Ulta Beauty ads
Beauty & Personal CareMetaUpdated
Adspy has recorded 4,066 ad creatives for Ulta Beauty on Meta since Jun 17, 2019: 51% videos and 49% images. A creative has a median recorded running time of 41 days. 1,884 were live at the last record, on Nov 7, 2026.
- 4,066
- creatives recorded
- 1,884
- live at the last record
- 41 days
- median recorded running time
- 275
- new in the last 30 days
Ulta Beauty ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 408 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 358 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 342 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 338 days recorded
LiveFirst recorded
- Opens with: Visual Surprise / Pattern Interrupt
- Branded Production
- Talking Head
Meta · Image · 331 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 325 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 318 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 317 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 298 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 292 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 275 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 271 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 270 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 269 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 243 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 233 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Demo
Meta · Video · 233 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 232 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Lo-Fi
- Talking Head
Meta · Video · 225 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 224 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 222 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Closeup
Meta · Video · 219 days recorded
LiveFirst recorded
- Opens with: Visual Surprise / Bold Statement
- Branded Production
- Before After
Meta · Video · 216 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Collage
Meta · Video · 215 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Lo-Fi
- Unboxing
- UGC
Key facts about Ulta Beauty's ads
- As of Nov 7, 2026, Adspy's library holds 4,066 ad creatives for Ulta Beauty, recorded on Meta since Jun 17, 2019.
- 1,884 of the 4,066 Ulta Beauty creatives read here (46%) were live at the last record; 2,170 had ended.
- Ulta Beauty's creatives are 51% videos and 49% images. The median recorded running time is 41 days for its videos and 40 days for its images.
- Ulta Beauty's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (20%) and "Bold Statement" (8%), as a share of its analysed videos.
- 1,083 Ulta Beauty creatives (27%) were seen live for 90 days or more, and 30 for under 7 days.
- Ulta Beauty added 275 new creatives in the last 30 days and 816 in the last 90, against an average of 233 a month over the last 12 months.
- The longest-recorded Ulta Beauty ad shown here is an image on Meta, first recorded Nov 6, 2024 and seen live for 408 days.
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Ulta Beauty has 41 days, 51% videos and 275.
- In Makeup & Cosmetics, the brands whose ads are closest to Ulta Beauty's are Sephora, Estee Lauder and fentybeauty, among 46 brands of that sector in Adspy's library.
How Ulta Beauty advertises, in figures
Computed on 4,066 recorded creatives, 3,977 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 2,062 | 51% | 41 |
| Image | 2,004 | 49% | 40 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 30 |
| 7 to 29 days | 725 |
| 30 to 89 days | 2,216 |
| 90 days or more | 1,083 |
Median: 41 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 820 | 41% | 40 |
| Pattern Interrupt | 401 | 20% | 42 |
| Bold Statement | 153 | 8% | 39 |
| UGC-style Opening | 131 | 7% | 38 |
| Pain Point Agitation | 103 | 5% | 56 |
| Question | 28 | 1% | 31 |
| Visual Surprise / Pattern Interrupt | 22 | 1% | 73 |
| Visual Intrigue | 10 | under 1% | 37 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Ulta Beauty launches new creatives
New creatives per month, from Apr 2025 to Nov 2026. The busiest month was Aug 2026, with 389 new creatives. 816 were first recorded in the last 90 days.
- Apr 2025: 1 new creatives
- May 2025: 24 new creatives
- Jun 2025: 100 new creatives
- Jul 2025: 163 new creatives
- Aug 2025: 240 new creatives
- Sep 2025: 289 new creatives
- Oct 2025: 144 new creatives
- Nov 2025: 242 new creatives
- Dec 2025: 175 new creatives
- Jan 2026: 189 new creatives
- Feb 2026: 159 new creatives
- Mar 2026: 183 new creatives
- Apr 2026: 311 new creatives
- May 2026: 269 new creatives
- Jun 2026: 277 new creatives
- Jul 2026: 264 new creatives
- Aug 2026: 389 new creatives
- Sep 2026: 212 new creatives
- Oct 2026: 307 new creatives
- Nov 2026: 61 new creatives
Ulta Beauty next to its closest brands in Makeup & Cosmetics
The 3 brands closest to Ulta Beauty among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Ulta Beauty | 4,066 | 1,884 | 51% | 41 | 275 | Visual Surprise |
 Sephora | 4,975 | 2,511 | 51% | 48 | 426 | Visual Surprise |
 Estee Lauder | 1,019 | 124 | 67% | 21 | 110 | Visual Surprise |
 fentybeauty | 1,005 | 300 | 40% | 7 | 17 | Visual Surprise |
- Compared with Sephora, Ulta Beauty has 4,066 creatives recorded against 4,975, 51% videos against 51%, 275 new in the last 30 days against 426, and a median recorded running time of 41 days against 48 days.
- Compared with Estee Lauder, Ulta Beauty has 4,066 creatives recorded against 1,019, 51% videos against 67%, 275 new in the last 30 days against 110, and a median recorded running time of 41 days against 21 days.
- Compared with fentybeauty, Ulta Beauty has 4,066 creatives recorded against 1,005, 51% videos against 40%, 275 new in the last 30 days against 17, and a median recorded running time of 41 days against 7 days.
Ads similar to Ulta Beauty's
5 ads from Estee Lauder, Kiko Milano and M·A·C Cosmetics that share their production and their message with one of the Ulta Beauty ads shown on this page. Same rule: first recorded 20 days ago or more.
Estee Lauder
Meta · Image · 168 days recorded
- Shares: Product Photography
- Shares: Single Image
Kiko Milano
Meta · Image · 102 days recorded
- Shares: Product Photography
- Shares: Single Image
M·A·C Cosmetics
Meta · Image · 108 days recorded
- Shares: Product Photography
- Shares: Single Image
M·A·C Cosmetics
Meta · Image · 219 days recorded
- Shares: Product Photography
- Shares: Single Image
Estee Lauder
Meta · Image · 129 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of Ulta Beauty's ads
A Brand Full Analysis also reads what Ulta Beauty says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Ulta Beauty with AdspyShow me Ulta Beauty's longest-running video ads and what they open withCompare Ulta Beauty's ads with its closest competitorMessaging angles
34 angles read across 3,977 analysed creatives
Shown in the full analysis.
Offers
12 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
282 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Ulta Beauty's ads
How many ads has Ulta Beauty run?
Adspy has recorded 4,066 ad creatives for Ulta Beauty on Meta since Jun 17, 2019. A creative is one image or video, and several ads can use the same one.
Is Ulta Beauty running ads right now?
At the last record, on Nov 7, 2026, 1,884 creatives of Ulta Beauty were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Ulta Beauty use?
Of the creatives recorded for Ulta Beauty, 51% videos and 49% images.
How do Ulta Beauty's video ads open?
Ulta Beauty's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (20%) and "Bold Statement" (8%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Ulta Beauty's ads run?
The median recorded running time of a Ulta Beauty creative is 41 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Ulta Beauty's longest-running ad?
The longest-recorded Ulta Beauty ad shown here is an image on Meta, first recorded Nov 6, 2024 and seen live for 408 days.
How often does Ulta Beauty launch new ads?
Ulta Beauty added 275 new creatives in the last 30 days and 816 in the last 90, against an average of 233 a month over the last 12 months.
Which brands advertise like Ulta Beauty?
In Makeup & Cosmetics, the brands whose ads are closest to Ulta Beauty's are Sephora, Estee Lauder and fentybeauty, among 46 brands of that sector in Adspy's library. Compared with Sephora, Ulta Beauty has 4,066 creatives recorded against 4,975, 51% videos against 51%, 275 new in the last 30 days against 426, and a median recorded running time of 41 days against 48 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Ulta Beauty.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Ulta Beauty.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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