HelloFresh ads
Food & BeverageMetaUpdated
Adspy has recorded 6,691 ad creatives for HelloFresh on Meta since Oct 29, 2025: 70% videos and 30% images. A creative has a median recorded running time of 28 days. 939 were live at the last record, on Nov 9, 2026.
Figures on this page are computed on the 5,000 newest of the 6,691 recorded creatives.
- 6,691
- creatives recorded
- 939
- live at the last record
- 28 days
- median recorded running time
- 574
- new in the last 30 days
HelloFresh ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 374 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Video · 321 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- POV
Meta · Video · 271 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- Branded Production
- POV
Meta · Video · 264 days recorded
EndedFirst recorded
- Opens with: Bold Statement / Visual Appeal
- Branded Production
- Montage
Meta · Image · 255 days recorded
LiveFirst recorded
- UGC Mashup
- Collage
Meta · Video · 249 days recorded
LiveFirst recorded
- Opens with: Question & Visual Intrigue
- Lo-Fi
- Text Overlay on Footage
Meta · Video · 231 days recorded
EndedFirst recorded
- Opens with: Pain Point Agitation
- UGC
- Voiceover B-Roll
Meta · Video · 229 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC Mashup
- Listicle
Meta · Video · 225 days recorded
EndedFirst recorded
- Opens with: UGC-style Opening
- UGC
- Talking Head
Meta · Video · 215 days recorded
EndedFirst recorded
- Opens with: UGC-style Opening
- Lo-Fi
- Talking Head
Meta · Video · 211 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 210 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Video · 199 days recorded
EndedFirst recorded
- Opens with: Relatable Scenario
- Branded Production
- Text Overlay on Footage
Meta · Image · 190 days recorded
LiveFirst recorded
- UGC Mashup
- Collage
Meta · Image · 174 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 174 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 164 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 161 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 158 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 152 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 151 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 151 days recorded
EndedFirst recorded
- Branded Production
- Collage
Meta · Image · 151 days recorded
EndedFirst recorded
- Branded Production
- Collage
Meta · Image · 149 days recorded
EndedFirst recorded
- Branded Production
- Collage
Key facts about HelloFresh's ads
- As of Nov 9, 2026, Adspy's library holds 6,691 ad creatives for HelloFresh, recorded on Meta since Oct 29, 2025.
- 939 of the 5,000 HelloFresh creatives read here (19%) were live at the last record; 4,061 had ended.
- HelloFresh's creatives are 70% videos and 30% images. The median recorded running time is 33 days for its videos and 24 days for its images.
- HelloFresh's most common video openings are "Pattern Interrupt" (23%), "Pain Point Agitation" (19%) and "Bold Statement" (12%), as a share of its analysed videos.
- 316 HelloFresh creatives (6%) were seen live for 90 days or more, and 356 for under 7 days.
- HelloFresh added 574 new creatives in the last 30 days and 1,810 in the last 90, against an average of 396 a month over the last 12 months.
- The longest-recorded HelloFresh ad shown here is a video on Meta, first recorded Mar 13, 2025 and seen live for 374 days; it opens with "Pattern Interrupt".
- Across the 109 Food & Beverage brands in Adspy's library, the median brand has a recorded running time of 28 days, 47% videos and 26 new creatives in 30 days. HelloFresh has 28 days, 70% videos and 574.
- In Meal Kits, the brands whose ads are closest to HelloFresh's are Gousto, Les Commis and Blue Apron, among 9 brands of that sector in Adspy's library.
How HelloFresh advertises, in figures
Computed on 5,000 recorded creatives, 4,884 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 3,514 | 70% | 33 |
| Image | 1,486 | 30% | 24 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 356 |
| 7 to 29 days | 2,212 |
| 30 to 89 days | 2,116 |
| 90 days or more | 316 |
Median: 28 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Pattern Interrupt | 793 | 23% | 32 |
| Pain Point Agitation | 649 | 19% | 30 |
| Bold Statement | 397 | 12% | 31 |
| Visual Surprise | 377 | 11% | 44 |
| UGC-style Opening | 272 | 8% | 36 |
| Bold Statement / Pattern Interrupt | 80 | 2% | 33 |
| Pattern Interrupt / Bold Statement | 62 | 2% | 33 |
| Question | 58 | 2% | 33 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When HelloFresh launches new creatives
New creatives per month, from Oct 2025 to Nov 2026. The busiest month was Oct 2026, with 712 new creatives. 1,810 were first recorded in the last 90 days.
- Oct 2025: 23 new creatives
- Nov 2025: 227 new creatives
- Dec 2025: 482 new creatives
- Jan 2026: 276 new creatives
- Feb 2026: 229 new creatives
- Mar 2026: 380 new creatives
- Apr 2026: 282 new creatives
- May 2026: 315 new creatives
- Jun 2026: 254 new creatives
- Jul 2026: 388 new creatives
- Aug 2026: 692 new creatives
- Sep 2026: 628 new creatives
- Oct 2026: 712 new creatives
- Nov 2026: 112 new creatives
HelloFresh next to its closest brands in Meal Kits
The 3 brands closest to HelloFresh among the 9 Meal Kits brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| HelloFresh | 6,691 | 939 | 70% | 28 | 574 | Pattern Interrupt |
 Gousto | 2,032 | 429 | 45% | 26 | 82 | Pattern Interrupt |
 Les Commis | 753 | 43 | 61% | 19 | 10 | Pain Point Agitation |
 Blue Apron | 1,452 | 96 | 66% | 33 | 87 | Pain Point Agitation |
- Compared with Gousto, HelloFresh has 6,691 creatives recorded against 2,032, 70% videos against 45%, 574 new in the last 30 days against 82, and a median recorded running time of 28 days against 26 days.
- Compared with Les Commis, HelloFresh has 6,691 creatives recorded against 753, 70% videos against 61%, 574 new in the last 30 days against 10, and a median recorded running time of 28 days against 19 days.
- Compared with Blue Apron, HelloFresh has 6,691 creatives recorded against 1,452, 70% videos against 66%, 574 new in the last 30 days against 87, and a median recorded running time of 28 days against 33 days.
Ads similar to HelloFresh's
5 ads from Blue Apron, Gousto, Hungryroot and Kroger that share their production and their message with one of the HelloFresh ads shown on this page. Same rule: first recorded 20 days ago or more.
Blue Apron
Meta · Image · 185 days recorded
- Shares: Studio Shot
- Shares: Single Image
Blue Apron
Meta · Image · 143 days recorded
- Shares: Studio Shot
- Shares: Single Image
Gousto
Meta · Video · 216 days recorded
- Shares: Montage
- Shares: Hands Only
Meta · Video · 489 days recorded
- Shares: Voiceover B-Roll
- Shares: UGC Creator
Meta · Video · 346 days recorded
- Shares: Lo-Fi
- Shares: Text Overlay on Footage
- Shares: Hands Only
The full reading of HelloFresh's ads
A Brand Full Analysis also reads what HelloFresh says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of HelloFresh with AdspyShow me HelloFresh's longest-running video ads and what they open withCompare HelloFresh's ads with its closest competitorMessaging angles
34 angles read across 4,884 analysed creatives
Shown in the full analysis.
Offers
13 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
300 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about HelloFresh's ads
How many ads has HelloFresh run?
Adspy has recorded 6,691 ad creatives for HelloFresh on Meta since Oct 29, 2025. A creative is one image or video, and several ads can use the same one.
Is HelloFresh running ads right now?
At the last record, on Nov 9, 2026, 939 creatives of HelloFresh were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does HelloFresh use?
Of the creatives recorded for HelloFresh, 70% videos and 30% images.
How do HelloFresh's video ads open?
HelloFresh's most common video openings are "Pattern Interrupt" (23%), "Pain Point Agitation" (19%) and "Bold Statement" (12%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do HelloFresh's ads run?
The median recorded running time of a HelloFresh creative is 28 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is HelloFresh's longest-running ad?
The longest-recorded HelloFresh ad shown here is a video on Meta, first recorded Mar 13, 2025 and seen live for 374 days; it opens with "Pattern Interrupt".
How often does HelloFresh launch new ads?
HelloFresh added 574 new creatives in the last 30 days and 1,810 in the last 90, against an average of 396 a month over the last 12 months.
Which brands advertise like HelloFresh?
In Meal Kits, the brands whose ads are closest to HelloFresh's are Gousto, Les Commis and Blue Apron, among 9 brands of that sector in Adspy's library. Compared with Gousto, HelloFresh has 6,691 creatives recorded against 2,032, 70% videos against 45%, 574 new in the last 30 days against 82, and a median recorded running time of 28 days against 26 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with HelloFresh.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with HelloFresh.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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