Kroger ads
Food & BeverageMetaUpdated
Adspy has recorded 3,712 ad creatives for Kroger on Meta since Oct 3, 2024: 61% images and 39% videos. A creative has a median recorded running time of 50 days. 1,887 were live at the last record, on Nov 6, 2026.
- 3,712
- creatives recorded
- 1,887
- live at the last record
- 50 days
- median recorded running time
- 223
- new in the last 30 days
Kroger ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 430 days recorded
LiveFirst recorded
- UGC Mashup
- Split Screen
Meta · Video · 425 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Branded Production
- Split Screen
Meta · Image · 425 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 398 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Lo-Fi
- Text Overlay on Footage
Meta · Image · 396 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 388 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- UGC
- POV
Meta · Video · 387 days recorded
LiveFirst recorded
- Branded Production
- Flat Lay
Meta · Video · 359 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Lo-Fi
- Text Overlay on Footage
Meta · Video · 355 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- UGC Mashup
- Text Overlay on Footage
Meta · Video · 346 days recorded
LiveFirst recorded
- Opens with: UGC-style Opening
- Lo-Fi
- Text Overlay on Footage
Meta · Image · 345 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Video · 323 days recorded
LiveFirst recorded
- Opens with: Bold Statement/Question
- UGC
- Talking Head
Meta · Video · 318 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- UGC
- Listicle
Meta · Image · 307 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 304 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Lo-Fi
- Voiceover B-Roll
Meta · Video · 300 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- UGC Mashup
- Text Overlay on Footage
Meta · Video · 300 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- UGC Mashup
- Text Overlay on Footage
Meta · Image · 299 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 296 days recorded
LiveFirst recorded
- Lo-Fi
- Text Overlay on Footage
Meta · Image · 291 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 288 days recorded
LiveFirst recorded
- Branded Production
- Collage
Meta · Image · 274 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 270 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 269 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Key facts about Kroger's ads
- As of Nov 6, 2026, Adspy's library holds 3,712 ad creatives for Kroger, recorded on Meta since Oct 3, 2024.
- 1,887 of the 3,712 Kroger creatives read here (51%) were live at the last record; 1,825 had ended.
- Kroger's creatives are 61% images and 39% videos. The median recorded running time is 46 days for its images and 58 days for its videos.
- Kroger's most common video openings are "Pattern Interrupt" (24%), "Visual Surprise" (18%) and "Bold Statement" (17%), as a share of its analysed videos.
- 1,200 Kroger creatives (32%) were seen live for 90 days or more, and 70 for under 7 days.
- Kroger added 223 new creatives in the last 30 days and 734 in the last 90, against an average of 215 a month over the last 12 months.
- The longest-recorded Kroger ad shown here is an image on Meta, first recorded Jun 13, 2025 and seen live for 430 days.
- Across the 109 Food & Beverage brands in Adspy's library, the median brand has a recorded running time of 28 days, 47% videos and 26 new creatives in 30 days. Kroger has 50 days, 39% videos and 223.
- In Meal Kits, the brands whose ads are closest to Kroger's are Gousto, HelloFresh and Mindful Chef, among 9 brands of that sector in Adspy's library.
How Kroger advertises, in figures
Computed on 3,712 recorded creatives, 3,590 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 2,280 | 61% | 46 |
| Video | 1,432 | 39% | 58 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 70 |
| 7 to 29 days | 204 |
| 30 to 89 days | 2,238 |
| 90 days or more | 1,200 |
Median: 50 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Pattern Interrupt | 328 | 24% | 53 |
| Visual Surprise | 241 | 18% | 46 |
| Bold Statement | 226 | 17% | 72 |
| UGC-style Opening | 129 | 10% | 43 |
| Pain Point Agitation | 51 | 4% | 58 |
| Visual Surprise / Pattern Interrupt | 25 | 2% | 42 |
| Bold Statement / Pattern Interrupt | 23 | 2% | 93 |
| Question | 16 | 1% | 48 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Kroger launches new creatives
New creatives per month, from Feb 2025 to Nov 2026. The busiest month was Sep 2026, with 294 new creatives. 734 were first recorded in the last 90 days.
- Feb 2025: 1 new creatives
- Mar 2025: 7 new creatives
- Apr 2025: 11 new creatives
- May 2025: 61 new creatives
- Jun 2025: 131 new creatives
- Jul 2025: 153 new creatives
- Aug 2025: 152 new creatives
- Sep 2025: 238 new creatives
- Oct 2025: 160 new creatives
- Nov 2025: 211 new creatives
- Dec 2025: 161 new creatives
- Jan 2026: 220 new creatives
- Feb 2026: 216 new creatives
- Mar 2026: 121 new creatives
- Apr 2026: 274 new creatives
- May 2026: 256 new creatives
- Jun 2026: 155 new creatives
- Jul 2026: 273 new creatives
- Aug 2026: 270 new creatives
- Sep 2026: 294 new creatives
- Oct 2026: 265 new creatives
- Nov 2026: 73 new creatives
Kroger next to its closest brands in Meal Kits
The 3 brands closest to Kroger among the 9 Meal Kits brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Kroger | 3,712 | 1,887 | 39% | 50 | 223 | Pattern Interrupt |
 Gousto | 2,032 | 429 | 45% | 26 | 82 | Pattern Interrupt |
 HelloFresh | 6,691 | 939 | 70% | 28 | 574 | Pattern Interrupt |
 Mindful Chef | 1,734 | 144 | 48% | 14 | 78 | Pattern Interrupt |
- Compared with Gousto, Kroger has 3,712 creatives recorded against 2,032, 39% videos against 45%, 223 new in the last 30 days against 82, and a median recorded running time of 50 days against 26 days.
- Compared with HelloFresh, Kroger has 3,712 creatives recorded against 6,691, 39% videos against 70%, 223 new in the last 30 days against 574, and a median recorded running time of 50 days against 28 days.
- Compared with Mindful Chef, Kroger has 3,712 creatives recorded against 1,734, 39% videos against 48%, 223 new in the last 30 days against 78, and a median recorded running time of 50 days against 14 days.
Ads similar to Kroger's
5 ads from Mindful Chef, Gousto and HelloFresh that share their production and their message with one of the Kroger ads shown on this page. Same rule: first recorded 20 days ago or more.
Mindful Chef
Meta · Video · 231 days recorded
- Shares: UGC Mashup
- Shares: Text Overlay on Footage
- Shares: Hands Only
Gousto
Meta · Video · 222 days recorded
- Shares: Lo-Fi
- Shares: Text Overlay on Footage
- Shares: Hands Only
Gousto
Meta · Video · 270 days recorded
- Shares: Hands Only
Meta · Video · 374 days recorded
- Shares: Text Overlay on Footage
- Shares: Hands Only
Meta · Video · 249 days recorded
- Shares: Lo-Fi
- Shares: Text Overlay on Footage
- Shares: Hands Only
The full reading of Kroger's ads
A Brand Full Analysis also reads what Kroger says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Kroger with AdspyShow me Kroger's longest-running video ads and what they open withCompare Kroger's ads with its closest competitorMessaging angles
33 angles read across 3,590 analysed creatives
Shown in the full analysis.
Offers
18 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
304 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Kroger's ads
How many ads has Kroger run?
Adspy has recorded 3,712 ad creatives for Kroger on Meta since Oct 3, 2024. A creative is one image or video, and several ads can use the same one.
Is Kroger running ads right now?
At the last record, on Nov 6, 2026, 1,887 creatives of Kroger were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Kroger use?
Of the creatives recorded for Kroger, 61% images and 39% videos.
How do Kroger's video ads open?
Kroger's most common video openings are "Pattern Interrupt" (24%), "Visual Surprise" (18%) and "Bold Statement" (17%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Kroger's ads run?
The median recorded running time of a Kroger creative is 50 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Kroger's longest-running ad?
The longest-recorded Kroger ad shown here is an image on Meta, first recorded Jun 13, 2025 and seen live for 430 days.
How often does Kroger launch new ads?
Kroger added 223 new creatives in the last 30 days and 734 in the last 90, against an average of 215 a month over the last 12 months.
Which brands advertise like Kroger?
In Meal Kits, the brands whose ads are closest to Kroger's are Gousto, HelloFresh and Mindful Chef, among 9 brands of that sector in Adspy's library. Compared with Gousto, Kroger has 3,712 creatives recorded against 2,032, 39% videos against 45%, 223 new in the last 30 days against 82, and a median recorded running time of 50 days against 26 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Kroger.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Kroger.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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