Zalando ads
E-commerce & RetailMetaUpdated
Adspy has recorded 3,003 ad creatives for Zalando on Meta since Sep 9, 2024: 52% videos and 48% images. A creative has a median recorded running time of 30 days. 1,360 were live at the last record, on Nov 7, 2026.
- 3,003
- creatives recorded
- 1,360
- live at the last record
- 30 days
- median recorded running time
- 192
- new in the last 30 days
Zalando ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 705 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 666 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 634 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 605 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 592 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 554 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 532 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 526 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 508 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 505 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 502 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 486 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Video · 250 days recorded
LiveFirst recorded
- Opens with: Pain Point Agitation & Question
- Studio Shot
- Montage
Meta · Video · 208 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC
- POV
- Lo-Fi
Meta · Video · 207 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Lo-Fi
- Text Overlay on Footage
- Lifestyle Photography
Meta · Video · 207 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC Mashup
- POV
- UGC
Meta · Video · 206 days recorded
LiveFirst recorded
- Branded Production
- Text Overlay on Footage
Meta · Video · 188 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Lo-Fi
- POV
Meta · Video · 179 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Video · 179 days recorded
LiveFirst recorded
- Opens with: Question/Relatable Problem
- UGC
- Talking Head
Meta · Video · 179 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC
- POV
Meta · Video · 178 days recorded
LiveFirst recorded
- Opens with: Question
- Lifestyle Photography
- Text Overlay on Footage
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- POV
Meta · Video · 174 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC
- Behind the Scenes
Key facts about Zalando's ads
- As of Nov 7, 2026, Adspy's library holds 3,003 ad creatives for Zalando, recorded on Meta since Sep 9, 2024.
- 1,360 of the 3,003 Zalando creatives read here (45%) were live at the last record; 1,641 had ended.
- Zalando's creatives are 52% videos and 48% images. The median recorded running time is 17 days for its videos and 70 days for its images.
- Zalando's most common video openings are "Pattern Interrupt" (34%), "Visual Surprise" (26%) and "Question" (9%), as a share of its analysed videos.
- 977 Zalando creatives (33%) were seen live for 90 days or more, and 321 for under 7 days.
- Zalando added 192 new creatives in the last 30 days and 603 in the last 90, against an average of 199 a month over the last 12 months.
- The longest-recorded Zalando ad shown here is an image on Meta, first recorded Oct 1, 2024 and seen live for 705 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. Zalando has 30 days, 52% videos and 192.
How Zalando advertises, in figures
Computed on 3,003 recorded creatives, 2,931 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 1,572 | 52% | 17 |
| Image | 1,431 | 48% | 70 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 321 |
| 7 to 29 days | 1,164 |
| 30 to 89 days | 539 |
| 90 days or more | 977 |
Median: 30 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Pattern Interrupt | 509 | 34% | 15 |
| Visual Surprise | 394 | 26% | 17 |
| Question | 131 | 9% | 45 |
| UGC-style Opening | 93 | 6% | 22 |
| Bold Statement | 77 | 5% | 18 |
| Visual Surprise / Pattern Interrupt | 31 | 2% | 16 |
| Pattern Interrupt / Question | 25 | 2% | 10 |
| Pattern Interrupt / Bold Statement | 15 | 1% | 15 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Zalando launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jun 2026, with 423 new creatives. 603 were first recorded in the last 90 days.
- Dec 2024: 19 new creatives
- Jan 2025: 14 new creatives
- Feb 2025: 15 new creatives
- Mar 2025: 21 new creatives
- Apr 2025: 6 new creatives
- May 2025: 11 new creatives
- Jun 2025: 18 new creatives
- Jul 2025: 22 new creatives
- Aug 2025: 11 new creatives
- Sep 2025: 19 new creatives
- Oct 2025: 138 new creatives
- Nov 2025: 259 new creatives
- Dec 2025: 284 new creatives
- Jan 2026: 117 new creatives
- Feb 2026: 9 new creatives
- Mar 2026: 3 new creatives
- Apr 2026: 215 new creatives
- May 2026: 315 new creatives
- Jun 2026: 423 new creatives
- Jul 2026: 315 new creatives
- Aug 2026: 254 new creatives
- Sep 2026: 210 new creatives
- Oct 2026: 194 new creatives
- Nov 2026: 49 new creatives
The full reading of Zalando's ads
A Brand Full Analysis also reads what Zalando says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Zalando with AdspyShow me Zalando's longest-running video ads and what they open withCompare Zalando's ads with its closest competitorMessaging angles
28 angles read across 2,931 analysed creatives
Shown in the full analysis.
Offers
9 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
263 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Zalando's ads
How many ads has Zalando run?
Adspy has recorded 3,003 ad creatives for Zalando on Meta since Sep 9, 2024. A creative is one image or video, and several ads can use the same one.
Is Zalando running ads right now?
At the last record, on Nov 7, 2026, 1,360 creatives of Zalando were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Zalando use?
Of the creatives recorded for Zalando, 52% videos and 48% images.
How do Zalando's video ads open?
Zalando's most common video openings are "Pattern Interrupt" (34%), "Visual Surprise" (26%) and "Question" (9%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Zalando's ads run?
The median recorded running time of a Zalando creative is 30 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Zalando's longest-running ad?
The longest-recorded Zalando ad shown here is an image on Meta, first recorded Oct 1, 2024 and seen live for 705 days.
How often does Zalando launch new ads?
Zalando added 192 new creatives in the last 30 days and 603 in the last 90, against an average of 199 a month over the last 12 months.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Zalando.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Zalando.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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