Asphalte ads
Fashion & ApparelMetaUpdated
Adspy has recorded 4,027 ad creatives for Asphalte on Meta since Oct 4, 2023: 81% images and 19% videos. A creative has a median recorded running time of 14 days. 901 were live at the last record, on Nov 9, 2026.
- 4,027
- creatives recorded
- 901
- live at the last record
- 14 days
- median recorded running time
- 395
- new in the last 30 days
Asphalte ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 812 days recorded
EndedFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 654 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 577 days recorded
EndedFirst recorded
- Screen Recording
- Text Overlay on Footage
Meta · Video · 433 days recorded
EndedFirst recorded
- Opens with: Visual Surprise / Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 356 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Image · 346 days recorded
EndedFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 338 days recorded
EndedFirst recorded
- Studio Shot
- Collage
Meta · Image · 325 days recorded
EndedFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 307 days recorded
EndedFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 288 days recorded
EndedFirst recorded
- Lifestyle Photography
- Single Image
Meta · Video · 273 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt + Bold Statement
- Branded Production
- Voiceover B-Roll
Meta · Image · 272 days recorded
EndedFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 266 days recorded
EndedFirst recorded
- Branded Production
- Single Image
Meta · Image · 266 days recorded
EndedFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 265 days recorded
EndedFirst recorded
- Lifestyle Photography
- Single Image
Meta · Video · 244 days recorded
EndedFirst recorded
- Opens with: Bold Statement / Visual Intrigue
- Branded Production
- Voiceover B-Roll
Meta · Video · 196 days recorded
EndedFirst recorded
- UGC
- Talking Head
Meta · Video · 183 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Video · 182 days recorded
LiveFirst recorded
- Opens with: Product Showcase / Visual Variety
- Product Photography
- Flat Lay
Meta · Video · 179 days recorded
EndedFirst recorded
- Opens with: Visual Surprise / Product Reveal
- Branded Production
- Talking Head
Meta · Video · 172 days recorded
LiveFirst recorded
- Opens with: Bold Statement / Question
- Mixed Media
- Montage
Meta · Video · 169 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Lo-Fi
- Unboxing
Meta · Video · 164 days recorded
EndedFirst recorded
- Opens with: Bold Statement / Question
- Mixed Media
- Montage
Meta · Video · 162 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Key facts about Asphalte's ads
- As of Nov 9, 2026, Adspy's library holds 4,027 ad creatives for Asphalte, recorded on Meta since Oct 4, 2023.
- 901 of the 4,027 Asphalte creatives read here (22%) were live at the last record; 3,124 had ended.
- Asphalte's creatives are 81% images and 19% videos. The median recorded running time is 14 days for its images and 19 days for its videos.
- Asphalte's most common video openings are "Visual Surprise" (33%), "Pattern Interrupt" (12%) and "Bold Statement" (12%), as a share of its analysed videos.
- 301 Asphalte creatives (7%) were seen live for 90 days or more, and 1,003 for under 7 days.
- Asphalte added 395 new creatives in the last 30 days and 1,157 in the last 90, against an average of 225 a month over the last 12 months.
- The longest-recorded Asphalte ad shown here is an image on Meta, first recorded Oct 4, 2023 and seen live for 812 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Asphalte has 14 days, 19% videos and 395.
- In Sustainable Fashion, the brands whose ads are closest to Asphalte's are Marine Layer, Faherty Brand and COS, among 32 brands of that sector in Adspy's library.
How Asphalte advertises, in figures
Computed on 4,027 recorded creatives, 3,969 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 3,270 | 81% | 14 |
| Video | 757 | 19% | 19 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 1,003 |
| 7 to 29 days | 1,535 |
| 30 to 89 days | 1,186 |
| 90 days or more | 301 |
Median: 14 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 235 | 33% | 15 |
| Pattern Interrupt | 88 | 12% | 26 |
| Bold Statement | 87 | 12% | 26 |
| Visual Intrigue | 52 | 7% | 8 |
| Bold Statement / Question | 20 | 3% | 46 |
| Bold Statement / Pattern Interrupt | 14 | 2% | 32 |
| Question | 13 | 2% | 14 |
| Pain Point Agitation | 10 | 1% | 53 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Asphalte launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Sep 2026, with 420 new creatives. 1,157 were first recorded in the last 90 days.
- Dec 2024: 5 new creatives
- Jan 2025: 40 new creatives
- Feb 2025: 40 new creatives
- Mar 2025: 66 new creatives
- Apr 2025: 42 new creatives
- May 2025: 25 new creatives
- Jun 2025: 29 new creatives
- Jul 2025: 35 new creatives
- Aug 2025: 245 new creatives
- Sep 2025: 246 new creatives
- Oct 2025: 368 new creatives
- Nov 2025: 142 new creatives
- Dec 2025: 75 new creatives
- Jan 2026: 128 new creatives
- Feb 2026: 38 new creatives
- Mar 2026: 190 new creatives
- Apr 2026: 288 new creatives
- May 2026: 200 new creatives
- Jun 2026: 249 new creatives
- Jul 2026: 261 new creatives
- Aug 2026: 344 new creatives
- Sep 2026: 420 new creatives
- Oct 2026: 415 new creatives
- Nov 2026: 95 new creatives
Asphalte next to its closest brands in Sustainable Fashion
The 3 brands closest to Asphalte among the 32 Sustainable Fashion brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Asphalte | 4,027 | 901 | 19% | 14 | 395 | Visual Surprise |
 Marine Layer | 3,161 | 222 | 24% | 10 | 190 | Visual Surprise |
 Faherty Brand | 1,014 | 156 | 40% | 22 | 62 | Visual Surprise |
 COS | 5,341 | 2,137 | 16% | 24 | 487 | Visual Surprise |
- Compared with Marine Layer, Asphalte has 4,027 creatives recorded against 3,161, 19% videos against 24%, 395 new in the last 30 days against 190, and a median recorded running time of 14 days against 10 days.
- Compared with Faherty Brand, Asphalte has 4,027 creatives recorded against 1,014, 19% videos against 40%, 395 new in the last 30 days against 62, and a median recorded running time of 14 days against 22 days.
- Compared with COS, Asphalte has 4,027 creatives recorded against 5,341, 19% videos against 16%, 395 new in the last 30 days against 487, and a median recorded running time of 14 days against 24 days.
Ads similar to Asphalte's
5 ads from FAGUO, Marine Layer and BonneGueule that share their production and their message with one of the Asphalte ads shown on this page. Same rule: first recorded 20 days ago or more.
FAGUO
Meta · Image · 180 days recorded
- Shares: Lifestyle Photography
- Shares: Single Image
- Shares: Model
Meta · Image · 218 days recorded
- Shares: Lifestyle Photography
- Shares: Single Image
- Shares: Model
Meta · Image · 152 days recorded
- Shares: Lifestyle Photography
- Shares: Single Image
- Shares: Model
BonneGueule
Meta · Image · 189 days recorded
- Shares: Single Image
- Shares: Model
BonneGueule
Meta · Video · 65 days recorded
- Shares: Model
The full reading of Asphalte's ads
A Brand Full Analysis also reads what Asphalte says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Asphalte with AdspyShow me Asphalte's longest-running video ads and what they open withCompare Asphalte's ads with its closest competitorMessaging angles
29 angles read across 3,969 analysed creatives
Shown in the full analysis.
Offers
11 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
249 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Asphalte's ads
How many ads has Asphalte run?
Adspy has recorded 4,027 ad creatives for Asphalte on Meta since Oct 4, 2023. A creative is one image or video, and several ads can use the same one.
Is Asphalte running ads right now?
At the last record, on Nov 9, 2026, 901 creatives of Asphalte were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Asphalte use?
Of the creatives recorded for Asphalte, 81% images and 19% videos.
How do Asphalte's video ads open?
Asphalte's most common video openings are "Visual Surprise" (33%), "Pattern Interrupt" (12%) and "Bold Statement" (12%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Asphalte's ads run?
The median recorded running time of a Asphalte creative is 14 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Asphalte's longest-running ad?
The longest-recorded Asphalte ad shown here is an image on Meta, first recorded Oct 4, 2023 and seen live for 812 days.
How often does Asphalte launch new ads?
Asphalte added 395 new creatives in the last 30 days and 1,157 in the last 90, against an average of 225 a month over the last 12 months.
Which brands advertise like Asphalte?
In Sustainable Fashion, the brands whose ads are closest to Asphalte's are Marine Layer, Faherty Brand and COS, among 32 brands of that sector in Adspy's library. Compared with Marine Layer, Asphalte has 4,027 creatives recorded against 3,161, 19% videos against 24%, 395 new in the last 30 days against 190, and a median recorded running time of 14 days against 10 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Asphalte.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Asphalte.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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