McDonald's ads
Food & BeverageMetaUpdated
Adspy has recorded 2,886 ad creatives for McDonald's on Meta since Sep 12, 2018: 53% images and 48% videos. A creative has a median recorded running time of 47 days. 1,436 were live at the last record, on Nov 6, 2026.
- 2,886
- creatives recorded
- 1,436
- live at the last record
- 47 days
- median recorded running time
- 113
- new in the last 30 days
McDonald's ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Video · 496 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- UGC
- POV
Meta · Video · 416 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Motion Graphics
- Text Overlay on Footage
Meta · Video · 370 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Product Closeup
Meta · Video · 354 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- UGC
- POV
Meta · Video · 320 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Image · 310 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 309 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 308 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Product Closeup
Meta · Image · 308 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 304 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Product Photography
- Single Image
Meta · Image · 300 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 283 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 274 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt / Visual Surprise
- UGC
- Text Overlay on Footage
Meta · Image · 272 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 272 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 271 days recorded
EndedFirst recorded
- Opens with: Bold Statement
- UGC
- Text Overlay on Footage
Meta · Video · 266 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Image · 259 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 258 days recorded
LiveFirst recorded
- Opens with: Bold Statement
- Branded Production
- Text Overlay on Footage
Meta · Image · 256 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Video · 255 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Motion Graphics
- Text Overlay on Footage
Meta · Image · 247 days recorded
EndedFirst recorded
- Mixed Media
- Single Image
Meta · Image · 245 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 242 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Key facts about McDonald's's ads
- As of Nov 6, 2026, Adspy's library holds 2,886 ad creatives for McDonald's, recorded on Meta since Sep 12, 2018.
- 1,436 of the 2,886 McDonald's creatives read here (50%) were live at the last record; 1,450 had ended.
- McDonald's's creatives are 53% images and 48% videos. The median recorded running time is 41 days for its images and 54 days for its videos.
- McDonald's's most common video openings are "Visual Surprise" (30%), "Pattern Interrupt" (25%) and "Bold Statement" (12%), as a share of its analysed videos.
- 960 McDonald's creatives (33%) were seen live for 90 days or more, and 50 for under 7 days.
- McDonald's added 113 new creatives in the last 30 days and 515 in the last 90, against an average of 157 a month over the last 12 months.
- The longest-recorded McDonald's ad shown here is a video on Meta, first recorded May 20, 2025 and seen live for 496 days; it opens with "Pattern Interrupt".
- Across the 109 Food & Beverage brands in Adspy's library, the median brand has a recorded running time of 28 days, 47% videos and 26 new creatives in 30 days. McDonald's has 47 days, 48% videos and 113.
- In Fast Food, the brands whose ads are closest to McDonald's's are Pizza Hut, Burger King and Domino's Pizza, among 7 brands of that sector in Adspy's library.
How McDonald's advertises, in figures
Computed on 2,886 recorded creatives, 2,781 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 1,516 | 53% | 41 |
| Video | 1,370 | 48% | 54 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 50 |
| 7 to 29 days | 136 |
| 30 to 89 days | 1,740 |
| 90 days or more | 960 |
Median: 47 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 380 | 30% | 53 |
| Pattern Interrupt | 324 | 25% | 53 |
| Bold Statement | 149 | 12% | 49 |
| UGC-style Opening | 118 | 9% | 68 |
| Visual Surprise / Pattern Interrupt | 34 | 3% | 94 |
| Question | 25 | 2% | 57 |
| Pattern Interrupt / Bold Statement | 20 | 2% | 48 |
| Pain Point Agitation | 14 | 1% | 65 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When McDonald's launches new creatives
New creatives per month, from Dec 2024 to Nov 2026. The busiest month was Jul 2026, with 286 new creatives. 515 were first recorded in the last 90 days.
- Dec 2024: 1 new creatives
- Jan 2025: 8 new creatives
- Feb 2025: 18 new creatives
- Mar 2025: 7 new creatives
- Apr 2025: 8 new creatives
- May 2025: 98 new creatives
- Jun 2025: 126 new creatives
- Jul 2025: 133 new creatives
- Aug 2025: 209 new creatives
- Sep 2025: 153 new creatives
- Oct 2025: 93 new creatives
- Nov 2025: 139 new creatives
- Dec 2025: 94 new creatives
- Jan 2026: 90 new creatives
- Feb 2026: 118 new creatives
- Mar 2026: 88 new creatives
- Apr 2026: 193 new creatives
- May 2026: 240 new creatives
- Jun 2026: 137 new creatives
- Jul 2026: 286 new creatives
- Aug 2026: 225 new creatives
- Sep 2026: 151 new creatives
- Oct 2026: 214 new creatives
- Nov 2026: 43 new creatives
McDonald's next to its closest brands in Fast Food
The 3 brands closest to McDonald's among the 7 Fast Food brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| McDonald's | 2,886 | 1,436 | 48% | 47 | 113 | Visual Surprise |
 Pizza Hut | 1,121 | 569 | 55% | 66 | 61 | Visual Surprise |
 Burger King | 138 | 127 | 51% | 68 | 17 | Visual Surprise |
 Domino's Pizza | 1,033 | 542 | 55% | 34 | 78 | Visual Surprise |
- Compared with Pizza Hut, McDonald's has 2,886 creatives recorded against 1,121, 48% videos against 55%, 113 new in the last 30 days against 61, and a median recorded running time of 47 days against 66 days.
- Compared with Burger King, McDonald's has 2,886 creatives recorded against 138, 48% videos against 51%, 113 new in the last 30 days against 17, and a median recorded running time of 47 days against 68 days.
- Compared with Domino's Pizza, McDonald's has 2,886 creatives recorded against 1,033, 48% videos against 55%, 113 new in the last 30 days against 78, and a median recorded running time of 47 days against 34 days.
Ads similar to McDonald's's
5 ads from Domino's Pizza, Pizza Hut and Burger King that share their production and their message with one of the McDonald's ads shown on this page. Same rule: first recorded 20 days ago or more.
Domino's Pizza
Meta · Image · 259 days recorded
- Shares: Product Photography
- Shares: Single Image
Domino's Pizza
Meta · Image · 266 days recorded
- Shares: Single Image
Pizza Hut
Meta · Image · 359 days recorded
- Shares: Single Image
Pizza Hut
Meta · Image · 463 days recorded
- Shares: Product Photography
- Shares: Single Image
Burger King
Meta · Image · 162 days recorded
- Shares: Single Image
The full reading of McDonald's's ads
A Brand Full Analysis also reads what McDonald's says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of McDonald's with AdspyShow me McDonald's's longest-running video ads and what they open withCompare McDonald's's ads with its closest competitorMessaging angles
28 angles read across 2,781 analysed creatives
Shown in the full analysis.
Offers
11 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
267 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about McDonald's's ads
How many ads has McDonald's run?
Adspy has recorded 2,886 ad creatives for McDonald's on Meta since Sep 12, 2018. A creative is one image or video, and several ads can use the same one.
Is McDonald's running ads right now?
At the last record, on Nov 6, 2026, 1,436 creatives of McDonald's were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does McDonald's use?
Of the creatives recorded for McDonald's, 53% images and 48% videos.
How do McDonald's's video ads open?
McDonald's's most common video openings are "Visual Surprise" (30%), "Pattern Interrupt" (25%) and "Bold Statement" (12%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do McDonald's's ads run?
The median recorded running time of a McDonald's creative is 47 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is McDonald's's longest-running ad?
The longest-recorded McDonald's ad shown here is a video on Meta, first recorded May 20, 2025 and seen live for 496 days; it opens with "Pattern Interrupt".
How often does McDonald's launch new ads?
McDonald's added 113 new creatives in the last 30 days and 515 in the last 90, against an average of 157 a month over the last 12 months.
Which brands advertise like McDonald's?
In Fast Food, the brands whose ads are closest to McDonald's's are Pizza Hut, Burger King and Domino's Pizza, among 7 brands of that sector in Adspy's library. Compared with Pizza Hut, McDonald's has 2,886 creatives recorded against 1,121, 48% videos against 55%, 113 new in the last 30 days against 61, and a median recorded running time of 47 days against 66 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with McDonald's.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with McDonald's.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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