Expedia ads
Travel & HospitalityMetaUpdated
Adspy has recorded 3,261 ad creatives for Expedia on Meta since Feb 6, 2024: 50% videos and 50% images. A creative has a median recorded running time of 31 days. 1,506 were live at the last record, on Nov 7, 2026.
- 3,261
- creatives recorded
- 1,506
- live at the last record
- 31 days
- median recorded running time
- 215
- new in the last 30 days
Expedia ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 471 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 443 days recorded
LiveFirst recorded
- Lo-Fi
- Single Image
Meta · Image · 434 days recorded
EndedFirst recorded
- Stock Footage
- Single Image
Meta · Video · 405 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Stock Footage
- Text Overlay on Footage
Meta · Video · 356 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Image · 354 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 319 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 318 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 309 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 309 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 300 days recorded
LiveFirst recorded
- Stock Footage
- Single Image
Meta · Image · 285 days recorded
EndedFirst recorded
- Lo-Fi
- Single Image
Meta · Image · 277 days recorded
EndedFirst recorded
- Stock Footage
- Single Image
Meta · Image · 266 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Video · 263 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 256 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- UGC Mashup
- Montage
Meta · Video · 253 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 251 days recorded
EndedFirst recorded
- Opens with: Visual Intrigue
- Branded Production
- Text Overlay on Footage
Meta · Video · 243 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Lo-Fi
- Text Overlay on Footage
Meta · Video · 242 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- 3D Render
- Voiceover B-Roll
Meta · Video · 241 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Lifestyle Photography
- POV
Meta · Video · 240 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Mixed Media
- Montage
Meta · Video · 238 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 236 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- 3D Render
- Montage
Key facts about Expedia's ads
- As of Nov 7, 2026, Adspy's library holds 3,261 ad creatives for Expedia, recorded on Meta since Feb 6, 2024.
- 1,506 of the 3,261 Expedia creatives read here (46%) were live at the last record; 1,751 had ended.
- Expedia's creatives are 50% videos and 50% images. The median recorded running time is 29 days for its videos and 34 days for its images.
- Expedia's most common video openings are "Visual Surprise" (45%), "Pattern Interrupt" (13%) and "Bold Statement" (4%), as a share of its analysed videos.
- 988 Expedia creatives (30%) were seen live for 90 days or more, and 132 for under 7 days.
- Expedia added 215 new creatives in the last 30 days and 616 in the last 90, against an average of 188 a month over the last 12 months.
- The longest-recorded Expedia ad shown here is an image on Meta, first recorded Nov 13, 2024 and seen live for 471 days.
- Across the 76 Travel & Hospitality brands in Adspy's library, the median brand has a recorded running time of 31 days, 29% videos and 47 new creatives in 30 days. Expedia has 31 days, 50% videos and 215.
- In Travel Booking, the brands whose ads are closest to Expedia's are Evaneos, Skyscanner and SNCF Connect, among 19 brands of that sector in Adspy's library.
How Expedia advertises, in figures
Computed on 3,261 recorded creatives, 3,186 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 1,637 | 50% | 29 |
| Image | 1,624 | 50% | 34 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 132 |
| 7 to 29 days | 1,473 |
| 30 to 89 days | 664 |
| 90 days or more | 988 |
Median: 31 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 707 | 45% | 27 |
| Pattern Interrupt | 202 | 13% | 38 |
| Bold Statement | 63 | 4% | 39 |
| UGC-style Opening | 48 | 3% | 75 |
| Visual Surprise / Pattern Interrupt | 43 | 3% | 15 |
| Question | 29 | 2% | 21 |
| Visual Surprise & Pattern Interrupt | 26 | 2% | 59 |
| Visual Surprise & Bold Statement | 24 | 2% | 23 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Expedia launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was May 2026, with 379 new creatives. 616 were first recorded in the last 90 days.
- Dec 2024: 6 new creatives
- Jan 2025: 19 new creatives
- Feb 2025: 56 new creatives
- Mar 2025: 18 new creatives
- Apr 2025: 32 new creatives
- May 2025: 32 new creatives
- Jun 2025: 63 new creatives
- Jul 2025: 196 new creatives
- Aug 2025: 189 new creatives
- Sep 2025: 120 new creatives
- Oct 2025: 112 new creatives
- Nov 2025: 106 new creatives
- Dec 2025: 127 new creatives
- Jan 2026: 91 new creatives
- Feb 2026: 126 new creatives
- Mar 2026: 101 new creatives
- Apr 2026: 221 new creatives
- May 2026: 379 new creatives
- Jun 2026: 221 new creatives
- Jul 2026: 293 new creatives
- Aug 2026: 211 new creatives
- Sep 2026: 132 new creatives
- Oct 2026: 299 new creatives
- Nov 2026: 57 new creatives
Expedia next to its closest brands in Travel Booking
The 3 brands closest to Expedia among the 19 Travel Booking brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Expedia | 3,261 | 1,506 | 50% | 31 | 215 | Visual Surprise |
 Evaneos | 1,582 | 95 | 20% | 5 | 116 | Visual Surprise |
 Skyscanner | 1,528 | 741 | 23% | 44 | 55 | Visual Surprise |
 SNCF Connect | 1,148 | 62 | 42% | 9 | 39 | Visual Surprise |
- Compared with Evaneos, Expedia has 3,261 creatives recorded against 1,582, 50% videos against 20%, 215 new in the last 30 days against 116, and a median recorded running time of 31 days against 5 days.
- Compared with Skyscanner, Expedia has 3,261 creatives recorded against 1,528, 50% videos against 23%, 215 new in the last 30 days against 55, and a median recorded running time of 31 days against 44 days.
- Compared with SNCF Connect, Expedia has 3,261 creatives recorded against 1,148, 50% videos against 42%, 215 new in the last 30 days against 39, and a median recorded running time of 31 days against 9 days.
Ads similar to Expedia's
5 ads from Hotels.com, TUI, Voyage Privé and Booking.com that share their production and their message with one of the Expedia ads shown on this page. Same rule: first recorded 20 days ago or more.
Hotels.com
Meta · Video · 361 days recorded
- Shares: Montage
- Shares: Model
Meta · Video · 208 days recorded
- Shares: Model
Meta · Video · 291 days recorded
- Shares: Montage
Voyage Privé
Meta · Video · 100 days recorded
- Shares: Montage
Booking.com
Meta · Video · 226 days recorded
Meta Ad Library record
The full reading of Expedia's ads
A Brand Full Analysis also reads what Expedia says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Expedia with AdspyShow me Expedia's longest-running video ads and what they open withCompare Expedia's ads with its closest competitorMessaging angles
26 angles read across 3,186 analysed creatives
Shown in the full analysis.
Offers
9 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
259 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Expedia's ads
How many ads has Expedia run?
Adspy has recorded 3,261 ad creatives for Expedia on Meta since Feb 6, 2024. A creative is one image or video, and several ads can use the same one.
Is Expedia running ads right now?
At the last record, on Nov 7, 2026, 1,506 creatives of Expedia were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Expedia use?
Of the creatives recorded for Expedia, 50% videos and 50% images.
How do Expedia's video ads open?
Expedia's most common video openings are "Visual Surprise" (45%), "Pattern Interrupt" (13%) and "Bold Statement" (4%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Expedia's ads run?
The median recorded running time of a Expedia creative is 31 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Expedia's longest-running ad?
The longest-recorded Expedia ad shown here is an image on Meta, first recorded Nov 13, 2024 and seen live for 471 days.
How often does Expedia launch new ads?
Expedia added 215 new creatives in the last 30 days and 616 in the last 90, against an average of 188 a month over the last 12 months.
Which brands advertise like Expedia?
In Travel Booking, the brands whose ads are closest to Expedia's are Evaneos, Skyscanner and SNCF Connect, among 19 brands of that sector in Adspy's library. Compared with Evaneos, Expedia has 3,261 creatives recorded against 1,582, 50% videos against 20%, 215 new in the last 30 days against 116, and a median recorded running time of 31 days against 5 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Expedia.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Expedia.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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