WOOLWORTHS ads
E-commerce & RetailMetaUpdated
Adspy has recorded 2,728 ad creatives for WOOLWORTHS on Meta since Sep 11, 2024: 71% images and 29% videos. A creative has a median recorded running time of 31 days. 184 were live at the last record, on Nov 6, 2026.
- 2,728
- creatives recorded
- 184
- live at the last record
- 31 days
- median recorded running time
- 153
- new in the last 30 days
WOOLWORTHS ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 445 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 265 days recorded
EndedFirst recorded
- Opens with: Visual Surprise/Pattern Interrupt
- Motion Graphics
- Text Overlay on Footage
Meta · Image · 246 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 229 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 228 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 223 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 211 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 206 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 203 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 193 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 193 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 190 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 182 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 179 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Closeup
Meta · Video · 179 days recorded
EndedFirst recorded
Meta Ad Library recordMeta · Video · 168 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 161 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Text Overlay on Footage
Meta · Video · 160 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Closeup
Meta · Video · 156 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Lo-Fi
- Montage
Meta · Video · 156 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Lifestyle Photography
- Text Overlay on Footage
Meta · Video · 155 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 153 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Video · 153 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- Branded Production
- Text Overlay on Footage
Meta · Video · 143 days recorded
EndedFirst recorded
Meta Ad Library record
Key facts about WOOLWORTHS's ads
- As of Nov 6, 2026, Adspy's library holds 2,728 ad creatives for WOOLWORTHS, recorded on Meta since Sep 11, 2024.
- 184 of the 2,728 WOOLWORTHS creatives read here (7%) were live at the last record; 2,544 had ended.
- WOOLWORTHS's creatives are 71% images and 29% videos. The median recorded running time is 30 days for its images and 33 days for its videos.
- WOOLWORTHS's most common video openings are "Visual Surprise" (47%), "Pattern Interrupt" (23%) and "Bold Statement" (6%), as a share of its analysed videos.
- 389 WOOLWORTHS creatives (14%) were seen live for 90 days or more, and 29 for under 7 days.
- WOOLWORTHS added 153 new creatives in the last 30 days and 493 in the last 90, against an average of 150 a month over the last 12 months.
- The longest-recorded WOOLWORTHS ad shown here is an image on Meta, first recorded Aug 21, 2025 and seen live for 445 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. WOOLWORTHS has 31 days, 29% videos and 153.
How WOOLWORTHS advertises, in figures
Computed on 2,728 recorded creatives, 2,684 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 1,944 | 71% | 30 |
| Video | 784 | 29% | 33 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 29 |
| 7 to 29 days | 1,116 |
| 30 to 89 days | 1,194 |
| 90 days or more | 389 |
Median: 31 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 357 | 47% | 30 |
| Pattern Interrupt | 175 | 23% | 47 |
| Bold Statement | 42 | 6% | 46 |
| UGC-style Opening | 19 | 3% | 65 |
| Visual Intrigue | 13 | 2% | 48 |
| Question | 11 | 2% | 30 |
| Visual Surprise / Pattern Interrupt | 11 | 2% | 51 |
| Visual Montage | 6 | under 1% | 43 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When WOOLWORTHS launches new creatives
New creatives per month, from Feb 2025 to Nov 2026. The busiest month was Aug 2026, with 294 new creatives. 493 were first recorded in the last 90 days.
- Feb 2025: 1 new creatives
- Mar 2025: 58 new creatives
- Apr 2025: 63 new creatives
- May 2025: 36 new creatives
- Jun 2025: 117 new creatives
- Jul 2025: 70 new creatives
- Aug 2025: 43 new creatives
- Sep 2025: 227 new creatives
- Oct 2025: 93 new creatives
- Nov 2025: 160 new creatives
- Dec 2025: 198 new creatives
- Jan 2026: 77 new creatives
- Feb 2026: 181 new creatives
- Mar 2026: 210 new creatives
- Apr 2026: 186 new creatives
- May 2026: 116 new creatives
- Jun 2026: 114 new creatives
- Jul 2026: 117 new creatives
- Aug 2026: 294 new creatives
- Sep 2026: 129 new creatives
- Oct 2026: 149 new creatives
- Nov 2026: 25 new creatives
The full reading of WOOLWORTHS's ads
A Brand Full Analysis also reads what WOOLWORTHS says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of WOOLWORTHS with AdspyShow me WOOLWORTHS's longest-running video ads and what they open withCompare WOOLWORTHS's ads with its closest competitorMessaging angles
33 angles read across 2,684 analysed creatives
Shown in the full analysis.
Offers
16 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
280 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about WOOLWORTHS's ads
How many ads has WOOLWORTHS run?
Adspy has recorded 2,728 ad creatives for WOOLWORTHS on Meta since Sep 11, 2024. A creative is one image or video, and several ads can use the same one.
Is WOOLWORTHS running ads right now?
At the last record, on Nov 6, 2026, 184 creatives of WOOLWORTHS were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does WOOLWORTHS use?
Of the creatives recorded for WOOLWORTHS, 71% images and 29% videos.
How do WOOLWORTHS's video ads open?
WOOLWORTHS's most common video openings are "Visual Surprise" (47%), "Pattern Interrupt" (23%) and "Bold Statement" (6%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do WOOLWORTHS's ads run?
The median recorded running time of a WOOLWORTHS creative is 31 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is WOOLWORTHS's longest-running ad?
The longest-recorded WOOLWORTHS ad shown here is an image on Meta, first recorded Aug 21, 2025 and seen live for 445 days.
How often does WOOLWORTHS launch new ads?
WOOLWORTHS added 153 new creatives in the last 30 days and 493 in the last 90, against an average of 150 a month over the last 12 months.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with WOOLWORTHS.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with WOOLWORTHS.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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