TUI ads
Travel & HospitalityMetaUpdated
Adspy has recorded 3,560 ad creatives for TUI on Meta since May 30, 2024: 81% images and 19% videos. A creative has a median recorded running time of 6 days. 586 were live at the last record, on Nov 8, 2026.
- 3,560
- creatives recorded
- 586
- live at the last record
- 6 days
- median recorded running time
- 630
- new in the last 30 days
TUI ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 302 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 291 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Image · 284 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Video · 283 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Stock Footage
- Single Image
Meta · Video · 234 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 223 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 215 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 208 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 189 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Image · 187 days recorded
EndedFirst recorded
- Stock Footage
- Single Image
Meta · Image · 187 days recorded
EndedFirst recorded
- Stock Footage
- Single Image
Meta · Video · 187 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC Mashup
- Voiceover B-Roll
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Image · 175 days recorded
LiveFirst recorded
- Branded Production
- Collage
Meta · Image · 156 days recorded
LiveFirst recorded
- Stock Footage
- Single Image
Meta · Video · 149 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Image · 148 days recorded
EndedFirst recorded
- Illustration
- Single Image
Meta · Video · 147 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Stock Footage
- Single Image
Meta · Image · 144 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 138 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 138 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 138 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 138 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 129 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Key facts about TUI's ads
- As of Nov 8, 2026, Adspy's library holds 3,560 ad creatives for TUI, recorded on Meta since May 30, 2024.
- 586 of the 3,560 TUI creatives read here (16%) were live at the last record; 2,959 had ended.
- TUI's creatives are 81% images and 19% videos. The median recorded running time is 5 days for its images and 13 days for its videos.
- TUI's most common video openings are "Visual Surprise" (57%), "Pattern Interrupt" (10%) and "Question" (7%), as a share of its analysed videos.
- 58 TUI creatives (2%) were seen live for 90 days or more, and 2,100 for under 7 days.
- TUI added 630 new creatives in the last 30 days and 2,272 in the last 90, against an average of 236 a month over the last 12 months.
- The longest-recorded TUI ad shown here is a video on Meta, first recorded Jan 12, 2026 and seen live for 302 days; it opens with "Visual Surprise".
- Across the 76 Travel & Hospitality brands in Adspy's library, the median brand has a recorded running time of 31 days, 29% videos and 47 new creatives in 30 days. TUI has 6 days, 19% videos and 630.
- In Travel Booking, the brands whose ads are closest to TUI's are Voyage Privé, KAYAK and Expedia, among 19 brands of that sector in Adspy's library.
How TUI advertises, in figures
Computed on 3,560 recorded creatives, 3,529 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 2,893 | 81% | 5 |
| Video | 667 | 19% | 13 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 2,100 |
| 7 to 29 days | 675 |
| 30 to 89 days | 712 |
| 90 days or more | 58 |
Median: 6 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 366 | 57% | 26 |
| Pattern Interrupt | 63 | 10% | 5 |
| Question | 45 | 7% | 5 |
| Bold Statement | 30 | 5% | 14 |
| UGC-style Opening | 11 | 2% | 6 |
| Bold Statement / Visual Intrigue | 5 | under 1% | 5 |
| Visual Surprise & Bold Statement | 5 | under 1% | 5 |
| Visual Surprise & Pattern Interrupt | 5 | under 1% | 32 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When TUI launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Sep 2026, with 964 new creatives. 2,272 were first recorded in the last 90 days.
- Dec 2024: 58 new creatives
- Jan 2025: 55 new creatives
- Feb 2025: 44 new creatives
- Mar 2025: 49 new creatives
- Apr 2025: 68 new creatives
- May 2025: 39 new creatives
- Jun 2025: 31 new creatives
- Jul 2025: 23 new creatives
- Aug 2025: 29 new creatives
- Sep 2025: 36 new creatives
- Oct 2025: 33 new creatives
- Nov 2025: 48 new creatives
- Dec 2025: 27 new creatives
- Jan 2026: 37 new creatives
- Feb 2026: 72 new creatives
- Mar 2026: 60 new creatives
- Apr 2026: 87 new creatives
- May 2026: 28 new creatives
- Jun 2026: 55 new creatives
- Jul 2026: 84 new creatives
- Aug 2026: 515 new creatives
- Sep 2026: 964 new creatives
- Oct 2026: 725 new creatives
- Nov 2026: 174 new creatives
TUI next to its closest brands in Travel Booking
The 3 brands closest to TUI among the 19 Travel Booking brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| TUI | 3,560 | 586 | 19% | 6 | 630 | Visual Surprise |
 Voyage Privé | 2,356 | 67 | 16% | 5 | 77 | Visual Surprise |
 KAYAK | 211 | 22 | 45% | 22 | 21 | Visual Surprise |
 Expedia | 3,261 | 1,506 | 50% | 31 | 215 | Visual Surprise |
- Compared with Voyage Privé, TUI has 3,560 creatives recorded against 2,356, 19% videos against 16%, 630 new in the last 30 days against 77, and a median recorded running time of 6 days against 5 days.
- Compared with KAYAK, TUI has 3,560 creatives recorded against 211, 19% videos against 45%, 630 new in the last 30 days against 21, and a median recorded running time of 6 days against 22 days.
- Compared with Expedia, TUI has 3,560 creatives recorded against 3,261, 19% videos against 50%, 630 new in the last 30 days against 215, and a median recorded running time of 6 days against 31 days.
Ads similar to TUI's
5 ads from Evaneos, Expedia, KAYAK and Skyscanner that share their production and their message with one of the TUI ads shown on this page. Same rule: first recorded 20 days ago or more.
Evaneos
Meta · Video · 73 days recorded
- Shares: Text Overlay on Footage
- Shares: Group
Evaneos
Meta · Video · 71 days recorded
- Shares: Real Customer
Meta · Video · 236 days recorded
- Shares: Montage
KAYAK
Meta · Video · 52 days recorded
- Shares: Voiceover B-Roll
- Shares: Real Customer
Skyscanner
Meta · Video · 416 days recorded
- Shares: Group
The full reading of TUI's ads
A Brand Full Analysis also reads what TUI says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of TUI with AdspyShow me TUI's longest-running video ads and what they open withCompare TUI's ads with its closest competitorMessaging angles
26 angles read across 3,529 analysed creatives
Shown in the full analysis.
Offers
12 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
231 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about TUI's ads
How many ads has TUI run?
Adspy has recorded 3,560 ad creatives for TUI on Meta since May 30, 2024. A creative is one image or video, and several ads can use the same one.
Is TUI running ads right now?
At the last record, on Nov 8, 2026, 586 creatives of TUI were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does TUI use?
Of the creatives recorded for TUI, 81% images and 19% videos.
How do TUI's video ads open?
TUI's most common video openings are "Visual Surprise" (57%), "Pattern Interrupt" (10%) and "Question" (7%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do TUI's ads run?
The median recorded running time of a TUI creative is 6 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is TUI's longest-running ad?
The longest-recorded TUI ad shown here is a video on Meta, first recorded Jan 12, 2026 and seen live for 302 days; it opens with "Visual Surprise".
How often does TUI launch new ads?
TUI added 630 new creatives in the last 30 days and 2,272 in the last 90, against an average of 236 a month over the last 12 months.
Which brands advertise like TUI?
In Travel Booking, the brands whose ads are closest to TUI's are Voyage Privé, KAYAK and Expedia, among 19 brands of that sector in Adspy's library. Compared with Voyage Privé, TUI has 3,560 creatives recorded against 2,356, 19% videos against 16%, 630 new in the last 30 days against 77, and a median recorded running time of 6 days against 5 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with TUI.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with TUI.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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