COS ads
Fashion & ApparelMetaUpdated
Adspy has recorded 5,341 ad creatives for COS on Meta since May 6, 2025: 84% images and 16% videos. A creative has a median recorded running time of 24 days. 2,137 were live at the last record, on Nov 8, 2026.
Figures on this page are computed on the 5,000 newest of the 5,341 recorded creatives.
- 5,341
- creatives recorded
- 2,137
- live at the last record
- 24 days
- median recorded running time
- 487
- new in the last 30 days
COS ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 486 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 433 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 406 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 345 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 345 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 345 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 345 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 339 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 302 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 276 days recorded
LiveFirst recorded
- Lo-Fi
- Single Image
Meta · Image · 268 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 246 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 174 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 174 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 174 days recorded
LiveFirst recorded
- Opens with: Visual Intrigue
- Branded Production
- Montage
Meta · Video · 174 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
Meta · Video · 174 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 174 days recorded
LiveFirst recorded
- Opens with: Visual Intrigue
- Branded Production
- Text Overlay on Footage
Meta · Video · 174 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 174 days recorded
LiveFirst recorded
- Opens with: Visual Intrigue
- Branded Production
- Montage
Meta · Video · 173 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 173 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 173 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 173 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Key facts about COS's ads
- As of Nov 8, 2026, Adspy's library holds 5,341 ad creatives for COS, recorded on Meta since May 6, 2025.
- 2,137 of the 5,000 COS creatives read here (43%) were live at the last record; 2,863 had ended.
- COS's creatives are 84% images and 16% videos. The median recorded running time is 25 days for its images and 21 days for its videos.
- COS's most common video openings are "Visual Surprise" (60%), "Visual Intrigue" (13%) and "Pattern Interrupt" (11%), as a share of its analysed videos.
- 1,069 COS creatives (21%) were seen live for 90 days or more, and 226 for under 7 days.
- COS added 487 new creatives in the last 30 days and 1,124 in the last 90, against an average of 258 a month over the last 12 months.
- The longest-recorded COS ad shown here is an image on Meta, first recorded Feb 17, 2025 and seen live for 486 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. COS has 24 days, 16% videos and 487.
- In Sustainable Fashion, the brands whose ads are closest to COS's are Marine Layer, Everlane and TOAST, among 32 brands of that sector in Adspy's library.
How COS advertises, in figures
Computed on 5,000 recorded creatives, 4,824 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 4,184 | 84% | 25 |
| Video | 816 | 16% | 21 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 226 |
| 7 to 29 days | 2,557 |
| 30 to 89 days | 1,148 |
| 90 days or more | 1,069 |
Median: 24 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 468 | 60% | 21 |
| Visual Intrigue | 102 | 13% | 19 |
| Pattern Interrupt | 82 | 11% | 18 |
| Bold Statement | 14 | 2% | 22 |
| UGC-style Opening | 5 | under 1% | 19 |
| Visual Presentation | 5 | under 1% | 85 |
| Visual Reveal | 5 | under 1% | 24 |
| Visual Showcase | 5 | under 1% | 132 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When COS launches new creatives
New creatives per month, from May 2025 to Nov 2026. The busiest month was Sep 2025, with 615 new creatives. 1,124 were first recorded in the last 90 days.
- May 2025: 46 new creatives
- Jun 2025: 164 new creatives
- Jul 2025: 252 new creatives
- Aug 2025: 223 new creatives
- Sep 2025: 615 new creatives
- Oct 2025: 338 new creatives
- Nov 2025: 262 new creatives
- Dec 2025: 252 new creatives
- Jan 2026: 172 new creatives
- Feb 2026: 28 new creatives
- Mar 2026: 57 new creatives
- Apr 2026: 316 new creatives
- May 2026: 399 new creatives
- Jun 2026: 393 new creatives
- Jul 2026: 305 new creatives
- Aug 2026: 186 new creatives
- Sep 2026: 296 new creatives
- Oct 2026: 560 new creatives
- Nov 2026: 136 new creatives
COS next to its closest brands in Sustainable Fashion
The 3 brands closest to COS among the 32 Sustainable Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| COS | 5,341 | 2,137 | 16% | 24 | 487 | Visual Surprise |
 Marine Layer | 3,161 | 222 | 24% | 10 | 190 | Visual Surprise |
 Everlane | 1,471 | 185 | 22% | 32 | 172 | Visual Surprise |
 TOAST | 1,019 | 413 | 15% | 74 | 58 | Visual Surprise |
- Compared with Marine Layer, COS has 5,341 creatives recorded against 3,161, 16% videos against 24%, 487 new in the last 30 days against 190, and a median recorded running time of 24 days against 10 days.
- Compared with Everlane, COS has 5,341 creatives recorded against 1,471, 16% videos against 22%, 487 new in the last 30 days against 172, and a median recorded running time of 24 days against 32 days.
- Compared with TOAST, COS has 5,341 creatives recorded against 1,019, 16% videos against 15%, 487 new in the last 30 days against 58, and a median recorded running time of 24 days against 74 days.
Ads similar to COS's
5 ads from Balzac Paris, Everlane, Marine Layer and Asphalte that share their production and their message with one of the COS ads shown on this page. Same rule: first recorded 20 days ago or more.
Balzac Paris
Meta · Video · 213 days recorded
- Shares: Montage
- Shares: Model
Everlane
Meta · Image · 182 days recorded
- Shares: Studio Shot
- Shares: Single Image
Meta · Image · 165 days recorded
- Shares: Product Photography
- Shares: Single Image
Meta · Video · 140 days recorded
- Shares: Montage
- Shares: Model
Meta · Video · 356 days recorded
- Shares: Montage
- Shares: Model
The full reading of COS's ads
A Brand Full Analysis also reads what COS says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of COS with AdspyShow me COS's longest-running video ads and what they open withCompare COS's ads with its closest competitorMessaging angles
13 angles read across 4,824 analysed creatives
Shown in the full analysis.
Offers
10 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
165 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about COS's ads
How many ads has COS run?
Adspy has recorded 5,341 ad creatives for COS on Meta since May 6, 2025. A creative is one image or video, and several ads can use the same one.
Is COS running ads right now?
At the last record, on Nov 8, 2026, 2,137 creatives of COS were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does COS use?
Of the creatives recorded for COS, 84% images and 16% videos.
How do COS's video ads open?
COS's most common video openings are "Visual Surprise" (60%), "Visual Intrigue" (13%) and "Pattern Interrupt" (11%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do COS's ads run?
The median recorded running time of a COS creative is 24 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is COS's longest-running ad?
The longest-recorded COS ad shown here is an image on Meta, first recorded Feb 17, 2025 and seen live for 486 days.
How often does COS launch new ads?
COS added 487 new creatives in the last 30 days and 1,124 in the last 90, against an average of 258 a month over the last 12 months.
Which brands advertise like COS?
In Sustainable Fashion, the brands whose ads are closest to COS's are Marine Layer, Everlane and TOAST, among 32 brands of that sector in Adspy's library. Compared with Marine Layer, COS has 5,341 creatives recorded against 3,161, 16% videos against 24%, 487 new in the last 30 days against 190, and a median recorded running time of 24 days against 10 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with COS.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with COS.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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