DICK'S Sporting Goods ads
Sports & RecreationMetaUpdated
Adspy has recorded 4,527 ad creatives for DICK'S Sporting Goods on Meta since Apr 30, 2021: 79% images and 21% videos. A creative has a median recorded running time of 26 days. 2,424 were live at the last record, on Nov 9, 2026.
- 4,527
- creatives recorded
- 2,424
- live at the last record
- 26 days
- median recorded running time
- 399
- new in the last 30 days
DICK'S Sporting Goods ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 413 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 385 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 352 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 321 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 317 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Video · 260 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt & Bold Statement
- UGC Mashup
- Talking Head
Meta · Image · 221 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 204 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 204 days recorded
LiveFirst recorded
- Branded Production
- Single Image
- Product Photography
Meta · Image · 204 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 196 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 196 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 196 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 193 days recorded
LiveFirst recorded
- Opens with: Visual Surprise / Bold Statement
- Branded Production
- Split Screen
Meta · Video · 191 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- POV
Meta · Video · 190 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 190 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Product Closeup
Meta · Video · 190 days recorded
LiveFirst recorded
- Opens with: UGC-style Opening
- Branded Production
- Montage
Meta · Video · 190 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- POV
Meta · Video · 189 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Flat Lay
Meta · Video · 188 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Voiceover B-Roll
Meta · Video · 186 days recorded
LiveFirst recorded
- Opens with: Visual Montage / Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 186 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- POV
Meta · Video · 184 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Key facts about DICK'S Sporting Goods's ads
- As of Nov 9, 2026, Adspy's library holds 4,527 ad creatives for DICK'S Sporting Goods, recorded on Meta since Apr 30, 2021.
- 2,424 of the 4,527 DICK'S Sporting Goods creatives read here (54%) were live at the last record; 2,100 had ended.
- DICK'S Sporting Goods's creatives are 79% images and 21% videos. The median recorded running time is 29 days for its images and 21 days for its videos.
- DICK'S Sporting Goods's most common video openings are "Visual Surprise" (47%), "Pattern Interrupt" (27%) and "Bold Statement" (4%), as a share of its analysed videos.
- 1,426 DICK'S Sporting Goods creatives (32%) were seen live for 90 days or more, and 62 for under 7 days.
- DICK'S Sporting Goods added 399 new creatives in the last 30 days and 1,000 in the last 90, against an average of 286 a month over the last 12 months.
- The longest-recorded DICK'S Sporting Goods ad shown here is an image on Meta, first recorded Nov 3, 2024 and seen live for 413 days.
- Across the 36 Sports & Recreation brands in Adspy's library, the median brand has a recorded running time of 30 days, 31% videos and 22 new creatives in 30 days. DICK'S Sporting Goods has 26 days, 21% videos and 399.
- In Sports Equipment, the brands whose ads are closest to DICK'S Sporting Goods's are Decathlon France, Babolat and HEAD Tennis, among 9 brands of that sector in Adspy's library.
How DICK'S Sporting Goods advertises, in figures
Computed on 4,527 recorded creatives, 4,466 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 3,563 | 79% | 29 |
| Video | 964 | 21% | 21 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 62 |
| 7 to 29 days | 2,335 |
| 30 to 89 days | 701 |
| 90 days or more | 1,426 |
Median: 26 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 444 | 47% | 23 |
| Pattern Interrupt | 253 | 27% | 19 |
| Bold Statement | 40 | 4% | 18 |
| UGC-style Opening | 38 | 4% | 23 |
| Visual Surprise / Pattern Interrupt | 17 | 2% | 12 |
| Pattern Interrupt / Visual Surprise | 10 | 1% | 23 |
| Visual Surprise & Pattern Interrupt | 9 | under 1% | 12 |
| Pattern Interrupt / Bold Statement | 8 | under 1% | 13 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When DICK'S Sporting Goods launches new creatives
New creatives per month, from Mar 2025 to Nov 2026. The busiest month was Jul 2026, with 479 new creatives. 1,000 were first recorded in the last 90 days.
- Mar 2025: 1 new creatives
- Apr 2025: 5 new creatives
- May 2025: 32 new creatives
- Jun 2025: 67 new creatives
- Jul 2025: 217 new creatives
- Aug 2025: 226 new creatives
- Sep 2025: 109 new creatives
- Oct 2025: 133 new creatives
- Nov 2025: 249 new creatives
- Dec 2025: 101 new creatives
- Jan 2026: 88 new creatives
- Feb 2026: 163 new creatives
- Mar 2026: 201 new creatives
- Apr 2026: 323 new creatives
- May 2026: 436 new creatives
- Jun 2026: 374 new creatives
- Jul 2026: 479 new creatives
- Aug 2026: 426 new creatives
- Sep 2026: 262 new creatives
- Oct 2026: 406 new creatives
- Nov 2026: 171 new creatives
DICK'S Sporting Goods next to its closest brands in Sports Equipment
The 3 brands closest to DICK'S Sporting Goods among the 9 Sports Equipment brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| DICK'S Sporting Goods | 4,527 | 2,424 | 21% | 26 | 399 | Visual Surprise |
 Decathlon France | 3,022 | 149 | 26% | 12 | 123 | Visual Surprise |
 Babolat | 38 | 0 | 61% | 8 | 4 | Visual Surprise |
 HEAD Tennis | 461 | 76 | 24% | 17 | 10 | Visual Surprise |
- Compared with Decathlon France, DICK'S Sporting Goods has 4,527 creatives recorded against 3,022, 21% videos against 26%, 399 new in the last 30 days against 123, and a median recorded running time of 26 days against 12 days.
- Compared with Babolat, DICK'S Sporting Goods has 4,527 creatives recorded against 38, 21% videos against 61%, 399 new in the last 30 days against 4, and a median recorded running time of 26 days against 8 days.
- Compared with HEAD Tennis, DICK'S Sporting Goods has 4,527 creatives recorded against 461, 21% videos against 24%, 399 new in the last 30 days against 10, and a median recorded running time of 26 days against 17 days.
Ads similar to DICK'S Sporting Goods's
5 ads from Garmin, HEAD Tennis, Wilson and Decathlon France that share their production and their message with one of the DICK'S Sporting Goods ads shown on this page. Same rule: first recorded 20 days ago or more.
Garmin
Meta · Image · 259 days recorded
- Shares: Product Photography
- Shares: Product Closeup
HEAD Tennis
Meta · Image · 308 days recorded
- Shares: Product Photography
- Shares: Product Closeup
Wilson
Meta · Image · 285 days recorded
- Shares: Product Photography
- Shares: Product Closeup
Meta · Image · 350 days recorded
- Shares: Product Photography
- Shares: Single Image
Meta · Image · 439 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of DICK'S Sporting Goods's ads
A Brand Full Analysis also reads what DICK'S Sporting Goods says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of DICK'S Sporting Goods with AdspyShow me DICK'S Sporting Goods's longest-running video ads and what they open withCompare DICK'S Sporting Goods's ads with its closest competitorMessaging angles
29 angles read across 4,466 analysed creatives
Shown in the full analysis.
Offers
14 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
284 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about DICK'S Sporting Goods's ads
How many ads has DICK'S Sporting Goods run?
Adspy has recorded 4,527 ad creatives for DICK'S Sporting Goods on Meta since Apr 30, 2021. A creative is one image or video, and several ads can use the same one.
Is DICK'S Sporting Goods running ads right now?
At the last record, on Nov 9, 2026, 2,424 creatives of DICK'S Sporting Goods were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does DICK'S Sporting Goods use?
Of the creatives recorded for DICK'S Sporting Goods, 79% images and 21% videos.
How do DICK'S Sporting Goods's video ads open?
DICK'S Sporting Goods's most common video openings are "Visual Surprise" (47%), "Pattern Interrupt" (27%) and "Bold Statement" (4%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do DICK'S Sporting Goods's ads run?
The median recorded running time of a DICK'S Sporting Goods creative is 26 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is DICK'S Sporting Goods's longest-running ad?
The longest-recorded DICK'S Sporting Goods ad shown here is an image on Meta, first recorded Nov 3, 2024 and seen live for 413 days.
How often does DICK'S Sporting Goods launch new ads?
DICK'S Sporting Goods added 399 new creatives in the last 30 days and 1,000 in the last 90, against an average of 286 a month over the last 12 months.
Which brands advertise like DICK'S Sporting Goods?
In Sports Equipment, the brands whose ads are closest to DICK'S Sporting Goods's are Decathlon France, Babolat and HEAD Tennis, among 9 brands of that sector in Adspy's library. Compared with Decathlon France, DICK'S Sporting Goods has 4,527 creatives recorded against 3,022, 21% videos against 26%, 399 new in the last 30 days against 123, and a median recorded running time of 26 days against 12 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with DICK'S Sporting Goods.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with DICK'S Sporting Goods.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
Have a brand in mind?
Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account.
https://www.adspy.sh/mcp