SALT & STONE ads
Beauty & Personal CareMetaUpdated
Adspy has recorded 2,985 ad creatives for SALT & STONE on Meta since Jun 1, 2025: 53% videos and 47% images. A creative has a median recorded running time of 15 days. 1,234 were live at the last record, on Nov 6, 2026.
- 2,985
- creatives recorded
- 1,234
- live at the last record
- 15 days
- median recorded running time
- 232
- new in the last 30 days
SALT & STONE ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 480 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- Product Closeup
Meta · Image · 379 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Image · 377 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Video · 373 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- UGC
- Talking Head
Meta · Image · 370 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 370 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt + Bold Statement
- UGC
- POV
Meta · Video · 362 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Lo-Fi
- Text Overlay on Footage
Meta · Video · 362 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- UGC
- POV
Meta · Video · 346 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- UGC
- Text Overlay on Footage
Meta · Video · 345 days recorded
LiveFirst recorded
- Opens with: Bold Statement / Pattern Interrupt
- UGC
- POV
Meta · Video · 333 days recorded
LiveFirst recorded
- Opens with: Bold Statement/Pattern Interrupt
- UGC
- Talking Head
Meta · Image · 330 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 314 days recorded
LiveFirst recorded
- UGC
- Single Image
Meta · Video · 306 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Studio Shot
- Product Closeup
Meta · Video · 299 days recorded
LiveFirst recorded
- Opens with: Visual Ensemble
- Product Photography
- Text Overlay on Footage
Meta · Video · 297 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Lo-Fi
- Talking Head
Meta · Video · 288 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Lo-Fi
- Talking Head
Meta · Image · 288 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 265 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 259 days recorded
LiveFirst recorded
- UGC
- Quote Card
Meta · Image · 249 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 245 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 239 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 233 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Key facts about SALT & STONE's ads
- As of Nov 6, 2026, Adspy's library holds 2,985 ad creatives for SALT & STONE, recorded on Meta since Jun 1, 2025.
- 1,234 of the 2,985 SALT & STONE creatives read here (41%) were live at the last record; 1,748 had ended.
- SALT & STONE's creatives are 53% videos and 47% images. The median recorded running time is 13 days for its videos and 17 days for its images.
- SALT & STONE's most common video openings are "Bold Statement" (32%), "Visual Surprise" (15%) and "Pattern Interrupt" (15%), as a share of its analysed videos.
- 576 SALT & STONE creatives (19%) were seen live for 90 days or more, and 60 for under 7 days.
- SALT & STONE added 232 new creatives in the last 30 days and 659 in the last 90, against an average of 158 a month over the last 12 months.
- The longest-recorded SALT & STONE ad shown here is a video on Meta, first recorded Jun 1, 2025 and seen live for 480 days; it opens with "Visual Surprise".
- Across the 345 Beauty & Personal Care brands in Adspy's library, the median brand has a recorded running time of 25 days, 49% videos and 52 new creatives in 30 days. SALT & STONE has 15 days, 53% videos and 232.
- In Skincare, the brands whose ads are closest to SALT & STONE's are Tree Hut, DIME Beauty and eos, among 109 brands of that sector in Adspy's library.
How SALT & STONE advertises, in figures
Computed on 2,985 recorded creatives, 2,943 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Video | 1,569 | 53% | 13 |
| Image | 1,416 | 47% | 17 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 60 |
| 7 to 29 days | 1,828 |
| 30 to 89 days | 518 |
| 90 days or more | 576 |
Median: 15 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Bold Statement | 495 | 32% | 13 |
| Visual Surprise | 234 | 15% | 25 |
| Pattern Interrupt | 227 | 15% | 12 |
| UGC-style Opening | 116 | 8% | 22 |
| Bold Statement / Pattern Interrupt | 65 | 4% | 12 |
| Question | 34 | 2% | 12 |
| Pattern Interrupt / Bold Statement | 26 | 2% | 15 |
| Pain Point Agitation | 25 | 2% | 12 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When SALT & STONE launches new creatives
New creatives per month, from Jun 2025 to Nov 2026. The busiest month was Aug 2026, with 265 new creatives. 659 were first recorded in the last 90 days.
- Jun 2025: 196 new creatives
- Jul 2025: 94 new creatives
- Aug 2025: 208 new creatives
- Sep 2025: 249 new creatives
- Oct 2025: 134 new creatives
- Nov 2025: 210 new creatives
- Dec 2025: 171 new creatives
- Jan 2026: 77 new creatives
- Feb 2026: 99 new creatives
- Mar 2026: 134 new creatives
- Apr 2026: 165 new creatives
- May 2026: 182 new creatives
- Jun 2026: 143 new creatives
- Jul 2026: 212 new creatives
- Aug 2026: 265 new creatives
- Sep 2026: 162 new creatives
- Oct 2026: 222 new creatives
- Nov 2026: 59 new creatives
SALT & STONE next to its closest brands in Skincare
The 3 brands closest to SALT & STONE among the 109 Skincare brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| SALT & STONE | 2,985 | 1,234 | 53% | 15 | 232 | Bold Statement |
 Tree Hut | 790 | 81 | 67% | 41 | 73 | Visual Surprise |
 DIME Beauty | 869 | 124 | 74% | 24 | 84 | Bold Statement |
 eos | 992 | 722 | 79% | 106 | 87 | Visual Surprise |
- Compared with Tree Hut, SALT & STONE has 2,985 creatives recorded against 790, 53% videos against 67%, 232 new in the last 30 days against 73, and a median recorded running time of 15 days against 41 days.
- Compared with DIME Beauty, SALT & STONE has 2,985 creatives recorded against 869, 53% videos against 74%, 232 new in the last 30 days against 84, and a median recorded running time of 15 days against 24 days.
- Compared with eos, SALT & STONE has 2,985 creatives recorded against 992, 53% videos against 79%, 232 new in the last 30 days against 87, and a median recorded running time of 15 days against 106 days.
Ads similar to SALT & STONE's
5 ads from eos, Nécessaire and DIME Beauty that share their production and their message with one of the SALT & STONE ads shown on this page. Same rule: first recorded 20 days ago or more.
eos
Meta · Video · 452 days recorded
- Shares: Product Photography
- Shares: Hands Only
Nécessaire
Meta · Video · 184 days recorded
- Shares: Product Closeup
- Shares: Hands Only
DIME Beauty
Meta · Image · 173 days recorded
- Shares: Product Photography
- Shares: Single Image
DIME Beauty
Meta · Image · 173 days recorded
- Shares: Product Photography
- Shares: Single Image
eos
Meta · Image · 328 days recorded
- Shares: Product Photography
- Shares: Single Image
The full reading of SALT & STONE's ads
A Brand Full Analysis also reads what SALT & STONE says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of SALT & STONE with AdspyShow me SALT & STONE's longest-running video ads and what they open withCompare SALT & STONE's ads with its closest competitorMessaging angles
30 angles read across 2,943 analysed creatives
Shown in the full analysis.
Offers
11 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
256 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about SALT & STONE's ads
How many ads has SALT & STONE run?
Adspy has recorded 2,985 ad creatives for SALT & STONE on Meta since Jun 1, 2025. A creative is one image or video, and several ads can use the same one.
Is SALT & STONE running ads right now?
At the last record, on Nov 6, 2026, 1,234 creatives of SALT & STONE were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does SALT & STONE use?
Of the creatives recorded for SALT & STONE, 53% videos and 47% images.
How do SALT & STONE's video ads open?
SALT & STONE's most common video openings are "Bold Statement" (32%), "Visual Surprise" (15%) and "Pattern Interrupt" (15%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do SALT & STONE's ads run?
The median recorded running time of a SALT & STONE creative is 15 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is SALT & STONE's longest-running ad?
The longest-recorded SALT & STONE ad shown here is a video on Meta, first recorded Jun 1, 2025 and seen live for 480 days; it opens with "Visual Surprise".
How often does SALT & STONE launch new ads?
SALT & STONE added 232 new creatives in the last 30 days and 659 in the last 90, against an average of 158 a month over the last 12 months.
Which brands advertise like SALT & STONE?
In Skincare, the brands whose ads are closest to SALT & STONE's are Tree Hut, DIME Beauty and eos, among 109 brands of that sector in Adspy's library. Compared with Tree Hut, SALT & STONE has 2,985 creatives recorded against 790, 53% videos against 67%, 232 new in the last 30 days against 73, and a median recorded running time of 15 days against 41 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with SALT & STONE.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with SALT & STONE.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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