Sephora ads
Beauty & Personal CareMetaUpdated
Adspy has recorded 4,975 ad creatives for Sephora on Meta since Jun 3, 2021: 51% videos and 50% images. A creative has a median recorded running time of 48 days. 2,511 were live at the last record, on Nov 9, 2026.
- 4,975
- creatives recorded
- 2,511
- live at the last record
- 48 days
- median recorded running time
- 426
- new in the last 30 days
Sephora ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 799 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Studio Shot
- Flat Lay
Meta · Image · 684 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 584 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 504 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 498 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 474 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Image · 427 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 425 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 418 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Branded Production
- Talking Head
Meta · Image · 409 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 408 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 407 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 394 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Closeup
Meta · Video · 367 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Split Screen
Meta · Image · 354 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 353 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 328 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 251 days recorded
LiveFirst recorded
- Opens with: Bold Statement / Visual Intrigue
- Branded Production
- Tutorial
Meta · Video · 247 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Talking Head
Meta · Video · 246 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Product Closeup
Meta · Video · 243 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC Mashup
- Text Overlay on Footage
Meta · Video · 242 days recorded
LiveFirst recorded
- Opens with: Question
- Branded Production
- Skit
Meta · Video · 239 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Talking Head
Meta · Video · 237 days recorded
LiveFirst recorded
- Opens with: Bold Statement / Pattern Interrupt
- Lo-Fi
- Talking Head
Key facts about Sephora's ads
- As of Nov 9, 2026, Adspy's library holds 4,975 ad creatives for Sephora, recorded on Meta since Jun 3, 2021.
- 2,511 of the 4,975 Sephora creatives read here (50%) were live at the last record; 2,445 had ended.
- Sephora's creatives are 51% videos and 50% images. The median recorded running time is 46 days for its videos and 52 days for its images.
- Sephora's most common video openings are "Visual Surprise" (31%), "Pattern Interrupt" (21%) and "Bold Statement" (13%), as a share of its analysed videos.
- 1,462 Sephora creatives (29%) were seen live for 90 days or more, and 105 for under 7 days.
- Sephora added 426 new creatives in the last 30 days and 1,258 in the last 90, against an average of 310 a month over the last 12 months.
- The longest-recorded Sephora ad shown here is a video on Meta, first recorded May 14, 2024 and seen live for 799 days; it opens with "Pattern Interrupt".
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Sephora has 48 days, 51% videos and 426.
- In Makeup & Cosmetics, the brands whose ads are closest to Sephora's are Ulta Beauty, Estee Lauder and fentybeauty, among 46 brands of that sector in Adspy's library.
How Sephora advertises, in figures
Computed on 4,975 recorded creatives, 4,851 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 2,513 | 51% | 46 |
| Image | 2,462 | 50% | 52 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 105 |
| 7 to 29 days | 990 |
| 30 to 89 days | 2,399 |
| 90 days or more | 1,462 |
Median: 48 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 762 | 31% | 50 |
| Pattern Interrupt | 506 | 21% | 39 |
| Bold Statement | 305 | 13% | 43 |
| UGC-style Opening | 140 | 6% | 48 |
| Pain Point Agitation | 106 | 4% | 56 |
| Question | 54 | 2% | 59 |
| Visual Surprise / Pattern Interrupt | 32 | 1% | 53 |
| Bold Statement / Pattern Interrupt | 23 | under 1% | 39 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Sephora launches new creatives
New creatives per month, from Feb 2025 to Nov 2026. The busiest month was Jul 2026, with 498 new creatives. 1,258 were first recorded in the last 90 days.
- Feb 2025: 2 new creatives
- Mar 2025: 3 new creatives
- Apr 2025: 14 new creatives
- May 2025: 78 new creatives
- Jun 2025: 14 new creatives
- Jul 2025: 215 new creatives
- Aug 2025: 268 new creatives
- Sep 2025: 240 new creatives
- Oct 2025: 228 new creatives
- Nov 2025: 116 new creatives
- Dec 2025: 80 new creatives
- Jan 2026: 216 new creatives
- Feb 2026: 155 new creatives
- Mar 2026: 220 new creatives
- Apr 2026: 345 new creatives
- May 2026: 362 new creatives
- Jun 2026: 449 new creatives
- Jul 2026: 498 new creatives
- Aug 2026: 388 new creatives
- Sep 2026: 468 new creatives
- Oct 2026: 406 new creatives
- Nov 2026: 133 new creatives
Sephora next to its closest brands in Makeup & Cosmetics
The 3 brands closest to Sephora among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Sephora | 4,975 | 2,511 | 51% | 48 | 426 | Visual Surprise |
 Ulta Beauty | 4,066 | 1,884 | 51% | 41 | 275 | Visual Surprise |
 Estee Lauder | 1,019 | 124 | 67% | 21 | 110 | Visual Surprise |
 fentybeauty | 1,005 | 300 | 40% | 7 | 17 | Visual Surprise |
- Compared with Ulta Beauty, Sephora has 4,975 creatives recorded against 4,066, 51% videos against 51%, 426 new in the last 30 days against 275, and a median recorded running time of 48 days against 41 days.
- Compared with Estee Lauder, Sephora has 4,975 creatives recorded against 1,019, 51% videos against 67%, 426 new in the last 30 days against 110, and a median recorded running time of 48 days against 21 days.
- Compared with fentybeauty, Sephora has 4,975 creatives recorded against 1,005, 51% videos against 40%, 426 new in the last 30 days against 17, and a median recorded running time of 48 days against 7 days.
Ads similar to Sephora's
5 ads from ColourPop, Estee Lauder and Hourglass Cosmetics that share their production and their message with one of the Sephora ads shown on this page. Same rule: first recorded 20 days ago or more.
ColourPop
Meta · Image · 316 days recorded
- Shares: Product Photography
- Shares: Single Image
Estee Lauder
Meta · Image · 129 days recorded
- Shares: Product Photography
- Shares: Single Image
Estee Lauder
Meta · Image · 228 days recorded
- Shares: Product Photography
- Shares: Single Image
Hourglass Cosmetics
Meta · Image · 315 days recorded
- Shares: Product Photography
- Shares: Single Image
Hourglass Cosmetics
Meta · Image · 299 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of Sephora's ads
A Brand Full Analysis also reads what Sephora says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Sephora with AdspyShow me Sephora's longest-running video ads and what they open withCompare Sephora's ads with its closest competitorMessaging angles
35 angles read across 4,851 analysed creatives
Shown in the full analysis.
Offers
15 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
285 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Sephora's ads
How many ads has Sephora run?
Adspy has recorded 4,975 ad creatives for Sephora on Meta since Jun 3, 2021. A creative is one image or video, and several ads can use the same one.
Is Sephora running ads right now?
At the last record, on Nov 9, 2026, 2,511 creatives of Sephora were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Sephora use?
Of the creatives recorded for Sephora, 51% videos and 50% images.
How do Sephora's video ads open?
Sephora's most common video openings are "Visual Surprise" (31%), "Pattern Interrupt" (21%) and "Bold Statement" (13%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Sephora's ads run?
The median recorded running time of a Sephora creative is 48 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Sephora's longest-running ad?
The longest-recorded Sephora ad shown here is a video on Meta, first recorded May 14, 2024 and seen live for 799 days; it opens with "Pattern Interrupt".
How often does Sephora launch new ads?
Sephora added 426 new creatives in the last 30 days and 1,258 in the last 90, against an average of 310 a month over the last 12 months.
Which brands advertise like Sephora?
In Makeup & Cosmetics, the brands whose ads are closest to Sephora's are Ulta Beauty, Estee Lauder and fentybeauty, among 46 brands of that sector in Adspy's library. Compared with Ulta Beauty, Sephora has 4,975 creatives recorded against 4,066, 51% videos against 51%, 426 new in the last 30 days against 275, and a median recorded running time of 48 days against 41 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Sephora.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Sephora.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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