The Essence Vault ads
Beauty & Personal CareMetaUpdated
Adspy has recorded 5,100 ad creatives for The Essence Vault on Meta since Oct 3, 2024: 67% images and 34% videos. A creative has a median recorded running time of 11 days. 604 were live at the last record, on Nov 4, 2026.
Figures on this page are computed on the 5,000 newest of the 5,100 recorded creatives.
- 5,100
- creatives recorded
- 604
- live at the last record
- 11 days
- median recorded running time
- 527
- new in the last 30 days
The Essence Vault ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 364 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 268 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 265 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt + Question
- UGC Mashup
- Talking Head
Meta · Image · 260 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 253 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 243 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC Mashup
- Split Screen
Meta · Image · 242 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 235 days recorded
EndedFirst recorded
- UGC
- Single Image
Meta · Video · 234 days recorded
EndedFirst recorded
- Opens with: Question and Bold Statement
- UGC Mashup
- Split Screen
Meta · Video · 233 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC Mashup
- Split Screen
Meta · Video · 233 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt / Bold Statement / Question
- UGC Mashup
- Interview
Meta · Video · 223 days recorded
EndedFirst recorded
- Opens with: Bold Statement & Pattern Interrupt
- UGC Mashup
- Text Overlay on Footage
Meta · Image · 213 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 207 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 207 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 206 days recorded
EndedFirst recorded
- Opens with: Question & Benefit-Oriented
- Branded Production
- Talking Head
Meta · Image · 205 days recorded
EndedFirst recorded
- Illustration
- Single Image
Meta · Video · 204 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC
- Split Screen
Meta · Image · 203 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 196 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 181 days recorded
EndedFirst recorded
- Opens with: Pain Point Agitation & Relatable Scenario
- UGC Mashup
- Split Screen
Meta · Video · 179 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt / Question
- UGC Mashup
- Talking Head
Meta · Video · 169 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC
- Vlog
Meta · Video · 161 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC Mashup
- Split Screen
Key facts about The Essence Vault's ads
- As of Nov 4, 2026, Adspy's library holds 5,100 ad creatives for The Essence Vault, recorded on Meta since Oct 3, 2024.
- 604 of the 5,000 The Essence Vault creatives read here (12%) were live at the last record; 4,396 had ended.
- The Essence Vault's creatives are 67% images and 34% videos. The median recorded running time is 9 days for its images and 19 days for its videos.
- The Essence Vault's most common video openings are "Bold Statement" (29%), "Bold Statement / Pattern Interrupt" (11%) and "Pattern Interrupt" (10%), as a share of its analysed videos.
- 166 The Essence Vault creatives (3%) were seen live for 90 days or more, and 908 for under 7 days.
- The Essence Vault added 527 new creatives in the last 30 days and 1,478 in the last 90, against an average of 294 a month over the last 12 months.
- The longest-recorded The Essence Vault ad shown here is an image on Meta, first recorded Jun 5, 2025 and seen live for 364 days.
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. The Essence Vault has 11 days, 34% videos and 527.
- In Fragrance, the brands whose ads are closest to The Essence Vault's are Scentuk, Dossier and MicroPerfumes, among 21 brands of that sector in Adspy's library.
How The Essence Vault advertises, in figures
Computed on 5,000 recorded creatives, 4,871 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 3,324 | 67% | 9 |
| Video | 1,676 | 34% | 19 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 908 |
| 7 to 29 days | 2,683 |
| 30 to 89 days | 1,243 |
| 90 days or more | 166 |
Median: 11 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Bold Statement | 471 | 29% | 17 |
| Bold Statement / Pattern Interrupt | 178 | 11% | 28 |
| Pattern Interrupt | 160 | 10% | 20 |
| Pattern Interrupt / Bold Statement | 90 | 6% | 27 |
| Visual Surprise | 50 | 3% | 25 |
| Bold Statement / Question | 49 | 3% | 17 |
| Question | 46 | 3% | 10 |
| Pattern Interrupt + Bold Statement | 39 | 2% | 15 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When The Essence Vault launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 526 new creatives. 1,478 were first recorded in the last 90 days.
- Dec 2024: 29 new creatives
- Jan 2025: 68 new creatives
- Feb 2025: 81 new creatives
- Mar 2025: 26 new creatives
- Apr 2025: 23 new creatives
- May 2025: 121 new creatives
- Jun 2025: 127 new creatives
- Jul 2025: 246 new creatives
- Aug 2025: 170 new creatives
- Sep 2025: 69 new creatives
- Oct 2025: 169 new creatives
- Nov 2025: 243 new creatives
- Dec 2025: 215 new creatives
- Jan 2026: 101 new creatives
- Feb 2026: 39 new creatives
- Mar 2026: 357 new creatives
- Apr 2026: 274 new creatives
- May 2026: 297 new creatives
- Jun 2026: 457 new creatives
- Jul 2026: 304 new creatives
- Aug 2026: 445 new creatives
- Sep 2026: 495 new creatives
- Oct 2026: 526 new creatives
- Nov 2026: 20 new creatives
The Essence Vault next to its closest brands in Fragrance
The 3 brands closest to The Essence Vault among the 21 Fragrance brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| The Essence Vault | 5,100 | 604 | 34% | 11 | 527 | Bold Statement |
 Scentuk | 222 | 12 | 31% | 18 | 11 | Bold Statement |
 Dossier | 4,445 | 1,341 | 49% | 15 | 102 | Visual Surprise |
 MicroPerfumes | 872 | 567 | 44% | 52 | 101 | Bold Statement |
- Compared with Scentuk, The Essence Vault has 5,100 creatives recorded against 222, 34% videos against 31%, 527 new in the last 30 days against 11, and a median recorded running time of 11 days against 18 days.
- Compared with Dossier, The Essence Vault has 5,100 creatives recorded against 4,445, 34% videos against 49%, 527 new in the last 30 days against 102, and a median recorded running time of 11 days against 15 days.
- Compared with MicroPerfumes, The Essence Vault has 5,100 creatives recorded against 872, 34% videos against 44%, 527 new in the last 30 days against 101, and a median recorded running time of 11 days against 52 days.
Ads similar to The Essence Vault's
5 ads from Scentuk, ALT. Fragrances, Dossier and Noted Aromas that share their production and their message with one of the The Essence Vault ads shown on this page. Same rule: first recorded 20 days ago or more.
Scentuk
Meta · Video · 132 days recorded
- Shares: UGC Mashup
- Shares: Split Screen
- Shares: UGC Creator
Meta · Image · 261 days recorded
- Shares: Product Photography
- Shares: Single Image
Meta · Image · 269 days recorded
- Shares: Product Photography
- Shares: Single Image
Meta · Image · 221 days recorded
- Shares: Product Photography
- Shares: Single Image
Noted Aromas
Meta · Image · 173 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of The Essence Vault's ads
A Brand Full Analysis also reads what The Essence Vault says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of The Essence Vault with AdspyShow me The Essence Vault's longest-running video ads and what they open withCompare The Essence Vault's ads with its closest competitorMessaging angles
31 angles read across 4,871 analysed creatives
Shown in the full analysis.
Offers
18 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
319 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about The Essence Vault's ads
How many ads has The Essence Vault run?
Adspy has recorded 5,100 ad creatives for The Essence Vault on Meta since Oct 3, 2024. A creative is one image or video, and several ads can use the same one.
Is The Essence Vault running ads right now?
At the last record, on Nov 4, 2026, 604 creatives of The Essence Vault were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does The Essence Vault use?
Of the creatives recorded for The Essence Vault, 67% images and 34% videos.
How do The Essence Vault's video ads open?
The Essence Vault's most common video openings are "Bold Statement" (29%), "Bold Statement / Pattern Interrupt" (11%) and "Pattern Interrupt" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do The Essence Vault's ads run?
The median recorded running time of a The Essence Vault creative is 11 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is The Essence Vault's longest-running ad?
The longest-recorded The Essence Vault ad shown here is an image on Meta, first recorded Jun 5, 2025 and seen live for 364 days.
How often does The Essence Vault launch new ads?
The Essence Vault added 527 new creatives in the last 30 days and 1,478 in the last 90, against an average of 294 a month over the last 12 months.
Which brands advertise like The Essence Vault?
In Fragrance, the brands whose ads are closest to The Essence Vault's are Scentuk, Dossier and MicroPerfumes, among 21 brands of that sector in Adspy's library. Compared with Scentuk, The Essence Vault has 5,100 creatives recorded against 222, 34% videos against 31%, 527 new in the last 30 days against 11, and a median recorded running time of 11 days against 18 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with The Essence Vault.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with The Essence Vault.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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