MINI ads
AutomotiveMetaPublished Updated Data as of
Adspy has recorded 1,825 ad creatives for MINI on Meta since Sep 21, 2018: 87% images and 13% videos. A creative has a median recorded running time of 55 days. 289 were first recorded in the last 90 days, the newest on Nov 9, 2026.
- 1,825
- creatives recorded
- 55 days
- median recorded running time
- 82
- new in the 30 days to Nov 11, 2026
- 289
- new in the 90 days to Nov 11, 2026
MINI ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 494 days recorded
First recorded
- Opens with: Pattern Interrupt
- Branded Production
- POV
Meta · Video · 441 days recorded
First recorded
- Opens with: Question + Relatable Scenario
- Branded Production
- Text Overlay on Footage
Meta · Video · 412 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- POV
Meta · Video · 382 days recorded
First recorded
- Opens with: Bold Statement
- Lifestyle Photography
- Text Overlay on Footage
Meta · Image · 335 days recorded
First recorded
- Branded Production
- Single Image
Meta · Image · 325 days recorded
First recorded
- Branded Production
- Single Image
Meta · Image · 325 days recorded
First recorded
- Branded Production
- Single Image
Meta · Video · 287 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- Talking in Car
Meta · Video · 287 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- POV
Meta · Video · 281 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- Talking in Car
Meta · Image · 274 days recorded
First recorded
- 3D Render
- Single Image
Meta · Image · 272 days recorded
First recorded
- Branded Production
- Single Image
Meta · Image · 270 days recorded
First recorded
- Branded Production
- Single Image
Meta · Image · 267 days recorded
First recorded
- Branded Production
- Single Image
Meta · Image · 266 days recorded
First recorded
- 3D Render
- Single Image
Meta · Image · 265 days recorded
First recorded
- Branded Production
- Single Image
Meta · Image · 265 days recorded
First recorded
- Branded Production
- Single Image
Meta · Image · 265 days recorded
First recorded
- Branded Production
- Single Image
Meta · Image · 264 days recorded
First recorded
- Branded Production
- Single Image
Meta · Video · 256 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- POV
Meta · Video · 253 days recorded
First recorded
- Opens with: Question
- Branded Production
- Text Overlay on Footage
Meta · Video · 241 days recorded
First recorded
- Opens with: Visual Surprise
- 3D Render
- Single Image
Meta · Video · 216 days recorded
First recorded
- Opens with: Visual Showcase
- 3D Render
- Product Photography
Meta · Video · 194 days recorded
First recorded
- Opens with: Visual Surprise
- 3D Render
- Text Overlay on Footage
Key facts about MINI's ads
- As of Nov 9, 2026, Adspy's library holds 1,825 ad creatives for MINI, recorded on Meta since Sep 21, 2018.
- MINI's creatives are 87% images and 13% videos. The median recorded running time is 56 days for its images and 29 days for its videos.
- MINI's most common video openings are "Visual Surprise" (65%), "Pattern Interrupt" (10%) and "Visual Intrigue" (5%), as a share of its analysed videos.
- 507 MINI creatives (28%) were recorded running for 90 days or more, and 56 for under 7 days.
- MINI added 82 new creatives in the last 30 days and 289 in the last 90, against an average of 80 a month over the last 12 months.
- The longest-recorded MINI ad shown here is a video on Meta, first recorded Jul 17, 2024 and recorded running for 494 days; it opens with "Pattern Interrupt".
- Across the 46 Automotive brands in Adspy's library, the median brand has a recorded running time of 33 days, 25% videos and 40 new creatives in 30 days. MINI has 55 days, 13% videos and 82.
- In Car Manufacturers, the brands whose ads are closest to MINI's are Kia France, \u0160koda and Mazda France, among 19 brands of that sector in Adspy's library.
How MINI advertises, in figures
Computed on 1,825 recorded creatives, 1,808 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 1,592 | 87% | 56 |
| Video | 233 | 13% | 29 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 56 |
| 7 to 29 days | 527 |
| 30 to 89 days | 735 |
| 90 days or more | 507 |
Median: 55 days. Days a creative was recorded running in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 148 | 65% | 30 |
| Pattern Interrupt | 23 | 10% | 17 |
| Visual Intrigue | 11 | 5% | 27 |
| Bold Statement | 10 | 4% | 18 |
| Visual Surprise / Pattern Interrupt | 5 | 2% | 63 |
| Visual Surprise & Pattern Interrupt | 3 | 1% | 34 |
| Question | 2 | under 1% | 135 |
| Visual Intrigue + Bold Statement | 2 | under 1% | 107 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When MINI launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jan 2026, with 138 new creatives. 289 were first recorded in the last 90 days.
- Dec 2024: 35 new creatives
- Jan 2025: 13 new creatives
- Feb 2025: 0 new creatives
- Mar 2025: 21 new creatives
- Apr 2025: 78 new creatives
- May 2025: 50 new creatives
- Jun 2025: 132 new creatives
- Jul 2025: 63 new creatives
- Aug 2025: 21 new creatives
- Sep 2025: 14 new creatives
- Oct 2025: 29 new creatives
- Nov 2025: 44 new creatives
- Dec 2025: 81 new creatives
- Jan 2026: 138 new creatives
- Feb 2026: 32 new creatives
- Mar 2026: 108 new creatives
- Apr 2026: 37 new creatives
- May 2026: 91 new creatives
- Jun 2026: 71 new creatives
- Jul 2026: 69 new creatives
- Aug 2026: 137 new creatives
- Sep 2026: 55 new creatives
- Oct 2026: 128 new creatives
- Nov 2026: 14 new creatives
MINI next to its closest brands in Car Manufacturers
The 3 brands closest to MINI among the 19 Car Manufacturers brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
|---|---|---|---|---|---|---|
| MINI | 1,825 | 13% | 55 | 82 | 289 | Visual Surprise |
 Kia France | 928 | 14% | 29 | 91 | 261 | Visual Surprise |
 \u0160koda | 1,093 | 16% | 5 | 54 | 159 | Visual Surprise |
 Mazda France | 571 | 20% | 34 | 20 | 162 | Visual Surprise |
- Compared with Kia France, MINI has 1,825 creatives recorded against 928, 13% videos against 14%, 82 new in the last 30 days against 91, and a median recorded running time of 55 days against 29 days.
- Compared with \u0160koda, MINI has 1,825 creatives recorded against 1,093, 13% videos against 16%, 82 new in the last 30 days against 54, and a median recorded running time of 55 days against 5 days.
- Compared with Mazda France, MINI has 1,825 creatives recorded against 571, 13% videos against 20%, 82 new in the last 30 days against 20, and a median recorded running time of 55 days against 34 days.
Ads similar to MINI's
5 ads from Mazda France, \u0160koda, Audi France and Citroën that share their production and their message with one of the MINI ads shown on this page. Same rule: first recorded 20 days ago or more.
Meta · Video · 89 days recorded
- Shares: POV
- Shares: Model
Meta · Video · 80 days recorded
- Shares: POV
- Shares: Model
Meta · Image · 210 days recorded
- Shares: Single Image
Meta · Image · 248 days recorded
- Shares: Single Image
Meta · Video · 80 days recorded
- Shares: POV
- Shares: Model
The full reading of MINI's ads
A Brand Full Analysis also reads what MINI says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of MINI with AdspyShow me MINI's longest-running video ads and what they open withCompare MINI's ads with its closest competitorMessaging angles
25 angles read across 1,808 analysed creatives
Shown in the full analysis.
Offers
7 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
199 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about MINI's ads
How many ads has MINI run?
Adspy has recorded 1,825 ad creatives for MINI on Meta since Sep 21, 2018. A creative is one image or video, and several ads can use the same one.
How recent are MINI's ads?
The newest MINI creative in Adspy's library was first recorded on Nov 9, 2026. 82 creatives were first recorded in the last 30 days and 289 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does MINI use?
Of the creatives recorded for MINI, 87% images and 13% videos.
How do MINI's video ads open?
MINI's most common video openings are "Visual Surprise" (65%), "Pattern Interrupt" (10%) and "Visual Intrigue" (5%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do MINI's ads run?
The median recorded running time of a MINI creative is 55 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is MINI's longest-running ad?
The longest-recorded MINI ad shown here is a video on Meta, first recorded Jul 17, 2024 and recorded running for 494 days; it opens with "Pattern Interrupt".
How often does MINI launch new ads?
MINI added 82 new creatives in the last 30 days and 289 in the last 90, against an average of 80 a month over the last 12 months.
Which brands advertise like MINI?
In Car Manufacturers, the brands whose ads are closest to MINI's are Kia France, \u0160koda and Mazda France, among 19 brands of that sector in Adspy's library. Compared with Kia France, MINI has 1,825 creatives recorded against 928, 13% videos against 14%, 82 new in the last 30 days against 91, and a median recorded running time of 55 days against 29 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with MINI.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with MINI.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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