Charlotte Tilbury ads
Beauty & Personal CareMetaUpdated
Adspy has recorded 4,469 ad creatives for Charlotte Tilbury on Meta since Apr 16, 2024: 68% images and 32% videos. A creative has a median recorded running time of 24 days. 2,021 were live at the last record, on Nov 7, 2026.
- 4,469
- creatives recorded
- 2,021
- live at the last record
- 24 days
- median recorded running time
- 322
- new in the last 30 days
Charlotte Tilbury ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 588 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 530 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 398 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Video · 316 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Lo-Fi
- Unboxing
Meta · Image · 304 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Video · 289 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Lo-Fi
- Talking Head
Meta · Video · 285 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- UGC
- Talking Head
Meta · Video · 272 days recorded
EndedFirst recorded
- Opens with: Visual Showcase / Product Recognition
- Branded Production
- Product Closeup
Meta · Image · 266 days recorded
EndedFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 266 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 262 days recorded
EndedFirst recorded
- Opens with: Visual Surprise / Product Demonstration
- Branded Production
- Text Overlay on Footage
Meta · Video · 243 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt, Relatable Statement
- Branded Production
- Talking Head
Meta · Image · 238 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Video · 234 days recorded
LiveFirst recorded
- Opens with: Question + Visual Demonstration
- Branded Production
- Tutorial
Meta · Video · 222 days recorded
LiveFirst recorded
- Opens with: Direct Product Demonstration + Bold Statement (Time Claim)
- Branded Production
- Talking Head
Meta · Video · 217 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 209 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt + Bold Statement
- Lo-Fi
- Talking Head
Meta · Image · 208 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 207 days recorded
LiveFirst recorded
- Opens with: Relatable Pain Point / Bold Statement
- Branded Production
- Talking Head
Meta · Image · 203 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 198 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 195 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt / Bold Statement
- Screen Recording
- Talking Head
Meta · Image · 179 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 179 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Key facts about Charlotte Tilbury's ads
- As of Nov 7, 2026, Adspy's library holds 4,469 ad creatives for Charlotte Tilbury, recorded on Meta since Apr 16, 2024.
- 2,021 of the 4,469 Charlotte Tilbury creatives read here (45%) were live at the last record; 2,443 had ended.
- Charlotte Tilbury's creatives are 68% images and 32% videos. The median recorded running time is 20 days for its images and 31 days for its videos.
- Charlotte Tilbury's most common video openings are "Visual Surprise" (42%), "Pattern Interrupt" (15%) and "Bold Statement" (11%), as a share of its analysed videos.
- 1,013 Charlotte Tilbury creatives (23%) were seen live for 90 days or more, and 771 for under 7 days.
- Charlotte Tilbury added 322 new creatives in the last 30 days and 1,093 in the last 90, against an average of 251 a month over the last 12 months.
- The longest-recorded Charlotte Tilbury ad shown here is an image on Meta, first recorded Oct 7, 2024 and seen live for 588 days.
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. Charlotte Tilbury has 24 days, 32% videos and 322.
- In Makeup & Cosmetics, the brands whose ads are closest to Charlotte Tilbury's are fentybeauty, Kylie Cosmetics and Danessa Myricks Beauty, among 46 brands of that sector in Adspy's library.
How Charlotte Tilbury advertises, in figures
Computed on 4,469 recorded creatives, 4,345 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 3,053 | 68% | 20 |
| Video | 1,416 | 32% | 31 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 771 |
| 7 to 29 days | 1,694 |
| 30 to 89 days | 986 |
| 90 days or more | 1,013 |
Median: 24 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 579 | 42% | 28 |
| Pattern Interrupt | 206 | 15% | 30 |
| Bold Statement | 146 | 11% | 48 |
| UGC-style Opening | 47 | 3% | 52 |
| Pain Point Agitation | 39 | 3% | 75 |
| Question | 32 | 2% | 29 |
| Pattern Interrupt / Bold Statement | 19 | 1% | 74 |
| Bold Statement / Pattern Interrupt | 15 | 1% | 74 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Charlotte Tilbury launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jun 2026, with 480 new creatives. 1,093 were first recorded in the last 90 days.
- Dec 2024: 1 new creatives
- Jan 2025: 8 new creatives
- Feb 2025: 14 new creatives
- Mar 2025: 5 new creatives
- Apr 2025: 22 new creatives
- May 2025: 43 new creatives
- Jun 2025: 11 new creatives
- Jul 2025: 365 new creatives
- Aug 2025: 178 new creatives
- Sep 2025: 210 new creatives
- Oct 2025: 231 new creatives
- Nov 2025: 357 new creatives
- Dec 2025: 270 new creatives
- Jan 2026: 71 new creatives
- Feb 2026: 40 new creatives
- Mar 2026: 139 new creatives
- Apr 2026: 206 new creatives
- May 2026: 226 new creatives
- Jun 2026: 480 new creatives
- Jul 2026: 420 new creatives
- Aug 2026: 347 new creatives
- Sep 2026: 416 new creatives
- Oct 2026: 286 new creatives
- Nov 2026: 115 new creatives
Charlotte Tilbury next to its closest brands in Makeup & Cosmetics
The 3 brands closest to Charlotte Tilbury among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Charlotte Tilbury | 4,469 | 2,021 | 32% | 24 | 322 | Visual Surprise |
 fentybeauty | 1,005 | 300 | 40% | 7 | 17 | Visual Surprise |
 Kylie Cosmetics | 681 | 145 | 33% | 16 | 23 | Visual Surprise |
 Danessa Myricks Beauty | 218 | 55 | 33% | 21 | 24 | Visual Surprise |
- Compared with fentybeauty, Charlotte Tilbury has 4,469 creatives recorded against 1,005, 32% videos against 40%, 322 new in the last 30 days against 17, and a median recorded running time of 24 days against 7 days.
- Compared with Kylie Cosmetics, Charlotte Tilbury has 4,469 creatives recorded against 681, 32% videos against 33%, 322 new in the last 30 days against 23, and a median recorded running time of 24 days against 16 days.
- Compared with Danessa Myricks Beauty, Charlotte Tilbury has 4,469 creatives recorded against 218, 32% videos against 33%, 322 new in the last 30 days against 24, and a median recorded running time of 24 days against 21 days.
Ads similar to Charlotte Tilbury's
5 ads from ColourPop, M·A·C Cosmetics, Danessa Myricks Beauty and Kylie Cosmetics that share their production and their message with one of the Charlotte Tilbury ads shown on this page. Same rule: first recorded 20 days ago or more.
ColourPop
Meta · Image · 316 days recorded
- Shares: Product Photography
- Shares: Single Image
M·A·C Cosmetics
Meta · Image · 111 days recorded
- Shares: Product Photography
- Shares: Single Image
- Shares: Model
Danessa Myricks Beauty
Meta · Image · 76 days recorded
- Shares: Product Photography
- Shares: Single Image
Danessa Myricks Beauty
Meta · Image · 76 days recorded
- Shares: Studio Shot
- Shares: Single Image
- Shares: Model
Kylie Cosmetics
Meta · Image · 310 days recorded
- Shares: Product Photography
- Shares: Single Image
- Shares: Model
The full reading of Charlotte Tilbury's ads
A Brand Full Analysis also reads what Charlotte Tilbury says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Charlotte Tilbury with AdspyShow me Charlotte Tilbury's longest-running video ads and what they open withCompare Charlotte Tilbury's ads with its closest competitorMessaging angles
22 angles read across 4,345 analysed creatives
Shown in the full analysis.
Offers
15 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
240 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Charlotte Tilbury's ads
How many ads has Charlotte Tilbury run?
Adspy has recorded 4,469 ad creatives for Charlotte Tilbury on Meta since Apr 16, 2024. A creative is one image or video, and several ads can use the same one.
Is Charlotte Tilbury running ads right now?
At the last record, on Nov 7, 2026, 2,021 creatives of Charlotte Tilbury were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Charlotte Tilbury use?
Of the creatives recorded for Charlotte Tilbury, 68% images and 32% videos.
How do Charlotte Tilbury's video ads open?
Charlotte Tilbury's most common video openings are "Visual Surprise" (42%), "Pattern Interrupt" (15%) and "Bold Statement" (11%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Charlotte Tilbury's ads run?
The median recorded running time of a Charlotte Tilbury creative is 24 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Charlotte Tilbury's longest-running ad?
The longest-recorded Charlotte Tilbury ad shown here is an image on Meta, first recorded Oct 7, 2024 and seen live for 588 days.
How often does Charlotte Tilbury launch new ads?
Charlotte Tilbury added 322 new creatives in the last 30 days and 1,093 in the last 90, against an average of 251 a month over the last 12 months.
Which brands advertise like Charlotte Tilbury?
In Makeup & Cosmetics, the brands whose ads are closest to Charlotte Tilbury's are fentybeauty, Kylie Cosmetics and Danessa Myricks Beauty, among 46 brands of that sector in Adspy's library. Compared with fentybeauty, Charlotte Tilbury has 4,469 creatives recorded against 1,005, 32% videos against 40%, 322 new in the last 30 days against 17, and a median recorded running time of 24 days against 7 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Charlotte Tilbury.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Charlotte Tilbury.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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