Macy's ads
E-commerce & RetailMetaUpdated
Adspy has recorded 4,305 ad creatives for Macy's on Meta since Jul 1, 2019: 68% images and 33% videos. A creative has a median recorded running time of 48 days. 2,019 were live at the last record, on Nov 7, 2026.
- 4,305
- creatives recorded
- 2,019
- live at the last record
- 48 days
- median recorded running time
- 415
- new in the last 30 days
Macy's ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 438 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 426 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 411 days recorded
LiveFirst recorded
- Illustration
- Single Image
Meta · Image · 408 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 397 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 393 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 376 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 353 days recorded
LiveFirst recorded
- Mixed Media
- Collage
Meta · Image · 352 days recorded
LiveFirst recorded
Meta Ad Library recordMeta · Image · 351 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 345 days recorded
LiveFirst recorded
- Studio Shot
- Single Image
Meta · Image · 337 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 289 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 272 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 251 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Single Image
Meta · Video · 250 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Voiceover B-Roll
Meta · Video · 250 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Closeup
Meta · Video · 245 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Product Photography
- Product Closeup
Meta · Video · 240 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 238 days recorded
LiveFirst recorded
- Opens with: Visual Appeal & Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Video · 229 days recorded
LiveFirst recorded
Meta Ad Library recordMeta · Video · 228 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Closeup
Meta · Video · 228 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 221 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- UGC
- Listicle
Key facts about Macy's's ads
- As of Nov 7, 2026, Adspy's library holds 4,305 ad creatives for Macy's, recorded on Meta since Jul 1, 2019.
- 2,019 of the 4,305 Macy's creatives read here (47%) were live at the last record; 2,286 had ended.
- Macy's's creatives are 68% images and 33% videos. The median recorded running time is 49 days for its images and 48 days for its videos.
- Macy's's most common video openings are "Visual Surprise" (54%), "Pattern Interrupt" (17%) and "Bold Statement" (6%), as a share of its analysed videos.
- 1,084 Macy's creatives (25%) were seen live for 90 days or more, and 89 for under 7 days.
- Macy's added 415 new creatives in the last 30 days and 1,021 in the last 90, against an average of 223 a month over the last 12 months.
- The longest-recorded Macy's ad shown here is an image on Meta, first recorded Jul 4, 2025 and seen live for 438 days.
- Across the 403 E-commerce & Retail brands in Adspy's library, the median brand has a recorded running time of 27 days, 34% videos and 43 new creatives in 30 days. Macy's has 48 days, 33% videos and 415.
How Macy's advertises, in figures
Computed on 4,305 recorded creatives, 4,203 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 2,905 | 68% | 49 |
| Video | 1,400 | 33% | 48 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 89 |
| 7 to 29 days | 402 |
| 30 to 89 days | 2,730 |
| 90 days or more | 1,084 |
Median: 48 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 736 | 54% | 50 |
| Pattern Interrupt | 236 | 17% | 48 |
| Bold Statement | 79 | 6% | 49 |
| UGC-style Opening | 39 | 3% | 43 |
| Visual Intrigue | 26 | 2% | 64 |
| Visual Surprise / Pattern Interrupt | 18 | 1% | 87 |
| Bold Statement / Visual Intrigue | 7 | under 1% | 43 |
| Pattern Interrupt / Bold Statement | 7 | under 1% | 34 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When Macy's launches new creatives
New creatives per month, from Jan 2025 to Nov 2026. The busiest month was Oct 2026, with 486 new creatives. 1,021 were first recorded in the last 90 days.
- Jan 2025: 3 new creatives
- Feb 2025: 1 new creatives
- Mar 2025: 2 new creatives
- Apr 2025: 15 new creatives
- May 2025: 61 new creatives
- Jun 2025: 52 new creatives
- Jul 2025: 138 new creatives
- Aug 2025: 309 new creatives
- Sep 2025: 339 new creatives
- Oct 2025: 231 new creatives
- Nov 2025: 409 new creatives
- Dec 2025: 214 new creatives
- Jan 2026: 109 new creatives
- Feb 2026: 139 new creatives
- Mar 2026: 215 new creatives
- Apr 2026: 241 new creatives
- May 2026: 252 new creatives
- Jun 2026: 158 new creatives
- Jul 2026: 216 new creatives
- Aug 2026: 302 new creatives
- Sep 2026: 259 new creatives
- Oct 2026: 486 new creatives
- Nov 2026: 79 new creatives
The full reading of Macy's's ads
A Brand Full Analysis also reads what Macy's says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of Macy's with AdspyShow me Macy's's longest-running video ads and what they open withCompare Macy's's ads with its closest competitorMessaging angles
28 angles read across 4,203 analysed creatives
Shown in the full analysis.
Offers
8 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
254 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about Macy's's ads
How many ads has Macy's run?
Adspy has recorded 4,305 ad creatives for Macy's on Meta since Jul 1, 2019. A creative is one image or video, and several ads can use the same one.
Is Macy's running ads right now?
At the last record, on Nov 7, 2026, 2,019 creatives of Macy's were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does Macy's use?
Of the creatives recorded for Macy's, 68% images and 33% videos.
How do Macy's's video ads open?
Macy's's most common video openings are "Visual Surprise" (54%), "Pattern Interrupt" (17%) and "Bold Statement" (6%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do Macy's's ads run?
The median recorded running time of a Macy's creative is 48 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is Macy's's longest-running ad?
The longest-recorded Macy's ad shown here is an image on Meta, first recorded Jul 4, 2025 and seen live for 438 days.
How often does Macy's launch new ads?
Macy's added 415 new creatives in the last 30 days and 1,021 in the last 90, against an average of 223 a month over the last 12 months.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with Macy's.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with Macy's.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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