Adspy.sh vs Panoramata

Panoramata (panoramata.co) monitors competitors' whole marketing: ads on Meta, Google, TikTok and more, emails, SMS, landing pages and social posts, with 3 to 20 users included. Adspy (adspy.sh) is creative research on public Meta and Google ads: every ad read and tagged, unlimited followed brands from $19 a month for one source of Meta, Google or TikTok, or $39 for all three, in Claude, Codex or any remote MCP client.

Adspy wrote this comparison from public information.Facts checked on Sep 24, 2026.Not affiliated with Panoramata.Corrections: info@adspy.sh

Choose Panoramata if

you monitor competitors' whole marketing, emails, SMS, landing pages and social posts as well as ads on many networks, with a team of 3 to 20 included.

Choose Adspy if

you focus on ad creative, with every ad read and tagged, unlimited followed brands from $19 a month for one source of Meta, Google or TikTok, or $39 for all three and a missing brand collected in minutes.

Panoramata and Adspy, feature by feature

Each Panoramata entry links to the public page it comes from, checked on the date in the sources below. Adspy’s own gaps are marked the same way.

Yes
Partly, or on some plans
No
Not published

Panoramata compared with Adspy, feature by feature
Feature	Panoramata	Adspy
Ad sources
Meta ads (Facebook, Instagram)	Yes: Meta ads tracked on every plan¹⁵	Yes: Facebook and Instagram; most of the library
Google and YouTube ads	Yes: Google Display, YouTube and Search ads on every plan¹⁵	Partly: Ads Transparency Center, including YouTube; smaller than Meta
TikTok ads	Yes: TikTok ads tracked and searchable on every plan¹⁶	No: Not covered; the organic posts of brands' TikTok accounts are
Ads kept after they end	Yes: 6 months of history on Startup; unlimited from Professional¹⁴	Yes: Kept after they end, with recorded activity
Analysis
AI analysis of each ad	Partly: Creative analysis of hooks, angles and personas, from Professional¹⁵	Yes: Hook, angle, format, tone, call to action
Video transcripts	Not published: Not published	Yes: Transcripts of video ads, where available
Automatic AI tags	Partly: Ads filter by hook, USP, angle, style and persona⁶⁷	Yes: Native AI tags in 23 creative categories
Patterns across a brand	Yes: Creative insights by brand and market; Ask AI on each company⁵⁸	Yes: Brand Full Analysis and side-by-side brand comparison
Following brands
Followed brands	Yes: 20 competitors on Startup; unlimited from Professional¹⁹	Yes: Followed from your assistant, on every plan
Change reports on followed brands	Yes: A weekly email summary; custom reports and alerts from Professional¹¹⁰	Partly: No change reports; ask for a followed brand's newest ads
Adding a missing brand	Yes: Request a company; Panoramata says it adds it within 24 hours¹¹	Yes: Requested from your assistant: 94% collected within 10 minutes
Workflow
Team workspace	Yes: 3, 10 or 20 users by plan, at no extra charge¹¹²	Yes: Shared collections and notes; $5, $15 or $29 a month per extra user, by plan
AI assistants (MCP)	Yes: MCP on every plan, with 300, 1,000 or 3,000 credits¹¹³	Yes: Claude, Claude Code, Codex and other MCP clients
API	Partly: API listed on Enterprise only¹	Partly: REST API on Enterprise; every plan works through MCP
Browser extension	Not published: Not published	No: No browser extension
Your own ad accounts	Not published: Not published	No: Public ads only: no spend or ROAS
Free plan or trial	Yes: A free limited version with no card; 14-day money-back guarantee¹³	No: No free plan or trial
Price and library
Price	Startup $99 a month, Professional $179, Advanced $399 (or $990, $1,790 and $3,990 a year); visitors in the euro area see €99, €149 and €379 a month. Enterprise custom.¹	Starter $19 a month (one source: Meta, Google or TikTok; 2,000 credits), Pro $39 (every source; 6,000 credits), Unlimited $99 (every source; no credit count, fair use) and Enterprise on contract. One user included; an additional user is $5 a month on Starter, $15 on Pro and $29 on Unlimited. Research runs in your AI assistant.
Library	Panoramata's figures vary by page: 1B+ creatives and 100k+ companies tracked (its help center), 4 million ads (its ads FAQ).³⁵	Library records · October 2026: 2.2M+ creative records, 7.5M+ source-ad records, 2.5k+ advertiser profiles.

Where Panoramata is the better choice

You monitor more than ads
Panoramata tracks competitors' emails, flows, SMS, landing pages, website changes and social posts next to their ads. Adspy covers ads, and the organic posts of brands' TikTok and YouTube accounts.¹²
You need more ad networks
It lists Meta, TikTok, Google Display, YouTube, Search, Pinterest and LinkedIn ads on every plan. Adspy covers Meta and Google's Ads Transparency Center.¹⁵
Your team is included
Plans include 3, 10 or 20 users. Adspy includes one user; each other user is $5 a month on Starter, $15 on Pro and $29 on Unlimited.¹
You want reports in Slack or email
A weekly Monday summary on every plan, and custom email, ads and keyword reports with a Slack integration from Professional.¹¹⁰

Where Adspy is different

Unlimited followed brands from $19 a month
Every Adspy plan follows as many brands as you want. Panoramata's Startup plan ($99 a month) tracks 20 competitors with 6 months of history; unlimited tracking starts on Professional at $179.¹
A missing brand in minutes, not a day
Ask your assistant to add a missing brand (400 credits) and Adspy collects its ads on the spot: 94% of 663 requests from March to September 2026 finished within 10 minutes, with a median of 2.3 minutes. Panoramata says it adds a requested company within 24 hours.¹¹
Every ad read on every plan
Each collected ad comes with its hook, angle, format, tone, call to action, transcript and AI tags in 23 creative categories, on every plan; your assistant reads an analysis at no credit cost, included with fair use. Panoramata's creative analysis of hooks and angles starts on Professional.¹
Brand X-Ray with the ads behind each pattern
Brand X-Ray shows the hooks, formats and messages that recur across a brand's ads, with the ads behind each pattern, and compares brands side by side.

The same research in your AI assistant, with Adspy

Connect Adspy to your AI assistant, then ask for a brand, a product or a phrase, for example Meta video ads that mention collagen.
Ask for AG1's ads: its creatives across Meta, their formats and their recorded activity.
Ask for AG1's Brand Full Analysis: the hooks and formats across its ads, its organic posts where Adspy collects them, and the ads behind each finding.
Ask your assistant to compare AG1 with another brand side by side.
Follow AG1, then ask for its newest ads, newest first, to see what it started running.

Questions

How many competitors can I follow in each?

Adspy follows unlimited brands on every plan, from $19 a month. Panoramata's Startup plan ($99) tracks 20 competitors with 6 months of history; Professional ($179) and above are unlimited.

How fast is a missing brand added?

In Adspy, a brand you ask your assistant to add (400 credits) is collected on the spot: 94% of 663 requests from March to September 2026 finished within 10 minutes, with a median of 2.3 minutes. Panoramata says it adds a requested company within 24 hours.

Does Adspy track emails, SMS or landing pages?

No. Adspy covers ads on Meta and Google, with their analysis, and the organic posts of brands' TikTok and YouTube accounts. Panoramata monitors emails, SMS, landing pages and social posts too.

Sources and method

This page compares published facts only. Panoramata’s entries come from its own public pages, listed below with the date each was checked; Adspy’s come from this site’s plans and product pages. Adspy's time to collect a missing brand is measured from its own job records: 663 requests from March to September 2026, median 2.3 minutes, 94% within 10 minutes, counted until the brand's ads are collected. Sources are checked again at least every 90 days and when a price changes. To report an error, write to info@adspy.sh.