Dossier ads
Beauty & Personal CareMetaUpdated
Adspy has recorded 4,445 ad creatives for Dossier on Meta since Nov 1, 2024: 51% images and 49% videos. A creative has a median recorded running time of 15 days. 1,341 were live at the last record, on Nov 6, 2026.
- 4,445
- creatives recorded
- 1,341
- live at the last record
- 15 days
- median recorded running time
- 102
- new in the last 30 days
Dossier ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 302 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Product Photography
- Collage
Meta · Image · 274 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 256 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 247 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Product Closeup
Meta · Video · 236 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Lo-Fi
- POV
Meta · Video · 225 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 224 days recorded
LiveFirst recorded
- Branded Production
- Voiceover B-Roll
Meta · Image · 223 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 221 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 221 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 198 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- Product Photography
- Single Image
Meta · Image · 198 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Video · 186 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Lo-Fi
- Voiceover B-Roll
Meta · Video · 186 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Lo-Fi
- POV
Meta · Image · 182 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 180 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 180 days recorded
EndedFirst recorded
- Opens with: Visual Montage
- Product Photography
- Single Image
Meta · Image · 180 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 180 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 179 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 179 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Product Closeup
Meta · Image · 179 days recorded
EndedFirst recorded
- Product Photography
- Collage
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Bold Statement
Meta · Video · 174 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- Product Photography
- Split Screen
Key facts about Dossier's ads
- As of Nov 6, 2026, Adspy's library holds 4,445 ad creatives for Dossier, recorded on Meta since Nov 1, 2024.
- 1,341 of the 4,445 Dossier creatives read here (30%) were live at the last record; 3,081 had ended.
- Dossier's creatives are 51% images and 49% videos. The median recorded running time is 13 days for its images and 18 days for its videos.
- Dossier's most common video openings are "Visual Surprise" (30%), "Bold Statement" (20%) and "Pattern Interrupt" (17%), as a share of its analysed videos.
- 806 Dossier creatives (18%) were seen live for 90 days or more, and 248 for under 7 days.
- Dossier added 102 new creatives in the last 30 days and 661 in the last 90, against an average of 236 a month over the last 12 months.
- The longest-recorded Dossier ad shown here is a video on Meta, first recorded Mar 10, 2025 and seen live for 302 days; it opens with "Bold Statement".
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Dossier has 15 days, 49% videos and 102.
- In Fragrance, the brands whose ads are closest to Dossier's are Scentuk, MicroPerfumes and The Essence Vault, among 21 brands of that sector in Adspy's library.
How Dossier advertises, in figures
Computed on 4,445 recorded creatives, 4,355 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 2,277 | 51% | 13 |
| Video | 2,168 | 49% | 18 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 248 |
| 7 to 29 days | 2,532 |
| 30 to 89 days | 836 |
| 90 days or more | 806 |
Median: 15 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 635 | 30% | 18 |
| Bold Statement | 424 | 20% | 18 |
| Pattern Interrupt | 364 | 17% | 18 |
| UGC-style Opening | 130 | 6% | 22 |
| Question | 35 | 2% | 24 |
| Bold Statement / Pattern Interrupt | 26 | 1% | 63 |
| Pattern Interrupt / Bold Statement | 21 | 1% | 36 |
| Bold Statement / Visual Intrigue | 20 | 1% | 8 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Dossier launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Nov 2025, with 526 new creatives. 661 were first recorded in the last 90 days.
- Dec 2024: 26 new creatives
- Jan 2025: 26 new creatives
- Feb 2025: 27 new creatives
- Mar 2025: 24 new creatives
- Apr 2025: 16 new creatives
- May 2025: 160 new creatives
- Jun 2025: 112 new creatives
- Jul 2025: 130 new creatives
- Aug 2025: 224 new creatives
- Sep 2025: 130 new creatives
- Oct 2025: 174 new creatives
- Nov 2025: 526 new creatives
- Dec 2025: 497 new creatives
- Jan 2026: 91 new creatives
- Feb 2026: 142 new creatives
- Mar 2026: 200 new creatives
- Apr 2026: 268 new creatives
- May 2026: 293 new creatives
- Jun 2026: 182 new creatives
- Jul 2026: 427 new creatives
- Aug 2026: 159 new creatives
- Sep 2026: 365 new creatives
- Oct 2026: 150 new creatives
- Nov 2026: 52 new creatives
Dossier next to its closest brands in Fragrance
The 3 brands closest to Dossier among the 21 Fragrance brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Dossier | 4,445 | 1,341 | 49% | 15 | 102 | Visual Surprise |
 Scentuk | 222 | 12 | 31% | 18 | 11 | Bold Statement |
 MicroPerfumes | 872 | 567 | 44% | 52 | 101 | Bold Statement |
 The Essence Vault | 5,100 | 604 | 34% | 11 | 527 | Bold Statement |
- Compared with Scentuk, Dossier has 4,445 creatives recorded against 222, 49% videos against 31%, 102 new in the last 30 days against 11, and a median recorded running time of 15 days against 18 days.
- Compared with MicroPerfumes, Dossier has 4,445 creatives recorded against 872, 49% videos against 44%, 102 new in the last 30 days against 101, and a median recorded running time of 15 days against 52 days.
- Compared with The Essence Vault, Dossier has 4,445 creatives recorded against 5,100, 49% videos against 34%, 102 new in the last 30 days against 527, and a median recorded running time of 15 days against 11 days.
Ads similar to Dossier's
5 ads from Scentuk, The Essence Vault, Ellis Brooklyn and MicroPerfumes that share their production and their message with one of the Dossier ads shown on this page. Same rule: first recorded 20 days ago or more.
Scentuk
Meta · Image · 213 days recorded
- Shares: Product Photography
- Shares: Single Image
Meta · Image · 207 days recorded
- Shares: Product Photography
- Shares: Single Image
Meta · Image · 213 days recorded
- Shares: Product Photography
- Shares: Single Image
Ellis Brooklyn
Meta · Video · 175 days recorded
- Shares: Studio Shot
- Shares: Product Closeup
- Shares: Hands Only
MicroPerfumes
Meta · Image · 213 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of Dossier's ads
A Brand Full Analysis also reads what Dossier says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Dossier with AdspyShow me Dossier's longest-running video ads and what they open withCompare Dossier's ads with its closest competitorMessaging angles
30 angles read across 4,355 analysed creatives
Shown in the full analysis.
Offers
14 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
271 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Dossier's ads
How many ads has Dossier run?
Adspy has recorded 4,445 ad creatives for Dossier on Meta since Nov 1, 2024. A creative is one image or video, and several ads can use the same one.
Is Dossier running ads right now?
At the last record, on Nov 6, 2026, 1,341 creatives of Dossier were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Dossier use?
Of the creatives recorded for Dossier, 51% images and 49% videos.
How do Dossier's video ads open?
Dossier's most common video openings are "Visual Surprise" (30%), "Bold Statement" (20%) and "Pattern Interrupt" (17%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Dossier's ads run?
The median recorded running time of a Dossier creative is 15 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Dossier's longest-running ad?
The longest-recorded Dossier ad shown here is a video on Meta, first recorded Mar 10, 2025 and seen live for 302 days; it opens with "Bold Statement".
How often does Dossier launch new ads?
Dossier added 102 new creatives in the last 30 days and 661 in the last 90, against an average of 236 a month over the last 12 months.
Which brands advertise like Dossier?
In Fragrance, the brands whose ads are closest to Dossier's are Scentuk, MicroPerfumes and The Essence Vault, among 21 brands of that sector in Adspy's library. Compared with Scentuk, Dossier has 4,445 creatives recorded against 222, 49% videos against 31%, 102 new in the last 30 days against 11, and a median recorded running time of 15 days against 18 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Dossier.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Dossier.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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