IL MAKIAGE ads
Beauty & Personal CareMetaUpdated
Adspy has recorded 4,864 ad creatives for IL MAKIAGE on Meta since Jan 19, 2024: 79% videos and 21% images. A creative has a median recorded running time of 6 days. 988 were live at the last record, on Nov 8, 2026.
- 4,864
- creatives recorded
- 988
- live at the last record
- 6 days
- median recorded running time
- 174
- new in the last 30 days
IL MAKIAGE ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 671 days recorded
LiveFirst recorded
- Opens with: UGC-style Opening with Bold Statement
- UGC Mashup
- Talking Head
Meta · Video · 371 days recorded
EndedFirst recorded
- Opens with: Visual Surprise / Bold Statement
- UGC Mashup
- Split Screen
Meta · Video · 355 days recorded
EndedFirst recorded
- Opens with: Question & Visual Demonstration
- UGC Mashup
- Montage
Meta · Video · 348 days recorded
EndedFirst recorded
- UGC Mashup
- Split Screen
Meta · Video · 347 days recorded
EndedFirst recorded
- Opens with: Bold Statement / Visual Surprise
- UGC Mashup
- Talking Head
Meta · Video · 341 days recorded
EndedFirst recorded
- Opens with: Product Demonstration + Bold Statement + Pain Point Agitation
- UGC Mashup
- Talking Head
Meta · Video · 295 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC Mashup
- Talking Head
Meta · Video · 289 days recorded
EndedFirst recorded
- Opens with: Pain Point Agitation / Visual Surprise
- UGC Mashup
- Split Screen
Meta · Video · 265 days recorded
EndedFirst recorded
- Opens with: Question + Bold Statement
- UGC Mashup
- Montage
Meta · Image · 260 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 252 days recorded
EndedFirst recorded
- Opens with: Question + Pattern Interrupt
- UGC
- Talking Head
Meta · Video · 252 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- UGC Mashup
- Montage
Meta · Video · 250 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt, Visual Progression
- UGC Mashup
- Talking Head
Meta · Image · 199 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 183 days recorded
LiveFirst recorded
- Product Photography
- Quote Card
Meta · Image · 154 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 154 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 151 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 151 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 151 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 151 days recorded
LiveFirst recorded
- UGC
- Collage
Meta · Image · 151 days recorded
LiveFirst recorded
- UGC
- Collage
Meta · Image · 146 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 146 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Key facts about IL MAKIAGE's ads
- As of Nov 8, 2026, Adspy's library holds 4,864 ad creatives for IL MAKIAGE, recorded on Meta since Jan 19, 2024.
- 988 of the 4,864 IL MAKIAGE creatives read here (20%) were live at the last record; 3,865 had ended.
- IL MAKIAGE's creatives are 79% videos and 21% images. The median recorded running time is 6 days for its videos and 6 days for its images.
- IL MAKIAGE's most common video openings are "Pain Point Agitation" (15%), "Bold Statement" (11%) and "Pattern Interrupt" (10%), as a share of its analysed videos.
- 523 IL MAKIAGE creatives (11%) were seen live for 90 days or more, and 2,510 for under 7 days.
- IL MAKIAGE added 174 new creatives in the last 30 days and 516 in the last 90, against an average of 264 a month over the last 12 months.
- The longest-recorded IL MAKIAGE ad shown here is a video on Meta, first recorded Jan 19, 2024 and seen live for 671 days; it opens with "UGC-style Opening with Bold Statement".
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. IL MAKIAGE has 6 days, 79% videos and 174.
- In Makeup & Cosmetics, the brands whose ads are closest to IL MAKIAGE's are Jones Road Beauty, L'Oréal Paris and Tower 28 Beauty, among 46 brands of that sector in Adspy's library.
How IL MAKIAGE advertises, in figures
Computed on 4,864 recorded creatives, 4,767 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 3,858 | 79% | 6 |
| Image | 1,006 | 21% | 6 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 2,510 |
| 7 to 29 days | 1,244 |
| 30 to 89 days | 576 |
| 90 days or more | 523 |
Median: 6 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Pain Point Agitation | 573 | 15% | 6 |
| Bold Statement | 416 | 11% | 10 |
| Pattern Interrupt | 370 | 10% | 6 |
| Pattern Interrupt / Bold Statement | 210 | 6% | 7 |
| UGC-style Opening | 206 | 6% | 8 |
| Visual Surprise | 171 | 5% | 6 |
| Bold Statement / Pattern Interrupt | 158 | 4% | 10 |
| Bold Statement / Pain Point Agitation | 88 | 2% | 6 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When IL MAKIAGE launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Dec 2025, with 1,157 new creatives. 516 were first recorded in the last 90 days.
- Dec 2024: 7 new creatives
- Jan 2025: 28 new creatives
- Feb 2025: 36 new creatives
- Mar 2025: 42 new creatives
- Apr 2025: 21 new creatives
- May 2025: 11 new creatives
- Jun 2025: 2 new creatives
- Jul 2025: 18 new creatives
- Aug 2025: 123 new creatives
- Sep 2025: 440 new creatives
- Oct 2025: 398 new creatives
- Nov 2025: 551 new creatives
- Dec 2025: 1,157 new creatives
- Jan 2026: 441 new creatives
- Feb 2026: 225 new creatives
- Mar 2026: 138 new creatives
- Apr 2026: 140 new creatives
- May 2026: 81 new creatives
- Jun 2026: 187 new creatives
- Jul 2026: 246 new creatives
- Aug 2026: 183 new creatives
- Sep 2026: 121 new creatives
- Oct 2026: 218 new creatives
- Nov 2026: 35 new creatives
IL MAKIAGE next to its closest brands in Makeup & Cosmetics
The 3 brands closest to IL MAKIAGE among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| IL MAKIAGE | 4,864 | 988 | 79% | 6 | 174 | Pain Point Agitation |
 Jones Road Beauty | 5,874 | 3,068 | 61% | 41 | 471 | Bold Statement |
 L'Oréal Paris | 11,137 | 4,852 | 66% | 83 | 750 | Visual Surprise |
 Tower 28 Beauty | 669 | 141 | 55% | 22 | 115 | Visual Surprise |
- Compared with Jones Road Beauty, IL MAKIAGE has 4,864 creatives recorded against 5,874, 79% videos against 61%, 174 new in the last 30 days against 471, and a median recorded running time of 6 days against 41 days.
- Compared with L'Oréal Paris, IL MAKIAGE has 4,864 creatives recorded against 11,137, 79% videos against 66%, 174 new in the last 30 days against 750, and a median recorded running time of 6 days against 83 days.
- Compared with Tower 28 Beauty, IL MAKIAGE has 4,864 creatives recorded against 669, 79% videos against 55%, 174 new in the last 30 days against 115, and a median recorded running time of 6 days against 22 days.
Ads similar to IL MAKIAGE's
5 ads from Alleyoop, Anastasia Beverly Hills, Beauty Pie and Benefit Cosmetics that share their production and their message with one of the IL MAKIAGE ads shown on this page. Same rule: first recorded 20 days ago or more.
Alleyoop
Meta · Image · 158 days recorded
- Shares: Product Photography
- Shares: Single Image
Anastasia Beverly Hills
Meta · Image · 157 days recorded
- Shares: Product Photography
- Shares: Single Image
Anastasia Beverly Hills
Meta · Image · 235 days recorded
- Shares: Product Photography
- Shares: Single Image
Beauty Pie
Meta · Image · 147 days recorded
- Shares: Product Photography
- Shares: Single Image
Benefit Cosmetics
Meta · Image · 156 days recorded
- Shares: Product Photography
- Shares: Product Closeup
The full reading of IL MAKIAGE's ads
A Brand Full Analysis also reads what IL MAKIAGE says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of IL MAKIAGE with AdspyShow me IL MAKIAGE's longest-running video ads and what they open withCompare IL MAKIAGE's ads with its closest competitorMessaging angles
39 angles read across 4,767 analysed creatives
Shown in the full analysis.
Offers
16 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
359 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about IL MAKIAGE's ads
How many ads has IL MAKIAGE run?
Adspy has recorded 4,864 ad creatives for IL MAKIAGE on Meta since Jan 19, 2024. A creative is one image or video, and several ads can use the same one.
Is IL MAKIAGE running ads right now?
At the last record, on Nov 8, 2026, 988 creatives of IL MAKIAGE were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does IL MAKIAGE use?
Of the creatives recorded for IL MAKIAGE, 79% videos and 21% images.
How do IL MAKIAGE's video ads open?
IL MAKIAGE's most common video openings are "Pain Point Agitation" (15%), "Bold Statement" (11%) and "Pattern Interrupt" (10%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do IL MAKIAGE's ads run?
The median recorded running time of a IL MAKIAGE creative is 6 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is IL MAKIAGE's longest-running ad?
The longest-recorded IL MAKIAGE ad shown here is a video on Meta, first recorded Jan 19, 2024 and seen live for 671 days; it opens with "UGC-style Opening with Bold Statement".
How often does IL MAKIAGE launch new ads?
IL MAKIAGE added 174 new creatives in the last 30 days and 516 in the last 90, against an average of 264 a month over the last 12 months.
Which brands advertise like IL MAKIAGE?
In Makeup & Cosmetics, the brands whose ads are closest to IL MAKIAGE's are Jones Road Beauty, L'Oréal Paris and Tower 28 Beauty, among 46 brands of that sector in Adspy's library. Compared with Jones Road Beauty, IL MAKIAGE has 4,864 creatives recorded against 5,874, 79% videos against 61%, 174 new in the last 30 days against 471, and a median recorded running time of 6 days against 41 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with IL MAKIAGE.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with IL MAKIAGE.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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