Paramount+ ads
Entertainment & MediaMetaUpdated
Adspy has recorded 3,786 ad creatives for Paramount+ on Meta since Jul 9, 2024: 64% images and 36% videos. A creative has a median recorded running time of 34 days. 1,962 were live at the last record, on Nov 7, 2026.
- 3,786
- creatives recorded
- 1,962
- live at the last record
- 34 days
- median recorded running time
- 388
- new in the last 30 days
Paramount+ ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 626 days recorded
LiveFirst recorded
- Opens with: Visual Surprise & Intrigue Building
- Branded Production
- Montage
Meta · Image · 371 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 293 days recorded
LiveFirst recorded
- AI-Generated
- Single Image
Meta · Image · 280 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 277 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 271 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 264 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 260 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 258 days recorded
LiveFirst recorded
- Opens with: Visual Surprise / Pattern Interrupt
- Branded Production
- Montage
Meta · Image · 251 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 243 days recorded
LiveFirst recorded
- Studio Shot
- Split Screen
Meta · Image · 242 days recorded
LiveFirst recorded
- Studio Shot
- Split Screen
Meta · Image · 242 days recorded
LiveFirst recorded
- Studio Shot
- Collage
Meta · Image · 242 days recorded
LiveFirst recorded
- Branded Production
- Collage
Meta · Image · 242 days recorded
LiveFirst recorded
- Studio Shot
- Collage
Meta · Video · 235 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 229 days recorded
LiveFirst recorded
- Opens with: Bold Statement / Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 228 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 222 days recorded
LiveFirst recorded
- Opens with: Bold Statement / Visual Intrigue
- Branded Production
- Montage
Meta · Video · 221 days recorded
LiveFirst recorded
Meta Ad Library recordMeta · Video · 219 days recorded
LiveFirst recorded
- Opens with: Bold Statement & Visual Intrigue
- Branded Production
- Montage
Meta · Video · 219 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 216 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 216 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Montage
Key facts about Paramount+'s ads
- As of Nov 7, 2026, Adspy's library holds 3,786 ad creatives for Paramount+, recorded on Meta since Jul 9, 2024.
- 1,962 of the 3,786 Paramount+ creatives read here (52%) were live at the last record; 1,823 had ended.
- Paramount+'s creatives are 64% images and 36% videos. The median recorded running time is 32 days for its images and 38 days for its videos.
- Paramount+'s most common video openings are "Visual Surprise" (25%), "Pattern Interrupt" (25%) and "Bold Statement" (10%), as a share of its analysed videos.
- 939 Paramount+ creatives (25%) were seen live for 90 days or more, and 52 for under 7 days.
- Paramount+ added 388 new creatives in the last 30 days and 1,042 in the last 90, against an average of 234 a month over the last 12 months.
- The longest-recorded Paramount+ ad shown here is a video on Meta, first recorded Sep 27, 2024 and seen live for 626 days; it opens with "Visual Surprise & Intrigue Building".
- Across the 34 Entertainment & Media brands in Adspy's library, the median brand has a recorded running time of 30 days, 57% videos and 68 new creatives in 30 days. Paramount+ has 34 days, 36% videos and 388.
- In Streaming Services, the brands whose ads are closest to Paramount+'s are Peacock TV, TF1+ and Netflix, among 11 brands of that sector in Adspy's library.
How Paramount+ advertises, in figures
Computed on 3,786 recorded creatives, 3,729 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 2,419 | 64% | 32 |
| Video | 1,367 | 36% | 38 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 52 |
| 7 to 29 days | 1,664 |
| 30 to 89 days | 1,130 |
| 90 days or more | 939 |
Median: 34 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 333 | 25% | 38 |
| Pattern Interrupt | 328 | 25% | 39 |
| Bold Statement | 132 | 10% | 40 |
| Pattern Interrupt / Bold Statement | 48 | 4% | 32 |
| Visual Surprise / Pattern Interrupt | 39 | 3% | 27 |
| Bold Statement / Pattern Interrupt | 31 | 2% | 70 |
| Visual Surprise & Pattern Interrupt | 30 | 2% | 40 |
| Pattern Interrupt / Visual Surprise | 21 | 2% | 32 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Paramount+ launches new creatives
New creatives per month, from Jan 2025 to Nov 2026. The busiest month was Aug 2026, with 470 new creatives. 1,042 were first recorded in the last 90 days.
- Jan 2025: 1 new creatives
- Feb 2025: 1 new creatives
- Mar 2025: 7 new creatives
- Apr 2025: 13 new creatives
- May 2025: 45 new creatives
- Jun 2025: 67 new creatives
- Jul 2025: 144 new creatives
- Aug 2025: 58 new creatives
- Sep 2025: 109 new creatives
- Oct 2025: 341 new creatives
- Nov 2025: 158 new creatives
- Dec 2025: 160 new creatives
- Jan 2026: 110 new creatives
- Feb 2026: 74 new creatives
- Mar 2026: 406 new creatives
- Apr 2026: 212 new creatives
- May 2026: 208 new creatives
- Jun 2026: 127 new creatives
- Jul 2026: 271 new creatives
- Aug 2026: 470 new creatives
- Sep 2026: 252 new creatives
- Oct 2026: 452 new creatives
- Nov 2026: 64 new creatives
Paramount+ next to its closest brands in Streaming Services
The 3 brands closest to Paramount+ among the 11 Streaming Services brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Paramount+ | 3,786 | 1,962 | 36% | 34 | 388 | Visual Surprise |
 Peacock TV | 3,221 | 1,782 | 62% | 45 | 261 | Visual Surprise |
 TF1+ | 1,789 | 335 | 39% | 27 | 143 | Visual Surprise |
 Netflix | 3,640 | 462 | 61% | 18 | 273 | Visual Surprise |
- Compared with Peacock TV, Paramount+ has 3,786 creatives recorded against 3,221, 36% videos against 62%, 388 new in the last 30 days against 261, and a median recorded running time of 34 days against 45 days.
- Compared with TF1+, Paramount+ has 3,786 creatives recorded against 1,789, 36% videos against 39%, 388 new in the last 30 days against 143, and a median recorded running time of 34 days against 27 days.
- Compared with Netflix, Paramount+ has 3,786 creatives recorded against 3,640, 36% videos against 61%, 388 new in the last 30 days against 273, and a median recorded running time of 34 days against 18 days.
Ads similar to Paramount+'s
5 ads from Hulu, Netflix and Peacock TV that share their production and their message with one of the Paramount+ ads shown on this page. Same rule: first recorded 20 days ago or more.
Meta · Video · 212 days recorded
- Shares: Montage
- Shares: Group
Meta · Image · 194 days recorded
- Shares: Single Image
- Shares: Model
Meta · Image · 153 days recorded
- Shares: Single Image
- Shares: Model
Meta · Video · 135 days recorded
Meta Ad Library recordMeta · Image · 239 days recorded
- Shares: Collage
- Shares: Celebrity
The full reading of Paramount+'s ads
A Brand Full Analysis also reads what Paramount+ says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Paramount+ with AdspyShow me Paramount+'s longest-running video ads and what they open withCompare Paramount+'s ads with its closest competitorMessaging angles
30 angles read across 3,729 analysed creatives
Shown in the full analysis.
Offers
8 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
247 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Paramount+'s ads
How many ads has Paramount+ run?
Adspy has recorded 3,786 ad creatives for Paramount+ on Meta since Jul 9, 2024. A creative is one image or video, and several ads can use the same one.
Is Paramount+ running ads right now?
At the last record, on Nov 7, 2026, 1,962 creatives of Paramount+ were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Paramount+ use?
Of the creatives recorded for Paramount+, 64% images and 36% videos.
How do Paramount+'s video ads open?
Paramount+'s most common video openings are "Visual Surprise" (25%), "Pattern Interrupt" (25%) and "Bold Statement" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Paramount+'s ads run?
The median recorded running time of a Paramount+ creative is 34 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Paramount+'s longest-running ad?
The longest-recorded Paramount+ ad shown here is a video on Meta, first recorded Sep 27, 2024 and seen live for 626 days; it opens with "Visual Surprise & Intrigue Building".
How often does Paramount+ launch new ads?
Paramount+ added 388 new creatives in the last 30 days and 1,042 in the last 90, against an average of 234 a month over the last 12 months.
Which brands advertise like Paramount+?
In Streaming Services, the brands whose ads are closest to Paramount+'s are Peacock TV, TF1+ and Netflix, among 11 brands of that sector in Adspy's library. Compared with Peacock TV, Paramount+ has 3,786 creatives recorded against 3,221, 36% videos against 62%, 388 new in the last 30 days against 261, and a median recorded running time of 34 days against 45 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Paramount+.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Paramount+.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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