L'Oréal Paris ads
Beauty & Personal CareMetaUpdated
Adspy has recorded 11,137 ad creatives for L'Oréal Paris on Meta since May 12, 2026: 66% videos and 34% images. A creative has a median recorded running time of 83 days. 4,852 were live at the last record, on Nov 7, 2026.
Figures on this page are computed on the 5,000 newest of the 11,137 recorded creatives.
- 11,137
- creatives recorded
- 4,852
- live at the last record
- 83 days
- median recorded running time
- 750
- new in the last 30 days
L'Oréal Paris ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 345 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 338 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Image · 333 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 331 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 318 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Video · 303 days recorded
LiveFirst recorded
- Opens with: Visual Surprise & Intrigue
- Branded Production
- Product Closeup
Meta · Video · 290 days recorded
LiveFirst recorded
- Opens with: Pain Point Agitation
- Branded Production
- Before After
Meta · Video · 280 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 269 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Video · 260 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Talking Head
Meta · Image · 258 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 257 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 254 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 254 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 251 days recorded
LiveFirst recorded
- Opens with: Visual Contrast & Bold Statement
- Product Photography
- Split Screen
Meta · Video · 250 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 250 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Branded Production
- Single Image
Meta · Image · 249 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 248 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 246 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 243 days recorded
LiveFirst recorded
- Opens with: Visual Surprise / Intrigue
- Branded Production
- Voiceover B-Roll
Meta · Image · 243 days recorded
LiveFirst recorded
- Lo-Fi
- Talking in Car
Meta · Video · 236 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Photography
Meta · Video · 234 days recorded
LiveFirst recorded
- Opens with: Pain Point Agitation
- Branded Production
- Before After
Key facts about L'Oréal Paris's ads
- As of Nov 7, 2026, Adspy's library holds 11,137 ad creatives for L'Oréal Paris, recorded on Meta since May 12, 2026.
- 4,852 of the 5,000 L'Oréal Paris creatives read here (97%) were live at the last record; 148 had ended.
- L'Oréal Paris's creatives are 66% videos and 34% images. The median recorded running time is 83 days for its videos and 83 days for its images.
- L'Oréal Paris's most common video openings are "Visual Surprise" (36%), "Pattern Interrupt" (18%) and "Pain Point Agitation" (9%), as a share of its analysed videos.
- 2,352 L'Oréal Paris creatives (47%) were seen live for 90 days or more, and 269 for under 7 days.
- L'Oréal Paris added 750 new creatives in the last 30 days and 2,515 in the last 90, against an average of 714 a month over the last 7 months.
- The longest-recorded L'Oréal Paris ad shown here is an image on Meta, first recorded May 31, 2025 and seen live for 345 days.
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. L'Oréal Paris has 83 days, 66% videos and 750.
- In Makeup & Cosmetics, the brands whose ads are closest to L'Oréal Paris's are Revlon France, Urban Decay Cosmetics and Benefit Cosmetics, among 46 brands of that sector in Adspy's library.
How L'Oréal Paris advertises, in figures
Computed on 5,000 recorded creatives, 4,856 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 3,313 | 66% | 83 |
| Image | 1,687 | 34% | 83 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 269 |
| 7 to 29 days | 614 |
| 30 to 89 days | 1,765 |
| 90 days or more | 2,352 |
Median: 83 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 1,163 | 36% | 85 |
| Pattern Interrupt | 574 | 18% | 83 |
| Pain Point Agitation | 272 | 9% | 73 |
| Bold Statement | 224 | 7% | 89 |
| UGC-style Opening | 191 | 6% | 86 |
| Question | 59 | 2% | 48 |
| Visual Surprise / Pattern Interrupt | 48 | 2% | 103 |
| Bold Statement / Pattern Interrupt | 35 | 1% | 77 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When L'Oréal Paris launches new creatives
New creatives per month, from May 2026 to Nov 2026. The busiest month was Oct 2026, with 1,012 new creatives. 2,515 were first recorded in the last 90 days.
- May 2026: 554 new creatives
- Jun 2026: 752 new creatives
- Jul 2026: 942 new creatives
- Aug 2026: 698 new creatives
- Sep 2026: 865 new creatives
- Oct 2026: 1,012 new creatives
- Nov 2026: 177 new creatives
L'Oréal Paris next to its closest brands in Makeup & Cosmetics
The 3 brands closest to L'Oréal Paris among the 46 Makeup & Cosmetics brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| L'Oréal Paris | 11,137 | 4,852 | 66% | 83 | 750 | Visual Surprise |
 Revlon France | 129 | 2 | 34% | 5 | 9 | Bold Statement |
 Urban Decay Cosmetics | 126 | 4 | 53% | 33 | 2 | Pattern Interrupt |
 Benefit Cosmetics | 541 | 42 | 53% | 20 | 21 | Visual Surprise |
- Compared with Revlon France, L'Oréal Paris has 11,137 creatives recorded against 129, 66% videos against 34%, 750 new in the last 30 days against 9, and a median recorded running time of 83 days against 5 days.
- Compared with Urban Decay Cosmetics, L'Oréal Paris has 11,137 creatives recorded against 126, 66% videos against 53%, 750 new in the last 30 days against 2, and a median recorded running time of 83 days against 33 days.
- Compared with Benefit Cosmetics, L'Oréal Paris has 11,137 creatives recorded against 541, 66% videos against 53%, 750 new in the last 30 days against 21, and a median recorded running time of 83 days against 20 days.
Ads similar to L'Oréal Paris's
5 ads from Anastasia Beverly Hills, Benefit Cosmetics and Estee Lauder that share their production and their message with one of the L'Oréal Paris ads shown on this page. Same rule: first recorded 20 days ago or more.
Anastasia Beverly Hills
Meta · Image · 179 days recorded
- Shares: Product Photography
- Shares: Single Image
Anastasia Beverly Hills
Meta · Image · 102 days recorded
- Shares: Product Photography
- Shares: Single Image
Benefit Cosmetics
Meta · Image · 171 days recorded
- Shares: Product Photography
- Shares: Single Image
Benefit Cosmetics
Meta · Image · 132 days recorded
- Shares: Product Photography
- Shares: Single Image
Estee Lauder
Meta · Image · 129 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of L'Oréal Paris's ads
A Brand Full Analysis also reads what L'Oréal Paris says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of L'Oréal Paris with AdspyShow me L'Oréal Paris's longest-running video ads and what they open withCompare L'Oréal Paris's ads with its closest competitorMessaging angles
34 angles read across 4,856 analysed creatives
Shown in the full analysis.
Offers
12 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
302 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about L'Oréal Paris's ads
How many ads has L'Oréal Paris run?
Adspy has recorded 11,137 ad creatives for L'Oréal Paris on Meta since May 12, 2026. A creative is one image or video, and several ads can use the same one.
Is L'Oréal Paris running ads right now?
At the last record, on Nov 7, 2026, 4,852 creatives of L'Oréal Paris were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does L'Oréal Paris use?
Of the creatives recorded for L'Oréal Paris, 66% videos and 34% images.
How do L'Oréal Paris's video ads open?
L'Oréal Paris's most common video openings are "Visual Surprise" (36%), "Pattern Interrupt" (18%) and "Pain Point Agitation" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do L'Oréal Paris's ads run?
The median recorded running time of a L'Oréal Paris creative is 83 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is L'Oréal Paris's longest-running ad?
The longest-recorded L'Oréal Paris ad shown here is an image on Meta, first recorded May 31, 2025 and seen live for 345 days.
How often does L'Oréal Paris launch new ads?
L'Oréal Paris added 750 new creatives in the last 30 days and 2,515 in the last 90, against an average of 714 a month over the last 7 months.
Which brands advertise like L'Oréal Paris?
In Makeup & Cosmetics, the brands whose ads are closest to L'Oréal Paris's are Revlon France, Urban Decay Cosmetics and Benefit Cosmetics, among 46 brands of that sector in Adspy's library. Compared with Revlon France, L'Oréal Paris has 11,137 creatives recorded against 129, 66% videos against 34%, 750 new in the last 30 days against 9, and a median recorded running time of 83 days against 5 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with L'Oréal Paris.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with L'Oréal Paris.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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