Under Armour ads
Fashion & ApparelMetaUpdated
Adspy has recorded 5,056 ad creatives for Under Armour on Meta since May 23, 2024: 79% images and 21% videos. A creative has a median recorded running time of 15 days. 1,774 were live at the last record, on Nov 9, 2026.
Figures on this page are computed on the 5,000 newest of the 5,056 recorded creatives.
- 5,056
- creatives recorded
- 1,774
- live at the last record
- 15 days
- median recorded running time
- 537
- new in the last 30 days
Under Armour ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 1,128 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 724 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 722 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 702 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 682 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 678 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 647 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 505 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 474 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 467 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 465 days recorded
LiveFirst recorded
- Single Image
- Single Image
Meta · Image · 428 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 220 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Montage
Meta · Video · 200 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Voiceover B-Roll
Meta · Video · 189 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Branded Production
- Talking Head
Meta · Video · 189 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- POV
Meta · Video · 180 days recorded
LiveFirst recorded
- Opens with: Brand Reveal / Visual Surprise
- Branded Production
- Text Overlay on Footage
Meta · Video · 180 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Video · 176 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Single Image
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Bold Statement / Visual Reveal
- Studio Shot
- Text Overlay on Footage
Meta · Video · 175 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Text Overlay on Footage
Key facts about Under Armour's ads
- As of Nov 9, 2026, Adspy's library holds 5,056 ad creatives for Under Armour, recorded on Meta since May 23, 2024.
- 1,774 of the 5,000 Under Armour creatives read here (35%) were live at the last record; 3,226 had ended.
- Under Armour's creatives are 79% images and 21% videos. The median recorded running time is 14 days for its images and 17 days for its videos.
- Under Armour's most common video openings are "Visual Surprise" (38%), "Pattern Interrupt" (29%) and "Bold Statement" (7%), as a share of its analysed videos.
- 887 Under Armour creatives (18%) were seen live for 90 days or more, and 804 for under 7 days.
- Under Armour added 537 new creatives in the last 30 days and 1,378 in the last 90, against an average of 277 a month over the last 12 months.
- The longest-recorded Under Armour ad shown here is an image on Meta, first recorded Aug 10, 2023 and seen live for 1,128 days.
- Across the 468 Fashion & Apparel brands in Adspy's library, the median brand has a recorded running time of 25 days, 27% videos and 59 new creatives in 30 days. Under Armour has 15 days, 21% videos and 537.
- In Sportswear, the brands whose ads are closest to Under Armour's are Supersports, Rapha and ROKA, among 41 brands of that sector in Adspy's library.
How Under Armour advertises, in figures
Computed on 5,000 recorded creatives, 4,945 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 3,955 | 79% | 14 |
| Video | 1,045 | 21% | 17 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 804 |
| 7 to 29 days | 2,402 |
| 30 to 89 days | 907 |
| 90 days or more | 887 |
Median: 15 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 385 | 38% | 17 |
| Pattern Interrupt | 300 | 29% | 17 |
| Bold Statement | 66 | 7% | 16 |
| UGC-style Opening | 36 | 4% | 20 |
| Visual Surprise / Pattern Interrupt | 17 | 2% | 49 |
| Visual Surprise & Pattern Interrupt | 13 | 1% | 66 |
| Bold Statement / Pattern Interrupt | 7 | under 1% | 8 |
| Pattern Interrupt / Bold Statement | 7 | under 1% | 11 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Under Armour launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Aug 2026, with 478 new creatives. 1,378 were first recorded in the last 90 days.
- Dec 2024: 76 new creatives
- Jan 2025: 13 new creatives
- Feb 2025: 33 new creatives
- Mar 2025: 32 new creatives
- Apr 2025: 88 new creatives
- May 2025: 62 new creatives
- Jun 2025: 72 new creatives
- Jul 2025: 100 new creatives
- Aug 2025: 142 new creatives
- Sep 2025: 143 new creatives
- Oct 2025: 336 new creatives
- Nov 2025: 260 new creatives
- Dec 2025: 161 new creatives
- Jan 2026: 76 new creatives
- Feb 2026: 64 new creatives
- Mar 2026: 89 new creatives
- Apr 2026: 264 new creatives
- May 2026: 324 new creatives
- Jun 2026: 418 new creatives
- Jul 2026: 359 new creatives
- Aug 2026: 478 new creatives
- Sep 2026: 376 new creatives
- Oct 2026: 467 new creatives
- Nov 2026: 247 new creatives
Under Armour next to its closest brands in Sportswear
The 3 brands closest to Under Armour among the 41 Sportswear brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Under Armour | 5,056 | 1,774 | 21% | 15 | 537 | Visual Surprise |
 Supersports | 6,261 | 796 | 3% | 16 | 410 | Visual Surprise |
 Rapha | 1,141 | 173 | 23% | 17 | 58 | Visual Surprise |
 ROKA | 765 | 38 | 17% | 19 | 28 | Visual Surprise |
- Compared with Supersports, Under Armour has 5,056 creatives recorded against 6,261, 21% videos against 3%, 537 new in the last 30 days against 410, and a median recorded running time of 15 days against 16 days.
- Compared with Rapha, Under Armour has 5,056 creatives recorded against 1,141, 21% videos against 23%, 537 new in the last 30 days against 58, and a median recorded running time of 15 days against 17 days.
- Compared with ROKA, Under Armour has 5,056 creatives recorded against 765, 21% videos against 17%, 537 new in the last 30 days against 28, and a median recorded running time of 15 days against 19 days.
Ads similar to Under Armour's
5 ads from Rapha, Salomon and TEN THOUSAND that share their production and their message with one of the Under Armour ads shown on this page. Same rule: first recorded 20 days ago or more.
Rapha
Meta · Video · 196 days recorded
- Shares: Text Overlay on Footage
- Shares: Model
Rapha
Meta · Video · 184 days recorded
- Shares: Montage
- Shares: Model
Salomon
Meta · Image · 615 days recorded
- Shares: Product Photography
- Shares: Product Closeup
Salomon
Meta · Image · 341 days recorded
- Shares: Product Photography
- Shares: Product Closeup
TEN THOUSAND
Meta · Image · 205 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of Under Armour's ads
A Brand Full Analysis also reads what Under Armour says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Under Armour with AdspyShow me Under Armour's longest-running video ads and what they open withCompare Under Armour's ads with its closest competitorMessaging angles
30 angles read across 4,945 analysed creatives
Shown in the full analysis.
Offers
13 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
268 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Under Armour's ads
How many ads has Under Armour run?
Adspy has recorded 5,056 ad creatives for Under Armour on Meta since May 23, 2024. A creative is one image or video, and several ads can use the same one.
Is Under Armour running ads right now?
At the last record, on Nov 9, 2026, 1,774 creatives of Under Armour were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Under Armour use?
Of the creatives recorded for Under Armour, 79% images and 21% videos.
How do Under Armour's video ads open?
Under Armour's most common video openings are "Visual Surprise" (38%), "Pattern Interrupt" (29%) and "Bold Statement" (7%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Under Armour's ads run?
The median recorded running time of a Under Armour creative is 15 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Under Armour's longest-running ad?
The longest-recorded Under Armour ad shown here is an image on Meta, first recorded Aug 10, 2023 and seen live for 1,128 days.
How often does Under Armour launch new ads?
Under Armour added 537 new creatives in the last 30 days and 1,378 in the last 90, against an average of 277 a month over the last 12 months.
Which brands advertise like Under Armour?
In Sportswear, the brands whose ads are closest to Under Armour's are Supersports, Rapha and ROKA, among 41 brands of that sector in Adspy's library. Compared with Supersports, Under Armour has 5,056 creatives recorded against 6,261, 21% videos against 3%, 537 new in the last 30 days against 410, and a median recorded running time of 15 days against 16 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Under Armour.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Under Armour.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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