Decathlon France ads
Sports & RecreationMetaUpdated
Adspy has recorded 3,022 ad creatives for Decathlon France on Meta since Apr 5, 2024: 74% images and 26% videos. A creative has a median recorded running time of 12 days. 149 were live at the last record, on Nov 6, 2026.
- 3,022
- creatives recorded
- 149
- live at the last record
- 12 days
- median recorded running time
- 123
- new in the last 30 days
Decathlon France ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 467 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 439 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 408 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 394 days recorded
EndedFirst recorded
- Screen Recording
- Single Image
Meta · Image · 380 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 370 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 370 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 368 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 366 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 350 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 349 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 348 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 298 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Screen Recording
Meta · Video · 228 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Screen Recording
- Demo
Meta · Video · 195 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 188 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Screen Recording
- Montage
Meta · Video · 185 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Screen Recording
- POV
Meta · Video · 181 days recorded
EndedFirst recorded
- Opens with: Visual Surprise & Pattern Interrupt
- Screen Recording
- POV
Meta · Video · 163 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 162 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 144 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Screen Recording
- Demo
Meta · Video · 131 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Product Closeup
Meta · Video · 124 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 121 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Screen Recording
- Screen Recording
Key facts about Decathlon France's ads
- As of Nov 6, 2026, Adspy's library holds 3,022 ad creatives for Decathlon France, recorded on Meta since Apr 5, 2024.
- 149 of the 3,022 Decathlon France creatives read here (5%) were live at the last record; 2,870 had ended.
- Decathlon France's creatives are 74% images and 26% videos. The median recorded running time is 12 days for its images and 12 days for its videos.
- Decathlon France's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (26%) and "Bold Statement" (4%), as a share of its analysed videos.
- 148 Decathlon France creatives (5%) were seen live for 90 days or more, and 613 for under 7 days.
- Decathlon France added 123 new creatives in the last 30 days and 421 in the last 90, against an average of 105 a month over the last 12 months.
- The longest-recorded Decathlon France ad shown here is an image on Meta, first recorded Oct 14, 2024 and seen live for 467 days.
- Across the 36 Sports & Recreation brands in Adspy's library, the median brand has a recorded running time of 30 days, 31% videos and 22 new creatives in 30 days. Decathlon France has 12 days, 26% videos and 123.
- In Sports Equipment, the brands whose ads are closest to Decathlon France's are DICK'S Sporting Goods, Babolat and HEAD Tennis, among 9 brands of that sector in Adspy's library.
How Decathlon France advertises, in figures
Computed on 3,022 recorded creatives, 2,987 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 2,228 | 74% | 12 |
| Video | 794 | 26% | 12 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 613 |
| 7 to 29 days | 1,841 |
| 30 to 89 days | 417 |
| 90 days or more | 148 |
Median: 12 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 319 | 41% | 12 |
| Pattern Interrupt | 199 | 26% | 15 |
| Bold Statement | 33 | 4% | 7 |
| Visual Surprise / Pattern Interrupt | 23 | 3% | 15 |
| Pattern Interrupt / Bold Statement | 13 | 2% | 6 |
| Question | 12 | 2% | 6 |
| UGC-style Opening | 9 | 1% | 13 |
| Visual Surprise & Pattern Interrupt | 9 | 1% | 20 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Decathlon France launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Aug 2026, with 189 new creatives. 421 were first recorded in the last 90 days.
- Dec 2024: 82 new creatives
- Jan 2025: 64 new creatives
- Feb 2025: 64 new creatives
- Mar 2025: 97 new creatives
- Apr 2025: 161 new creatives
- May 2025: 77 new creatives
- Jun 2025: 131 new creatives
- Jul 2025: 32 new creatives
- Aug 2025: 89 new creatives
- Sep 2025: 49 new creatives
- Oct 2025: 52 new creatives
- Nov 2025: 118 new creatives
- Dec 2025: 78 new creatives
- Jan 2026: 66 new creatives
- Feb 2026: 45 new creatives
- Mar 2026: 75 new creatives
- Apr 2026: 140 new creatives
- May 2026: 183 new creatives
- Jun 2026: 116 new creatives
- Jul 2026: 103 new creatives
- Aug 2026: 189 new creatives
- Sep 2026: 101 new creatives
- Oct 2026: 134 new creatives
- Nov 2026: 29 new creatives
Decathlon France next to its closest brands in Sports Equipment
The 3 brands closest to Decathlon France among the 9 Sports Equipment brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Decathlon France | 3,022 | 149 | 26% | 12 | 123 | Visual Surprise |
 DICK'S Sporting Goods | 4,527 | 2,424 | 21% | 26 | 399 | Visual Surprise |
 Babolat | 38 | 0 | 61% | 8 | 4 | Visual Surprise |
 HEAD Tennis | 461 | 76 | 24% | 17 | 10 | Visual Surprise |
- Compared with DICK'S Sporting Goods, Decathlon France has 3,022 creatives recorded against 4,527, 26% videos against 21%, 123 new in the last 30 days against 399, and a median recorded running time of 12 days against 26 days.
- Compared with Babolat, Decathlon France has 3,022 creatives recorded against 38, 26% videos against 61%, 123 new in the last 30 days against 4, and a median recorded running time of 12 days against 8 days.
- Compared with HEAD Tennis, Decathlon France has 3,022 creatives recorded against 461, 26% videos against 24%, 123 new in the last 30 days against 10, and a median recorded running time of 12 days against 17 days.
Ads similar to Decathlon France's
5 ads from HEAD Tennis, Wilson and DICK'S Sporting Goods that share their production and their message with one of the Decathlon France ads shown on this page. Same rule: first recorded 20 days ago or more.
HEAD Tennis
Meta · Image · 308 days recorded
- Shares: Product Photography
HEAD Tennis
Meta · Image · 288 days recorded
- Shares: Product Photography
- Shares: Single Image
Wilson
Meta · Image · 285 days recorded
- Shares: Product Photography
Wilson
Meta · Image · 285 days recorded
- Shares: Product Photography
- Shares: Single Image
Meta · Image · 413 days recorded
- Shares: Product Photography
The full reading of Decathlon France's ads
A Brand Full Analysis also reads what Decathlon France says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Decathlon France with AdspyShow me Decathlon France's longest-running video ads and what they open withCompare Decathlon France's ads with its closest competitorMessaging angles
28 angles read across 2,987 analysed creatives
Shown in the full analysis.
Offers
12 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
264 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Decathlon France's ads
How many ads has Decathlon France run?
Adspy has recorded 3,022 ad creatives for Decathlon France on Meta since Apr 5, 2024. A creative is one image or video, and several ads can use the same one.
Is Decathlon France running ads right now?
At the last record, on Nov 6, 2026, 149 creatives of Decathlon France were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Decathlon France use?
Of the creatives recorded for Decathlon France, 74% images and 26% videos.
How do Decathlon France's video ads open?
Decathlon France's most common video openings are "Visual Surprise" (41%), "Pattern Interrupt" (26%) and "Bold Statement" (4%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Decathlon France's ads run?
The median recorded running time of a Decathlon France creative is 12 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Decathlon France's longest-running ad?
The longest-recorded Decathlon France ad shown here is an image on Meta, first recorded Oct 14, 2024 and seen live for 467 days.
How often does Decathlon France launch new ads?
Decathlon France added 123 new creatives in the last 30 days and 421 in the last 90, against an average of 105 a month over the last 12 months.
Which brands advertise like Decathlon France?
In Sports Equipment, the brands whose ads are closest to Decathlon France's are DICK'S Sporting Goods, Babolat and HEAD Tennis, among 9 brands of that sector in Adspy's library. Compared with DICK'S Sporting Goods, Decathlon France has 3,022 creatives recorded against 4,527, 26% videos against 21%, 123 new in the last 30 days against 399, and a median recorded running time of 12 days against 26 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Decathlon France.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Decathlon France.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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