Lancôme ads
Beauty & Personal CareMetaUpdated
Adspy has recorded 3,629 ad creatives for Lancôme on Meta since Mar 9, 2023: 51% videos and 49% images. A creative has a median recorded running time of 26 days. 1,693 were live at the last record, on Nov 7, 2026.
- 3,629
- creatives recorded
- 1,693
- live at the last record
- 26 days
- median recorded running time
- 338
- new in the last 30 days
Lancôme ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 753 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 639 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 512 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 399 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 396 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 393 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 376 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 358 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 344 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 342 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 339 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 327 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Video · 234 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Single Image
Meta · Video · 221 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Product Closeup
Meta · Video · 217 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 209 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 203 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Product Closeup
Meta · Video · 201 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 195 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Closeup
Meta · Video · 187 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Talking Head
Meta · Video · 187 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Talking Head
Meta · Video · 187 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Talking Head
Meta · Video · 187 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 185 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt / Bold Statement
- Branded Production
- Talking Head
Key facts about Lancôme's ads
- As of Nov 7, 2026, Adspy's library holds 3,629 ad creatives for Lancôme, recorded on Meta since Mar 9, 2023.
- 1,693 of the 3,629 Lancôme creatives read here (47%) were live at the last record; 1,936 had ended.
- Lancôme's creatives are 51% videos and 49% images. The median recorded running time is 23 days for its videos and 33 days for its images.
- Lancôme's most common video openings are "Visual Surprise" (51%), "Pattern Interrupt" (11%) and "Bold Statement" (10%), as a share of its analysed videos.
- 796 Lancôme creatives (22%) were seen live for 90 days or more, and 227 for under 7 days.
- Lancôme added 338 new creatives in the last 30 days and 941 in the last 90, against an average of 218 a month over the last 12 months.
- The longest-recorded Lancôme ad shown here is an image on Meta, first recorded Jun 17, 2024 and seen live for 753 days.
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Lancôme has 26 days, 51% videos and 338.
- In Makeup & Cosmetics, the brands whose ads are closest to Lancôme's are Estee Lauder, Charlotte Tilbury and Hourglass Cosmetics, among 46 brands of that sector in Adspy's library.
How Lancôme advertises, in figures
Computed on 3,629 recorded creatives, 3,549 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 1,835 | 51% | 23 |
| Image | 1,794 | 49% | 33 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 227 |
| 7 to 29 days | 1,667 |
| 30 to 89 days | 939 |
| 90 days or more | 796 |
Median: 26 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 895 | 51% | 24 |
| Pattern Interrupt | 200 | 11% | 22 |
| Bold Statement | 178 | 10% | 19 |
| UGC-style Opening | 54 | 3% | 28 |
| Pain Point Agitation | 32 | 2% | 23 |
| Question | 25 | 1% | 15 |
| Visual Intrigue | 21 | 1% | 18 |
| Visual Surprise / Pattern Interrupt | 16 | under 1% | 19 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Lancôme launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Oct 2026, with 378 new creatives. 941 were first recorded in the last 90 days.
- Dec 2024: 59 new creatives
- Jan 2025: 26 new creatives
- Feb 2025: 51 new creatives
- Mar 2025: 14 new creatives
- Apr 2025: 67 new creatives
- May 2025: 25 new creatives
- Jun 2025: 23 new creatives
- Jul 2025: 58 new creatives
- Aug 2025: 55 new creatives
- Sep 2025: 82 new creatives
- Oct 2025: 173 new creatives
- Nov 2025: 227 new creatives
- Dec 2025: 88 new creatives
- Jan 2026: 54 new creatives
- Feb 2026: 133 new creatives
- Mar 2026: 149 new creatives
- Apr 2026: 211 new creatives
- May 2026: 328 new creatives
- Jun 2026: 299 new creatives
- Jul 2026: 296 new creatives
- Aug 2026: 272 new creatives
- Sep 2026: 303 new creatives
- Oct 2026: 378 new creatives
- Nov 2026: 102 new creatives
Lancôme next to its closest brands in Makeup & Cosmetics
The 3 brands closest to Lancôme among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Lancôme | 3,629 | 1,693 | 51% | 26 | 338 | Visual Surprise |
 Estee Lauder | 1,019 | 124 | 67% | 21 | 110 | Visual Surprise |
 Charlotte Tilbury | 4,469 | 2,021 | 32% | 24 | 322 | Visual Surprise |
 Hourglass Cosmetics | 1,057 | 571 | 44% | 41 | 63 | Visual Surprise |
- Compared with Estee Lauder, Lancôme has 3,629 creatives recorded against 1,019, 51% videos against 67%, 338 new in the last 30 days against 110, and a median recorded running time of 26 days against 21 days.
- Compared with Charlotte Tilbury, Lancôme has 3,629 creatives recorded against 4,469, 51% videos against 32%, 338 new in the last 30 days against 322, and a median recorded running time of 26 days against 24 days.
- Compared with Hourglass Cosmetics, Lancôme has 3,629 creatives recorded against 1,057, 51% videos against 44%, 338 new in the last 30 days against 63, and a median recorded running time of 26 days against 41 days.
Ads similar to Lancôme's
5 ads from Charlotte Tilbury, Estee Lauder and Hourglass Cosmetics that share their production and their message with one of the Lancôme ads shown on this page. Same rule: first recorded 20 days ago or more.
Meta · Image · 208 days recorded
- Shares: Product Photography
- Shares: Single Image
Meta · Image · 266 days recorded
- Shares: Product Photography
- Shares: Single Image
Estee Lauder
Meta · Image · 129 days recorded
- Shares: Product Photography
- Shares: Single Image
Estee Lauder
Meta · Image · 228 days recorded
- Shares: Product Photography
- Shares: Single Image
Hourglass Cosmetics
Meta · Image · 315 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of Lancôme's ads
A Brand Full Analysis also reads what Lancôme says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Lancôme with AdspyShow me Lancôme's longest-running video ads and what they open withCompare Lancôme's ads with its closest competitorMessaging angles
28 angles read across 3,549 analysed creatives
Shown in the full analysis.
Offers
14 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
262 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Lancôme's ads
How many ads has Lancôme run?
Adspy has recorded 3,629 ad creatives for Lancôme on Meta since Mar 9, 2023. A creative is one image or video, and several ads can use the same one.
Is Lancôme running ads right now?
At the last record, on Nov 7, 2026, 1,693 creatives of Lancôme were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Lancôme use?
Of the creatives recorded for Lancôme, 51% videos and 49% images.
How do Lancôme's video ads open?
Lancôme's most common video openings are "Visual Surprise" (51%), "Pattern Interrupt" (11%) and "Bold Statement" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Lancôme's ads run?
The median recorded running time of a Lancôme creative is 26 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Lancôme's longest-running ad?
The longest-recorded Lancôme ad shown here is an image on Meta, first recorded Jun 17, 2024 and seen live for 753 days.
How often does Lancôme launch new ads?
Lancôme added 338 new creatives in the last 30 days and 941 in the last 90, against an average of 218 a month over the last 12 months.
Which brands advertise like Lancôme?
In Makeup & Cosmetics, the brands whose ads are closest to Lancôme's are Estee Lauder, Charlotte Tilbury and Hourglass Cosmetics, among 46 brands of that sector in Adspy's library. Compared with Estee Lauder, Lancôme has 3,629 creatives recorded against 1,019, 51% videos against 67%, 338 new in the last 30 days against 110, and a median recorded running time of 26 days against 21 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Lancôme.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Lancôme.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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