Marks and Spencer ads
E-commerce & RetailMetaUpdated
Adspy has recorded 5,531 ad creatives for Marks and Spencer on Meta since Jul 25, 2025: 62% images and 38% videos. A creative has a median recorded running time of 24 days. 1,491 were live at the last record, on Nov 7, 2026.
Figures on this page are computed on the 5,000 newest of the 5,531 recorded creatives.
- 5,531
- creatives recorded
- 1,491
- live at the last record
- 24 days
- median recorded running time
- 529
- new in the last 30 days
Marks and Spencer ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 305 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 305 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 305 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 305 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Image · 305 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 305 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 289 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 276 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Image · 244 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 240 days recorded
EndedFirst recorded
- Product Photography
- Single Image
Meta · Video · 229 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Collage
Meta · Image · 210 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 208 days recorded
EndedFirst recorded
- Studio Shot
- Single Image
Meta · Video · 194 days recorded
LiveFirst recorded
- Opens with: Visual Appeal / Product Focus
- Branded Production
- Single Image
Meta · Video · 172 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Video · 164 days recorded
LiveFirst recorded
- Opens with: Visual Focus on Product
- Product Photography
- Product Closeup
Meta · Video · 163 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Flat Lay
Meta · Video · 162 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Flat Lay
Meta · Video · 161 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Video · 161 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Single Image
Meta · Video · 158 days recorded
EndedFirst recorded
- Opens with: Visual Surprise
- Studio Shot
- Text Overlay on Footage
Meta · Video · 157 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- UGC
- Talking Head
Meta · Video · 157 days recorded
EndedFirst recorded
- Opens with: Pattern Interrupt
- Lo-Fi
- Vlog
Meta · Video · 156 days recorded
EndedFirst recorded
- Opens with: UGC-style Opening
- UGC
- Talking Head
Key facts about Marks and Spencer's ads
- As of Nov 7, 2026, Adspy's library holds 5,531 ad creatives for Marks and Spencer, recorded on Meta since Jul 25, 2025.
- 1,491 of the 5,000 Marks and Spencer creatives read here (30%) were live at the last record; 3,509 had ended.
- Marks and Spencer's creatives are 62% images and 38% videos. The median recorded running time is 27 days for its images and 22 days for its videos.
- Marks and Spencer's most common video openings are "Visual Surprise" (52%), "Pattern Interrupt" (16%) and "Visual Intrigue" (5%), as a share of its analysed videos.
- 321 Marks and Spencer creatives (6%) were seen live for 90 days or more, and 394 for under 7 days.
- Marks and Spencer added 529 new creatives in the last 30 days and 1,564 in the last 90, against an average of 340 a month over the last 12 months.
- The longest-recorded Marks and Spencer ad shown here is an image on Meta, first recorded Mar 26, 2024 and seen live for 305 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. Marks and Spencer has 24 days, 38% videos and 529.
- In Home Goods Retail, the brands whose ads are closest to Marks and Spencer's are John Lewis & Partners, Habitat and Publix, among 22 brands of that sector in Adspy's library.
How Marks and Spencer advertises, in figures
Computed on 5,000 recorded creatives, 4,925 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 3,096 | 62% | 27 |
| Video | 1,904 | 38% | 22 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 394 |
| 7 to 29 days | 2,376 |
| 30 to 89 days | 1,909 |
| 90 days or more | 321 |
Median: 24 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 981 | 52% | 23 |
| Pattern Interrupt | 302 | 16% | 21 |
| Visual Intrigue | 87 | 5% | 27 |
| Bold Statement | 76 | 4% | 23 |
| UGC-style Opening | 39 | 2% | 23 |
| Visual Showcase | 37 | 2% | 20 |
| Visual Montage | 30 | 2% | 19 |
| Visual Appeal | 18 | 1% | 20 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Marks and Spencer launches new creatives
New creatives per month, from Jul 2025 to Nov 2026. The busiest month was Sep 2026, with 597 new creatives. 1,564 were first recorded in the last 90 days.
- Jul 2025: 22 new creatives
- Aug 2025: 119 new creatives
- Sep 2025: 188 new creatives
- Oct 2025: 263 new creatives
- Nov 2025: 330 new creatives
- Dec 2025: 224 new creatives
- Jan 2026: 252 new creatives
- Feb 2026: 35 new creatives
- Mar 2026: 222 new creatives
- Apr 2026: 506 new creatives
- May 2026: 376 new creatives
- Jun 2026: 321 new creatives
- Jul 2026: 442 new creatives
- Aug 2026: 430 new creatives
- Sep 2026: 597 new creatives
- Oct 2026: 545 new creatives
- Nov 2026: 128 new creatives
Marks and Spencer next to its closest brands in Home Goods Retail
The 3 brands closest to Marks and Spencer among the 22 Home Goods Retail brands in Adspy's library: same sector, and analysed ads that address the same audiences and pain points with the same angles and offers.
| Brand | Creatives | Live | Videos | Median recorded days | New in 30 days | Top video opening |
|---|---|---|---|---|---|---|
| Marks and Spencer | 5,531 | 1,491 | 38% | 24 | 529 | Visual Surprise |
 John Lewis & Partners | 2,171 | 325 | 43% | 24 | 195 | Visual Surprise |
 Habitat | 1,125 | 194 | 16% | 26 | 77 | Visual Surprise |
 Publix | 848 | 78 | 38% | 24 | 36 | Visual Surprise |
- Compared with John Lewis & Partners, Marks and Spencer has 5,531 creatives recorded against 2,171, 38% videos against 43%, 529 new in the last 30 days against 195, and a median recorded running time of 24 days against 24 days.
- Compared with Habitat, Marks and Spencer has 5,531 creatives recorded against 1,125, 38% videos against 16%, 529 new in the last 30 days against 77, and a median recorded running time of 24 days against 26 days.
- Compared with Publix, Marks and Spencer has 5,531 creatives recorded against 848, 38% videos against 38%, 529 new in the last 30 days against 36, and a median recorded running time of 24 days against 24 days.
Ads similar to Marks and Spencer's
5 ads from John Lewis & Partners, Bed Bath & Beyond and Habitat that share their production and their message with one of the Marks and Spencer ads shown on this page. Same rule: first recorded 20 days ago or more.
John Lewis & Partners
Meta · Image · 226 days recorded
- Shares: Product Photography
- Shares: Single Image
John Lewis & Partners
Meta · Image · 169 days recorded
- Shares: Product Photography
- Shares: Single Image
Bed Bath & Beyond
Meta · Image · 376 days recorded
- Shares: Studio Shot
- Shares: Single Image
Bed Bath & Beyond
Meta · Image · 493 days recorded
- Shares: Product Photography
- Shares: Single Image
Habitat
Meta · Image · 355 days recorded
- Shares: Studio Shot
- Shares: Single Image
The full reading of Marks and Spencer's ads
A Brand Full Analysis also reads what Marks and Spencer says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Marks and Spencer with AdspyShow me Marks and Spencer's longest-running video ads and what they open withCompare Marks and Spencer's ads with its closest competitorMessaging angles
25 angles read across 4,925 analysed creatives
Shown in the full analysis.
Offers
11 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
251 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Marks and Spencer's ads
How many ads has Marks and Spencer run?
Adspy has recorded 5,531 ad creatives for Marks and Spencer on Meta since Jul 25, 2025. A creative is one image or video, and several ads can use the same one.
Is Marks and Spencer running ads right now?
At the last record, on Nov 7, 2026, 1,491 creatives of Marks and Spencer were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Marks and Spencer use?
Of the creatives recorded for Marks and Spencer, 62% images and 38% videos.
How do Marks and Spencer's video ads open?
Marks and Spencer's most common video openings are "Visual Surprise" (52%), "Pattern Interrupt" (16%) and "Visual Intrigue" (5%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Marks and Spencer's ads run?
The median recorded running time of a Marks and Spencer creative is 24 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Marks and Spencer's longest-running ad?
The longest-recorded Marks and Spencer ad shown here is an image on Meta, first recorded Mar 26, 2024 and seen live for 305 days.
How often does Marks and Spencer launch new ads?
Marks and Spencer added 529 new creatives in the last 30 days and 1,564 in the last 90, against an average of 340 a month over the last 12 months.
Which brands advertise like Marks and Spencer?
In Home Goods Retail, the brands whose ads are closest to Marks and Spencer's are John Lewis & Partners, Habitat and Publix, among 22 brands of that sector in Adspy's library. Compared with John Lewis & Partners, Marks and Spencer has 5,531 creatives recorded against 2,171, 38% videos against 43%, 529 new in the last 30 days against 195, and a median recorded running time of 24 days against 24 days.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Marks and Spencer.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Marks and Spencer.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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