Netflix ads
Entertainment & MediaMetaUpdated
Adspy has recorded 3,640 ad creatives for Netflix on Meta since May 27, 2024: 61% videos and 39% images. A creative has a median recorded running time of 18 days. 462 were live at the last record, on Nov 6, 2026.
- 3,640
- creatives recorded
- 462
- live at the last record
- 18 days
- median recorded running time
- 273
- new in the last 30 days
Netflix ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 409 days recorded
LiveFirst recorded
- Opens with: Visual Surprise / Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Video · 390 days recorded
LiveFirst recorded
- Opens with: Visual Surprise / Pattern Interrupt
- Animation
- Voiceover B-Roll
Meta · Image · 261 days recorded
EndedFirst recorded
- AI-Generated
- Single Image
Meta · Image · 177 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 161 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 160 days recorded
EndedFirst recorded
- AI-Generated
- Listicle
Meta · Image · 158 days recorded
EndedFirst recorded
- 3D Render
- Single Image
Meta · Image · 153 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 151 days recorded
EndedFirst recorded
- 3D Render
- Single Image
Meta · Image · 150 days recorded
EndedFirst recorded
- Animation
- Single Image
Meta · Image · 149 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Video · 149 days recorded
EndedFirst recorded
- Opens with: Visual Surprise & Character Introduction
- Animation
- Voiceover B-Roll
Meta · Video · 149 days recorded
EndedFirst recorded
- Opens with: Visual Surprise & Character Introduction
- Animation
- Text Overlay on Footage
Meta · Image · 148 days recorded
EndedFirst recorded
- 3D Render
- Single Image
Meta · Image · 148 days recorded
EndedFirst recorded
Meta Ad Library recordMeta · Image · 148 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Video · 148 days recorded
EndedFirst recorded
- Opens with: Visual Surprise / Pattern Interrupt
- Animation
- Text Overlay on Footage
Meta · Video · 148 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Animation
- Text Overlay on Footage
Meta · Video · 148 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 148 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Video · 148 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 147 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 147 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Animation
- Text Overlay on Footage
Meta · Video · 135 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Voiceover B-Roll
Key facts about Netflix's ads
- As of Nov 6, 2026, Adspy's library holds 3,640 ad creatives for Netflix, recorded on Meta since May 27, 2024.
- 462 of the 3,640 Netflix creatives read here (13%) were live at the last record; 3,168 had ended.
- Netflix's creatives are 61% videos and 39% images. The median recorded running time is 16 days for its videos and 25 days for its images.
- Netflix's most common video openings are "Visual Surprise" (17%), "Pattern Interrupt" (17%) and "Bold Statement" (10%), as a share of its analysed videos.
- 138 Netflix creatives (4%) were seen live for 90 days or more, and 178 for under 7 days.
- Netflix added 273 new creatives in the last 30 days and 776 in the last 90, against an average of 194 a month over the last 12 months.
- The longest-recorded Netflix ad shown here is a video on Meta, first recorded May 20, 2025 and seen live for 409 days; it opens with "Visual Surprise / Pattern Interrupt".
- Across the 34 Entertainment & Media brands in Adspy's library, the median brand has a recorded running time of 30 days, 57% videos and 68 new creatives in 30 days. Netflix has 18 days, 61% videos and 273.
- In Streaming Services, the brands whose ads are closest to Netflix's are Peacock TV, Prime Video and Pluto TV, among 11 brands of that sector in Adspy's library.
How Netflix advertises, in figures
Computed on 3,640 recorded creatives, 3,563 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 2,227 | 61% | 16 |
| Image | 1,413 | 39% | 25 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 178 |
| 7 to 29 days | 2,375 |
| 30 to 89 days | 939 |
| 90 days or more | 138 |
Median: 18 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 380 | 17% | 16 |
| Pattern Interrupt | 362 | 17% | 16 |
| Bold Statement | 215 | 10% | 16 |
| Pattern Interrupt / Bold Statement | 135 | 6% | 15 |
| Visual Surprise / Pattern Interrupt | 106 | 5% | 19 |
| Bold Statement / Pattern Interrupt | 83 | 4% | 17 |
| Question | 48 | 2% | 16 |
| Pattern Interrupt / Visual Surprise | 42 | 2% | 16 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Netflix launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 370 new creatives. 776 were first recorded in the last 90 days.
- Dec 2024: 109 new creatives
- Jan 2025: 30 new creatives
- Feb 2025: 69 new creatives
- Mar 2025: 82 new creatives
- Apr 2025: 53 new creatives
- May 2025: 29 new creatives
- Jun 2025: 83 new creatives
- Jul 2025: 94 new creatives
- Aug 2025: 112 new creatives
- Sep 2025: 166 new creatives
- Oct 2025: 114 new creatives
- Nov 2025: 158 new creatives
- Dec 2025: 194 new creatives
- Jan 2026: 142 new creatives
- Feb 2026: 100 new creatives
- Mar 2026: 116 new creatives
- Apr 2026: 254 new creatives
- May 2026: 237 new creatives
- Jun 2026: 204 new creatives
- Jul 2026: 205 new creatives
- Aug 2026: 253 new creatives
- Sep 2026: 229 new creatives
- Oct 2026: 370 new creatives
- Nov 2026: 23 new creatives
Netflix next to its closest brands in Streaming Services
The 3 brands closest to Netflix among the 11 Streaming Services brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Netflix | 3,640 | 462 | 61% | 18 | 273 | Visual Surprise |
 Peacock TV | 3,221 | 1,782 | 62% | 45 | 261 | Visual Surprise |
 Prime Video | 2,184 | 551 | 71% | 5 | 137 | Pattern Interrupt |
 Pluto TV | 491 | 95 | 88% | 30 | 30 | Pattern Interrupt |
- Compared with Peacock TV, Netflix has 3,640 creatives recorded against 3,221, 61% videos against 62%, 273 new in the last 30 days against 261, and a median recorded running time of 18 days against 45 days.
- Compared with Prime Video, Netflix has 3,640 creatives recorded against 2,184, 61% videos against 71%, 273 new in the last 30 days against 137, and a median recorded running time of 18 days against 5 days.
- Compared with Pluto TV, Netflix has 3,640 creatives recorded against 491, 61% videos against 88%, 273 new in the last 30 days against 30, and a median recorded running time of 18 days against 30 days.
Ads similar to Netflix's
5 ads from Peacock TV, Prime Video, Comcast and Hulu that share their production and their message with one of the Netflix ads shown on this page. Same rule: first recorded 20 days ago or more.
Meta · Video · 255 days recorded
- Shares: Voiceover B-Roll
- Shares: Real Customer
Meta · Image · 224 days recorded
- Shares: Single Image
- Shares: Model
Prime Video
Meta · Video · 551 days recorded
- Shares: Text Overlay on Footage
- Shares: Real Customer
Comcast
Meta · Image · 359 days recorded
- Shares: Single Image
Meta · Video · 256 days recorded
- Shares: Montage
The full reading of Netflix's ads
A Brand Full Analysis also reads what Netflix says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Netflix with AdspyShow me Netflix's longest-running video ads and what they open withCompare Netflix's ads with its closest competitorMessaging angles
33 angles read across 3,563 analysed creatives
Shown in the full analysis.
Offers
8 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
275 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Netflix's ads
How many ads has Netflix run?
Adspy has recorded 3,640 ad creatives for Netflix on Meta since May 27, 2024. A creative is one image or video, and several ads can use the same one.
Is Netflix running ads right now?
At the last record, on Nov 6, 2026, 462 creatives of Netflix were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Netflix use?
Of the creatives recorded for Netflix, 61% videos and 39% images.
How do Netflix's video ads open?
Netflix's most common video openings are "Visual Surprise" (17%), "Pattern Interrupt" (17%) and "Bold Statement" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Netflix's ads run?
The median recorded running time of a Netflix creative is 18 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Netflix's longest-running ad?
The longest-recorded Netflix ad shown here is a video on Meta, first recorded May 20, 2025 and seen live for 409 days; it opens with "Visual Surprise / Pattern Interrupt".
How often does Netflix launch new ads?
Netflix added 273 new creatives in the last 30 days and 776 in the last 90, against an average of 194 a month over the last 12 months.
Which brands advertise like Netflix?
In Streaming Services, the brands whose ads are closest to Netflix's are Peacock TV, Prime Video and Pluto TV, among 11 brands of that sector in Adspy's library. Compared with Peacock TV, Netflix has 3,640 creatives recorded against 3,221, 61% videos against 62%, 273 new in the last 30 days against 261, and a median recorded running time of 18 days against 45 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Netflix.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Netflix.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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