Adspy.sh vs Foreplay

Foreplay (foreplay.co) is a swipe file for saving ads from many platforms, with a library of ads its users have saved, competitor tracking on Meta from its $175 plan, briefs and analytics for your own ad accounts. Adspy (adspy.sh) collects brands' ads from the public Meta and Google libraries, follows unlimited brands from $19 a month for one source of Meta, Google or TikTok, or $39 for all three, and reads every ad it collects, with AI tags and Brand X-Ray, in Claude, Codex or any remote MCP client.

Adspy wrote this comparison from public information.Facts checked on Sep 23, 2026.Not affiliated with Foreplay.Corrections: info@adspy.sh

Choose Foreplay if

you save ads from many places (TikTok, LinkedIn, Instagram, your phone), want creative analytics on your own ad accounts in the same tool, or turn references into briefs and storyboards.

Choose Adspy if

you want competitors' ads collected from Meta and Google's public libraries, unlimited followed brands from $19 a month for one source of Meta, Google or TikTok, or $39 for all three, and every ad read and tagged for you, in Claude, Codex or any remote MCP client.

Foreplay and Adspy, feature by feature

Each Foreplay entry links to the public page it comes from, checked on the date in the sources below. Adspy’s own gaps are marked the same way.

Yes
Partly, or on some plans
No
Not published

Foreplay compared with Adspy, feature by feature
Feature	Foreplay	Adspy
Ad sources
Meta ads (Facebook, Instagram)	Yes: Facebook and Instagram, saved by users or tracked with Spyder²⁶	Yes: Facebook and Instagram; most of the library
Google and YouTube ads	Partly: YouTube Shorts through the extension; Google Transparency coming soon³	Partly: Ads Transparency Center, including YouTube; smaller than Meta
TikTok ads	Yes: TikTok ads in the library and the extension²³	No: Not covered; the organic posts of brands' TikTok accounts are
Ads kept after they end	Yes: Saved ads stay after takedown; Spyder keeps ads from when tracking starts⁴⁵	Yes: Kept after they end, with recorded activity
Analysis
AI analysis of each ad	Yes: AI analysis of every saved ad: pain points, emotional drivers, targeting¹⁷	Yes: Hook, angle, format, tone, call to action
Video transcripts	Yes: Automatic transcription on every plan¹⁷	Yes: Transcripts of video ads, where available
Automatic AI tags	Partly: AI tags on your own ads in Lens; saved ads carry custom tags¹⁴¹⁵	Yes: Native AI tags in 23 creative categories
Patterns across a brand	Partly: Spyder: creative mix, landing pages, hooks and tests; not on Basic¹⁴	Yes: Brand Full Analysis and side-by-side brand comparison
Following brands
Followed brands	Yes: Spyder from Workflow: 15 or 50 brands, unlimited on annual billing¹⁶	Yes: Followed from your assistant, on every plan
Change reports on followed brands	Partly: Slack and email updates on tracked brands' new ads, from Workflow¹⁶	Partly: No change reports; ask for a followed brand's newest ads
Adding a missing brand	Yes: Add a brand's Ad Library URL; active ads load in 5 to 10 minutes⁶	Yes: Requested from your assistant: 94% collected within 10 minutes
Workflow
Team workspace	Yes: 1, 5 or 10 users by plan; $20 per extra user; share links¹⁸	Yes: Shared collections and notes; $5, $15 or $29 a month per extra user, by plan
AI assistants (MCP)	Yes: Remote MCP for Claude, ChatGPT, Codex and others, on API credits⁹¹⁰¹¹	Yes: Claude, Claude Code, Codex and other MCP clients
API	Yes: Public API, on the plan's API credits¹¹¹⁶	Partly: REST API on Enterprise; every plan works through MCP
Browser extension	Yes: Chrome extension, plus iOS and Android apps³¹⁷	No: No browser extension
Your own ad accounts	Partly: Lens analytics on your ad accounts: 1 brand on Workflow, 10 on Agency¹¹³	No: Public ads only: no spend or ROAS
Free plan or trial	Yes: 7-day trial, card required; no free plan¹	No: No free plan or trial
Price and library
Price	Basic $59 a month ($49 billed annually), Workflow $175 ($149), Agency $459 ($389), Enterprise on request.¹	Starter $19 a month (one source: Meta, Google or TikTok; 2,000 credits), Pro $39 (every source; 6,000 credits), Unlimited $99 (every source; no credit count, fair use) and Enterprise on contract. One user included; an additional user is $5 a month on Starter, $15 on Pro and $29 on Unlimited. Research runs in your AI assistant.
Library	200M+ ads in a community library of ads its users saved (Foreplay's figure); not every ad that runs.¹²	Library records · October 2026: 2.2M+ creative records, 7.5M+ source-ad records, 2.5k+ advertiser profiles.

Where Foreplay is the better choice

You collect ads from many places
Foreplay's extension and mobile apps save ads from the Facebook, TikTok and LinkedIn ad libraries, Instagram, TikTok and YouTube Shorts. Adspy has no extension; it covers Meta and Google ads, and collects the organic posts of brands' TikTok and YouTube accounts itself.³¹⁷
You want analytics on your own ad accounts
Foreplay's Lens connects your ad accounts for creative analytics, reports and benchmarks. Adspy does not connect ad accounts.¹¹³
You turn references into briefs
Foreplay's Briefs writes scripts and builds storyboards from saved ads, on every plan, and exports them to PDF or Sheets.¹¹²
Your research includes TikTok or LinkedIn ads
Foreplay's library includes TikTok and LinkedIn ads. Adspy does not cover either.²

Where Adspy is different

Unlimited followed brands from $19 a month
Every Adspy plan follows as many brands as you want, from $19 a month, billed monthly. Foreplay's Spyder starts on Workflow at $175 a month with 15 brands (50 on Agency), and becomes unlimited on annual billing, from $149 a month.¹
Every ad of a brand, not only the saved ones
Adspy collects each brand's ads from Meta Ad Library and Google's Ads Transparency Center, whether or not anyone saved them. Foreplay's library holds the ads its users saved.²
AI tags on competitors' ads
Analyzed ads carry AI tags in 23 creative categories, from asset type to hook style, so the whole library filters by them. Foreplay's AI tagging works on your own ads in Lens; saved ads carry the tags you add.¹⁴¹⁵
Google and YouTube ads
Adspy includes creatives from Google's Ads Transparency Center, including available YouTube ads, next to Meta. Foreplay lists saving from the Transparency Center as coming soon.³
History from before you followed
For brands already in the library, Adspy shows ads that ended before you followed them, with their recorded activity. Spyder keeps a brand's ads from the moment tracking starts.⁵

The same research in your AI assistant, with Adspy

Connect Adspy to your AI assistant, then ask for a brand, a product or a phrase, for example Meta video ads that mention collagen.
Ask for AG1's ads: its creatives across Meta, their formats and their recorded activity.
Ask for AG1's Brand Full Analysis: the hooks and formats across its ads, its organic posts where Adspy collects them, and the ads behind each finding.
Follow AG1, then ask for its newest ads, newest first, to see what it started running.
Ask your assistant to save the ads worth keeping in a collection, with a note for your team.

Questions

Does Adspy show every ad a brand runs?

Adspy collects a brand's ads from Meta Ad Library and Google's Ads Transparency Center; coverage depends on what each source makes available and what has been collected. Foreplay's library holds ads its users saved, and its Spyder feature tracks a brand's Meta ads once tracking starts.

How many brands can I follow?

Adspy follows unlimited brands on every plan, from $19 a month. Foreplay's Spyder follows 15 brands on Workflow ($175 a month) and 50 on Agency ($459), unlimited on annual billing; it is not on Basic.

Does Adspy have a browser extension?

No. You search the Adspy library from your AI assistant and ask it to add a missing brand, for 400 credits: 94% of 663 requests from March to September 2026 finished within 10 minutes, with a median of 2.3 minutes. Foreplay's extension saves ads from many platforms.

Can I use either one inside Claude?

Yes. Both offer an MCP server. Adspy's is included in every plan; Foreplay's draws on its plan's API credits.

Does Adspy connect to my ad accounts?

No. Adspy uses public ad data only, so it shows no spend, conversions or ROAS. Foreplay's Lens connects your own ad accounts for creative analytics.

Sources and method

This page compares published facts only. Foreplay’s entries come from its own public pages, listed below with the date each was checked; Adspy’s come from this site’s plans and product pages. Adspy's time to collect a missing brand is measured from its own job records: 663 requests from March to September 2026, median 2.3 minutes, 94% within 10 minutes, counted until the brand's ads are collected. Sources are checked again at least every 90 days and when a price changes. To report an error, write to info@adspy.sh.