page. Same rule: first recorded 20 days ago or more.
DeFacto
Meta · Image · 240 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
DeFacto
Meta · Image · 246 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
New Look
Meta · Image · 307 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Abercrombie & Fitch
Meta · Image · 196 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Abercrombie & Fitch
Meta · Image · 201 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
The full reading of Primark's ads
A Brand Full Analysis also reads what Primark says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Primark with AdspyShow me Primark's longest-running video ads and what they open withCompare Primark's ads with its closest competitorMessaging angles
17 angles read across 2,711 analysed creatives
Shown in the full analysis.
Offers
8 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
196 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Primark's ads
How many ads has Primark run?
Adspy has recorded 2,765 ad creatives for Primark on Meta since Jun 18, 2024. A creative is one image or video, and several ads can use the same one.
Is Primark running ads right now?
At the last record, on Nov 5, 2026, 1,041 creatives of Primark were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Primark use?
Of the creatives recorded for Primark, 73% images and 27% videos.
How do Primark's video ads open?
Primark's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (40%) and "UGC-style Opening" (5%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Primark's ads run?
The median recorded running time of a Primark creative is 29 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Primark's longest-running ad?
The longest-recorded Primark ad shown here is an image on Meta, first recorded Aug 11, 2025 and seen live for 394 days.
How often does Primark launch new ads?
Primark added 250 new creatives in the last 30 days and 650 in the last 90, against an average of 154 a month over the last 12 months.
Which brands advertise like Primark?
In Fast Fashion, the brands whose ads are closest to Primark's are Abercrombie & Fitch, ASOS and DeFacto, among 25 brands of that sector in Adspy's library. Compared with Abercrombie & Fitch, Primark has 2,765 creatives recorded against 1,922, 27% videos against 38%, 250 new in the last 30 days against 99, and a median recorded running time of 29 days against 30 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Primark.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Primark.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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