smol ads
E-commerce & RetailMetaUpdated
Adspy has recorded 3,816 ad creatives for smol on Meta since Jun 20, 2023: 66% videos and 34% images. A creative has a median recorded running time of 28 days. 678 were live at the last record, on Nov 4, 2026.
- 3,816
- creatives recorded
- 678
- live at the last record
- 28 days
- median recorded running time
- 166
- new in the last 30 days
smol ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 303 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC
- Unboxing
Meta · Image · 273 days recorded
EndedFirst recorded
- Branded Production
- Product Closeup
Meta · Image · 270 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Video · 261 days recorded
EndedFirst recorded
- Opens with: Pain Point Agitation
- Lo-Fi
- POV
Meta · Video · 242 days recorded
EndedFirst recorded
- Opens with: Pain Point Agitation
- Lo-Fi
- Text Overlay on Footage
Meta · Video · 241 days recorded
EndedFirst recorded
- Opens with: Pain Point Agitation
- UGC
- Before After
Meta · Video · 241 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- UGC
- Voiceover B-Roll
Meta · Video · 238 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC
- Voiceover B-Roll
Meta · Video · 230 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC Mashup
- POV
Meta · Video · 229 days recorded
EndedFirst recorded
- Opens with: Pain Point Agitation
- Lo-Fi
- Text Overlay on Footage
Meta · Video · 227 days recorded
EndedFirst recorded
- Opens with: Bold Statement + Direct Address + Mission-Oriented
- UGC Mashup
- Montage
Meta · Video · 219 days recorded
EndedFirst recorded
- Lo-Fi
- POV
Meta · Image · 217 days recorded
EndedFirst recorded
- Product Photography
- Flat Lay
Meta · Video · 215 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC
- Talking Head
Meta · Image · 215 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 213 days recorded
EndedFirst recorded
- Opens with: Pain Point Agitation
- UGC
- Text Overlay on Footage
Meta · Image · 208 days recorded
EndedFirst recorded
- Product Photography
- Flat Lay
Meta · Image · 207 days recorded
LiveFirst recorded
- Lo-Fi
- Split Screen
Meta · Image · 205 days recorded
EndedFirst recorded
- UGC
- Single Image
Meta · Image · 198 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 188 days recorded
EndedFirst recorded
- UGC
- Single Image
Meta · Image · 187 days recorded
LiveFirst recorded
- Lifestyle Photography
- Single Image
Meta · Image · 183 days recorded
EndedFirst recorded
- Lo-Fi
- Text Overlay on Footage
Meta · Image · 183 days recorded
EndedFirst recorded
- Lo-Fi
- Text Overlay on Footage
Key facts about smol's ads
- As of Nov 4, 2026, Adspy's library holds 3,816 ad creatives for smol, recorded on Meta since Jun 20, 2023.
- 678 of the 3,816 smol creatives read here (18%) were live at the last record; 3,138 had ended.
- smol's creatives are 66% videos and 34% images. The median recorded running time is 28 days for its videos and 28 days for its images.
- smol's most common video openings are "Pattern Interrupt" (25%), "Pain Point Agitation" (18%) and "Bold Statement" (13%), as a share of its analysed videos.
- 535 smol creatives (14%) were seen live for 90 days or more, and 489 for under 7 days.
- smol added 166 new creatives in the last 30 days and 546 in the last 90, against an average of 191 a month over the last 12 months.
- The longest-recorded smol ad shown here is a video on Meta, first recorded Sep 26, 2025 and seen live for 303 days; it opens with "Pattern Interrupt".
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. smol has 28 days, 66% videos and 166.
- In Home Goods Retail, the brands whose ads are closest to smol's are Tru Earth, Dropps and Blueland, among 22 brands of that sector in Adspy's library.
How smol advertises, in figures
Computed on 3,816 recorded creatives, 3,771 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 2,519 | 66% | 28 |
| Image | 1,297 | 34% | 28 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 489 |
| 7 to 29 days | 1,481 |
| 30 to 89 days | 1,311 |
| 90 days or more | 535 |
Median: 28 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Pattern Interrupt | 614 | 25% | 19 |
| Pain Point Agitation | 442 | 18% | 36 |
| Bold Statement | 320 | 13% | 27 |
| Visual Surprise | 179 | 7% | 22 |
| UGC-style Opening | 157 | 6% | 31 |
| Question | 71 | 3% | 27 |
| Pattern Interrupt / Bold Statement | 54 | 2% | 43 |
| Bold Statement / Question | 33 | 1% | 34 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When smol launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jul 2025, with 427 new creatives. 546 were first recorded in the last 90 days.
- Dec 2024: 9 new creatives
- Jan 2025: 40 new creatives
- Feb 2025: 16 new creatives
- Mar 2025: 20 new creatives
- Apr 2025: 21 new creatives
- May 2025: 68 new creatives
- Jun 2025: 200 new creatives
- Jul 2025: 427 new creatives
- Aug 2025: 211 new creatives
- Sep 2025: 249 new creatives
- Oct 2025: 141 new creatives
- Nov 2025: 32 new creatives
- Dec 2025: 130 new creatives
- Jan 2026: 146 new creatives
- Feb 2026: 106 new creatives
- Mar 2026: 132 new creatives
- Apr 2026: 287 new creatives
- May 2026: 243 new creatives
- Jun 2026: 364 new creatives
- Jul 2026: 249 new creatives
- Aug 2026: 221 new creatives
- Sep 2026: 158 new creatives
- Oct 2026: 236 new creatives
- Nov 2026: 18 new creatives
smol next to its closest brands in Home Goods Retail
The 3 brands closest to smol among the 22 Home Goods Retail brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| smol | 3,816 | 678 | 66% | 28 | 166 | Pattern Interrupt |
 Tru Earth | 362 | 225 | 48% | 98 | 4 | Pattern Interrupt |
 Dropps | 438 | 239 | 43% | 48 | 31 | Pattern Interrupt |
 Blueland | 580 | 222 | 56% | 14 | 32 | Pattern Interrupt |
- Compared with Tru Earth, smol has 3,816 creatives recorded against 362, 66% videos against 48%, 166 new in the last 30 days against 4, and a median recorded running time of 28 days against 98 days.
- Compared with Dropps, smol has 3,816 creatives recorded against 438, 66% videos against 43%, 166 new in the last 30 days against 31, and a median recorded running time of 28 days against 48 days.
- Compared with Blueland, smol has 3,816 creatives recorded against 580, 66% videos against 56%, 166 new in the last 30 days against 32, and a median recorded running time of 28 days against 14 days.
Ads similar to smol's
5 ads from Tru Earth, Blueland, Dropps and Public Goods that share their production and their message with one of the smol ads shown on this page. Same rule: first recorded 20 days ago or more.
Tru Earth
Meta · Video · 312 days recorded
- Shares: Lo-Fi
- Shares: POV
- Shares: Hands Only
Blueland
Meta · Video · 174 days recorded
- Shares: Lo-Fi
- Shares: Hands Only
Dropps
Meta · Image · 214 days recorded
- Shares: Product Photography
- Shares: Single Image
Public Goods
Meta · Video · 153 days recorded
- Shares: Lo-Fi
- Shares: POV
- Shares: Hands Only
Blueland
Meta · Video · 176 days recorded
- Shares: Lo-Fi
- Shares: Hands Only
The full reading of smol's ads
A Brand Full Analysis also reads what smol says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of smol with AdspyShow me smol's longest-running video ads and what they open withCompare smol's ads with its closest competitorMessaging angles
32 angles read across 3,771 analysed creatives
Shown in the full analysis.
Offers
13 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
298 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about smol's ads
How many ads has smol run?
Adspy has recorded 3,816 ad creatives for smol on Meta since Jun 20, 2023. A creative is one image or video, and several ads can use the same one.
Is smol running ads right now?
At the last record, on Nov 4, 2026, 678 creatives of smol were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does smol use?
Of the creatives recorded for smol, 66% videos and 34% images.
How do smol's video ads open?
smol's most common video openings are "Pattern Interrupt" (25%), "Pain Point Agitation" (18%) and "Bold Statement" (13%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do smol's ads run?
The median recorded running time of a smol creative is 28 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is smol's longest-running ad?
The longest-recorded smol ad shown here is a video on Meta, first recorded Sep 26, 2025 and seen live for 303 days; it opens with "Pattern Interrupt".
How often does smol launch new ads?
smol added 166 new creatives in the last 30 days and 546 in the last 90, against an average of 191 a month over the last 12 months.
Which brands advertise like smol?
In Home Goods Retail, the brands whose ads are closest to smol's are Tru Earth, Dropps and Blueland, among 22 brands of that sector in Adspy's library. Compared with Tru Earth, smol has 3,816 creatives recorded against 362, 66% videos against 48%, 166 new in the last 30 days against 4, and a median recorded running time of 28 days against 98 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with smol.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with smol.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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