BMW ads
AutomotiveMetaPublished Updated Data as of
Adspy has recorded 1,844 ad creatives for BMW on Meta since Mar 22, 2024: 75% images and 25% videos. A creative has a median recorded running time of 15 days. 248 were first recorded in the last 90 days, the newest on Nov 4, 2026.
- 1,844
- creatives recorded
- 15 days
- median recorded running time
- 86
- new in the 30 days to Nov 11, 2026
- 248
- new in the 90 days to Nov 11, 2026
BMW ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 223 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- POV
Meta · Image · 174 days recorded
First recorded
- 3D Render
- Single Image
Meta · Image · 174 days recorded
First recorded
- Branded Production
- Single Image
Meta · Image · 174 days recorded
First recorded
- 3D Render
- Single Image
Meta · Image · 174 days recorded
First recorded
- Studio Shot
- Product Closeup
Meta · Image · 174 days recorded
First recorded
- Product Photography
- Single Image
Meta · Image · 174 days recorded
First recorded
- 3D Render
- Single Image
Meta · Image · 174 days recorded
First recorded
- Product Photography
- Single Image
Meta · Image · 174 days recorded
First recorded
- 3D Render
- Single Image
Meta · Image · 174 days recorded
First recorded
- Product Photography
- Single Image
Meta · Image · 174 days recorded
First recorded
- Branded Production
- POV
Meta · Video · 172 days recorded
First recorded
- Opens with: Visual Surprise / Character Reveal
- Branded Production
- Skit
Meta · Image · 160 days recorded
First recorded
- Studio Shot
- Single Image
Meta · Image · 160 days recorded
First recorded
- Branded Production
- Single Image
Meta · Video · 160 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- POV
Meta · Video · 160 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- POV
Meta · Video · 160 days recorded
First recorded
- Opens with: Bold Statement / Visual Intrigue
- Branded Production
- Talking Head
Meta · Video · 160 days recorded
First recorded
- Opens with: Visual Surprise
- Screen Recording
- POV
Meta · Video · 160 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- POV
Meta · Video · 146 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 146 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 146 days recorded
First recorded
- Opens with: Visual Surprise
- Studio Shot
- Voiceover B-Roll
Meta · Video · 146 days recorded
First recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 144 days recorded
First recorded
- Opens with: Pattern Interrupt
Key facts about BMW's ads
- As of Nov 4, 2026, Adspy's library holds 1,844 ad creatives for BMW, recorded on Meta since Mar 22, 2024.
- BMW's creatives are 75% images and 25% videos. The median recorded running time is 15 days for its images and 14 days for its videos.
- BMW's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (11%) and "Question" (2%), as a share of its analysed videos.
- 179 BMW creatives (10%) were recorded running for 90 days or more, and 110 for under 7 days.
- BMW added 86 new creatives in the last 30 days and 248 in the last 90, against an average of 80 a month over the last 12 months.
- The longest-recorded BMW ad shown here is a video on Meta, first recorded Aug 4, 2025 and recorded running for 223 days; it opens with "Visual Surprise".
- Across the 46 Automotive brands in Adspy's library, the median brand has a recorded running time of 33 days, 25% videos and 40 new creatives in 30 days. BMW has 15 days, 25% videos and 86.
- In Car Manufacturers, the brands whose ads are closest to BMW's are Cadillac, ALFA ROMEO and Porsche, among 19 brands of that sector in Adspy's library.
How BMW advertises, in figures
Computed on 1,844 recorded creatives, 1,842 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 1,388 | 75% | 15 |
| Video | 456 | 25% | 14 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 110 |
| 7 to 29 days | 1,270 |
| 30 to 89 days | 249 |
| 90 days or more | 179 |
Median: 15 days. Days a creative was recorded running in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 331 | 73% | 15 |
| Pattern Interrupt | 49 | 11% | 13 |
| Question | 10 | 2% | 12 |
| Visual Surprise / Pattern Interrupt | 5 | 1% | 13 |
| Bold Statement | 4 | under 1% | 12 |
| Pattern Interrupt / Bold Statement | 4 | under 1% | 27 |
| Pattern Interrupt / Visual Surprise | 4 | under 1% | 25 |
| Bold Statement / Visual Intrigue | 2 | under 1% | 88 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When BMW launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Dec 2025, with 166 new creatives. 248 were first recorded in the last 90 days.
- Dec 2024: 48 new creatives
- Jan 2025: 27 new creatives
- Feb 2025: 0 new creatives
- Mar 2025: 0 new creatives
- Apr 2025: 24 new creatives
- May 2025: 84 new creatives
- Jun 2025: 85 new creatives
- Jul 2025: 77 new creatives
- Aug 2025: 90 new creatives
- Sep 2025: 99 new creatives
- Oct 2025: 67 new creatives
- Nov 2025: 70 new creatives
- Dec 2025: 166 new creatives
- Jan 2026: 42 new creatives
- Feb 2026: 83 new creatives
- Mar 2026: 82 new creatives
- Apr 2026: 77 new creatives
- May 2026: 86 new creatives
- Jun 2026: 68 new creatives
- Jul 2026: 69 new creatives
- Aug 2026: 67 new creatives
- Sep 2026: 91 new creatives
- Oct 2026: 82 new creatives
- Nov 2026: 47 new creatives
BMW next to its closest brands in Car Manufacturers
The 3 brands closest to BMW among the 19 Car Manufacturers brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Videos | Median recorded days | New in 30 days | New in 90 days | Top video opening |
|---|---|---|---|---|---|---|
| BMW | 1,844 | 25% | 15 | 86 | 248 | Visual Surprise |
 Cadillac | 1,226 | 20% | 43 | 131 | 342 | Visual Surprise |
 ALFA ROMEO | 676 | 11% | 43 | 40 | 146 | Visual Surprise |
 Porsche | 2,682 | 23% | 63 | 252 | 586 | Visual Surprise |
- Compared with Cadillac, BMW has 1,844 creatives recorded against 1,226, 25% videos against 20%, 86 new in the last 30 days against 131, and a median recorded running time of 15 days against 43 days.
- Compared with ALFA ROMEO, BMW has 1,844 creatives recorded against 676, 25% videos against 11%, 86 new in the last 30 days against 40, and a median recorded running time of 15 days against 43 days.
- Compared with Porsche, BMW has 1,844 creatives recorded against 2,682, 25% videos against 23%, 86 new in the last 30 days against 252, and a median recorded running time of 15 days against 63 days.
Ads similar to BMW's
5 ads from ALFA ROMEO, Mercedes-Benz, Audi France and Cadillac that share their production and their message with one of the BMW ads shown on this page. Same rule: first recorded 20 days ago or more.
Meta · Video · 219 days recorded
- Shares: Voiceover B-Roll
- Shares: Model
Meta · Image · 173 days recorded
- Shares: Studio Shot
- Shares: Single Image
Meta · Video · 194 days recorded
- Shares: Voiceover B-Roll
- Shares: Model
Meta · Image · 212 days recorded
- Shares: Studio Shot
- Shares: Single Image
Meta · Image · 309 days recorded
- Shares: Studio Shot
- Shares: Single Image
The full reading of BMW's ads
A Brand Full Analysis also reads what BMW says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of BMW with AdspyShow me BMW's longest-running video ads and what they open withCompare BMW's ads with its closest competitorMessaging angles
20 angles read across 1,842 analysed creatives
Shown in the full analysis.
Offers
2 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
180 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about BMW's ads
How many ads has BMW run?
Adspy has recorded 1,844 ad creatives for BMW on Meta since Mar 22, 2024. A creative is one image or video, and several ads can use the same one.
How recent are BMW's ads?
The newest BMW creative in Adspy's library was first recorded on Nov 4, 2026. 86 creatives were first recorded in the last 30 days and 248 in the last 90. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does BMW use?
Of the creatives recorded for BMW, 75% images and 25% videos.
How do BMW's video ads open?
BMW's most common video openings are "Visual Surprise" (73%), "Pattern Interrupt" (11%) and "Question" (2%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do BMW's ads run?
The median recorded running time of a BMW creative is 15 days. Recorded running time is the number of days a creative was recorded running in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is BMW's longest-running ad?
The longest-recorded BMW ad shown here is a video on Meta, first recorded Aug 4, 2025 and recorded running for 223 days; it opens with "Visual Surprise".
How often does BMW launch new ads?
BMW added 86 new creatives in the last 30 days and 248 in the last 90, against an average of 80 a month over the last 12 months.
Which brands advertise like BMW?
In Car Manufacturers, the brands whose ads are closest to BMW's are Cadillac, ALFA ROMEO and Porsche, among 19 brands of that sector in Adspy's library. Compared with Cadillac, BMW has 1,844 creatives recorded against 1,226, 25% videos against 20%, 86 new in the last 30 days against 131, and a median recorded running time of 15 days against 43 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with BMW.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with BMW.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
Have a brand in mind?
Add Adspy to your assistant with this URL, sign in, and ask about its ads. You need no ad account.