REI ads
Sports & RecreationMetaUpdated
Adspy has recorded 2,652 ad creatives for REI on Meta since Oct 22, 2018: 66% images and 34% videos. A creative has a median recorded running time of 35 days. 1,491 were live at the last record, on Nov 3, 2026.
- 2,652
- creatives recorded
- 1,491
- live at the last record
- 35 days
- median recorded running time
- 185
- new in the last 30 days
REI ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 350 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 302 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 267 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 267 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 266 days recorded
LiveFirst recorded
- Product Photography
- Product Closeup
Meta · Image · 255 days recorded
EndedFirst recorded
- Illustration
- Single Image
Meta · Image · 255 days recorded
EndedFirst recorded
- Illustration
- Single Image
Meta · Image · 254 days recorded
EndedFirst recorded
- Illustration
- Single Image
Meta · Image · 218 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 195 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 192 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 189 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Branded Production
- Product Closeup
Meta · Image · 186 days recorded
EndedFirst recorded
- Illustration
- Single Image
Meta · Video · 180 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Branded Production
- Text Overlay on Footage
Meta · Video · 179 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Branded Production
- Voiceover B-Roll
Meta · Video · 178 days recorded
LiveFirst recorded
- Opens with: UGC-style Opening
- Branded Production
- POV
Meta · Video · 178 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Branded Production
- Product Closeup
Meta · Video · 178 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- POV
Meta · Video · 178 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC
- POV
Meta · Video · 178 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Product Photography
- Single Image
Meta · Video · 178 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Product Photography
- Single Image
Meta · Video · 178 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Lifestyle Photography
- Talking Head
Meta · Video · 178 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 177 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Studio Shot
- Flat Lay
Key facts about REI's ads
- As of Nov 3, 2026, Adspy's library holds 2,652 ad creatives for REI, recorded on Meta since Oct 22, 2018.
- 1,491 of the 2,652 REI creatives read here (56%) were live at the last record; 1,161 had ended.
- REI's creatives are 66% images and 34% videos. The median recorded running time is 35 days for its images and 32 days for its videos.
- REI's most common video openings are "Visual Surprise" (40%), "Pattern Interrupt" (15%) and "Bold Statement" (15%), as a share of its analysed videos.
- 852 REI creatives (32%) were seen live for 90 days or more, and 26 for under 7 days.
- REI added 185 new creatives in the last 30 days and 638 in the last 90, against an average of 177 a month over the last 12 months.
- The longest-recorded REI ad shown here is an image on Meta, first recorded Jun 10, 2025 and seen live for 350 days.
- Across the 36 Sports & Recreation brands in Adspy's library, the median brand has a recorded running time of 30 days, 31% videos and 22 new creatives in 30 days. REI has 35 days, 34% videos and 185.
How REI advertises, in figures
Computed on 2,652 recorded creatives, 2,618 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 1,747 | 66% | 35 |
| Video | 905 | 34% | 32 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 26 |
| 7 to 29 days | 1,194 |
| 30 to 89 days | 580 |
| 90 days or more | 852 |
Median: 35 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 355 | 40% | 33 |
| Pattern Interrupt | 132 | 15% | 37 |
| Bold Statement | 130 | 15% | 52 |
| UGC-style Opening | 68 | 8% | 28 |
| Visual Intrigue | 18 | 2% | 23 |
| Question | 15 | 2% | 54 |
| Visual Showcase | 15 | 2% | 21 |
| Visual Presentation | 7 | under 1% | 15 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When REI launches new creatives
New creatives per month, from Mar 2025 to Nov 2026. The busiest month was Jul 2026, with 351 new creatives. 638 were first recorded in the last 90 days.
- Mar 2025: 1 new creatives
- Apr 2025: 6 new creatives
- May 2025: 0 new creatives
- Jun 2025: 5 new creatives
- Jul 2025: 17 new creatives
- Aug 2025: 69 new creatives
- Sep 2025: 56 new creatives
- Oct 2025: 130 new creatives
- Nov 2025: 85 new creatives
- Dec 2025: 51 new creatives
- Jan 2026: 45 new creatives
- Feb 2026: 69 new creatives
- Mar 2026: 203 new creatives
- Apr 2026: 294 new creatives
- May 2026: 228 new creatives
- Jun 2026: 153 new creatives
- Jul 2026: 351 new creatives
- Aug 2026: 198 new creatives
- Sep 2026: 165 new creatives
- Oct 2026: 341 new creatives
- Nov 2026: 27 new creatives
The full reading of REI's ads
A Brand Full Analysis also reads what REI says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of REI with AdspyShow me REI's longest-running video ads and what they open withCompare REI's ads with its closest competitorMessaging angles
22 angles read across 2,618 analysed creatives
Shown in the full analysis.
Offers
8 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
231 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about REI's ads
How many ads has REI run?
Adspy has recorded 2,652 ad creatives for REI on Meta since Oct 22, 2018. A creative is one image or video, and several ads can use the same one.
Is REI running ads right now?
At the last record, on Nov 3, 2026, 1,491 creatives of REI were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does REI use?
Of the creatives recorded for REI, 66% images and 34% videos.
How do REI's video ads open?
REI's most common video openings are "Visual Surprise" (40%), "Pattern Interrupt" (15%) and "Bold Statement" (15%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do REI's ads run?
The median recorded running time of a REI creative is 35 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is REI's longest-running ad?
The longest-recorded REI ad shown here is an image on Meta, first recorded Jun 10, 2025 and seen live for 350 days.
How often does REI launch new ads?
REI added 185 new creatives in the last 30 days and 638 in the last 90, against an average of 177 a month over the last 12 months.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with REI.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with REI.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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