LEGO ads
Family & ParentingMetaUpdated
Adspy has recorded 6,806 ad creatives for LEGO on Meta since Jan 13, 2026: 70% images and 30% videos. A creative has a median recorded running time of 74 days. 4,016 were live at the last record, on Nov 9, 2026.
Figures on this page are computed on the 5,000 newest of the 6,806 recorded creatives.
- 6,806
- creatives recorded
- 4,016
- live at the last record
- 74 days
- median recorded running time
- 580
- new in the last 30 days
LEGO ads, longest recorded first
24 ads first recorded 20 days ago or more, the longest recorded first: 12 videos and 12 images. Each links to its public record.
Meta · Image · 297 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 268 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 255 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 252 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 241 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 233 days recorded
LiveFirst recorded
- Branded Production
- Single Image
Meta · Image · 230 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 230 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 230 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 227 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 221 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Image · 216 days recorded
LiveFirst recorded
- Product Photography
- Single Image
Meta · Video · 211 days recorded
LiveFirst recorded
- 3D Render
- Text Overlay on Footage
Meta · Video · 204 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Animation
- Text Overlay on Footage
Meta · Video · 203 days recorded
LiveFirst recorded
Meta Ad Library recordMeta · Video · 199 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Split Screen
Meta · Video · 197 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- 3D Render
- Montage
Meta · Video · 197 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Split Screen
Meta · Video · 197 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Product Photography
Meta · Video · 194 days recorded
LiveFirst recorded
- Opens with: Pattern Interrupt
- Branded Production
- Text Overlay on Footage
Meta · Video · 191 days recorded
LiveFirst recorded
- Opens with: Visual Surprise / Relatable Scenario
- Branded Production
- Text Overlay on Footage
Meta · Video · 190 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- 3D Render
- Text Overlay on Footage
Meta · Video · 190 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Meta · Video · 190 days recorded
LiveFirst recorded
- Opens with: Visual Surprise
- Branded Production
- Montage
Key facts about LEGO's ads
- As of Nov 9, 2026, Adspy's library holds 6,806 ad creatives for LEGO, recorded on Meta since Jan 13, 2026.
- 4,016 of the 5,000 LEGO creatives read here (80%) were live at the last record; 984 had ended.
- LEGO's creatives are 70% images and 30% videos. The median recorded running time is 77 days for its images and 70 days for its videos.
- LEGO's most common video openings are "Visual Surprise" (63%), "Pattern Interrupt" (16%) and "UGC-style Opening" (3%), as a share of its analysed videos.
- 2,152 LEGO creatives (43%) were seen live for 90 days or more, and 212 for under 7 days.
- LEGO added 580 new creatives in the last 30 days and 1,905 in the last 90, against an average of 455 a month over the last 11 months.
- The longest-recorded LEGO ad shown here is an image on Meta, first recorded Apr 7, 2025 and seen live for 297 days.
- Across the 22 Family & Parenting brands in Adspy's library, the median brand has a recorded running time of 31 days, 36% videos and 58 new creatives in 30 days. LEGO has 74 days, 30% videos and 580.
How LEGO advertises, in figures
Computed on 5,000 recorded creatives, 4,929 of them analysed by Adspy.
Formats
| Format | Creatives | Share | Median recorded days |
|---|---|---|---|
| Image | 3,494 | 70% | 77 |
| Video | 1,506 | 30% | 70 |
Recorded running time
| Running time | Creatives |
|---|---|
| Under 7 days | 212 |
| 7 to 29 days | 1,209 |
| 30 to 89 days | 1,427 |
| 90 days or more | 2,152 |
Median: 74 days. Days a creative was seen live in the public ad libraries, not a result.
How its videos open
| Hook type | Creatives | Share | Median recorded days |
|---|---|---|---|
| Visual Surprise | 919 | 63% | 70 |
| Pattern Interrupt | 241 | 16% | 85 |
| UGC-style Opening | 47 | 3% | 57 |
| Visual Surprise / Pattern Interrupt | 44 | 3% | 70 |
| Bold Statement | 25 | 2% | 88 |
| Question | 18 | 1% | 83 |
| Pattern Interrupt / Bold Statement | 11 | under 1% | 25 |
| Visual Surprise & Pattern Interrupt | 8 | under 1% | 57 |
Share of the brand's analysed videos. A video has one hook type, assigned by Adspy's analysis.
When LEGO launches new creatives
New creatives per month, from Jan 2026 to Nov 2026. The busiest month was Aug 2026, with 977 new creatives. 1,905 were first recorded in the last 90 days.
- Jan 2026: 90 new creatives
- Feb 2026: 118 new creatives
- Mar 2026: 287 new creatives
- Apr 2026: 210 new creatives
- May 2026: 652 new creatives
- Jun 2026: 434 new creatives
- Jul 2026: 752 new creatives
- Aug 2026: 977 new creatives
- Sep 2026: 586 new creatives
- Oct 2026: 648 new creatives
- Nov 2026: 246 new creatives
The full reading of LEGO's ads
A Brand Full Analysis also reads what LEGO says and where it sends people. That part is for Adspy's users: ask your assistant for it once Adspy is connected.
Ask your assistant, with Adspy connected:
Run a Brand Full Analysis of LEGO with AdspyShow me LEGO's longest-running video ads and what they open withCompare LEGO's ads with its closest competitorMessaging angles
26 angles read across 4,929 analysed creatives
Shown in the full analysis.
Offers
12 offer types with their share and running time
Shown in the full analysis.
Landing pages
Where the ads send people, grouped by destination
Shown in the full analysis.
Observations and verdicts
268 tagged patterns compared, each with its count and interval
Shown in the full analysis.
Questions about LEGO's ads
How many ads has LEGO run?
Adspy has recorded 6,806 ad creatives for LEGO on Meta since Jan 13, 2026. A creative is one image or video, and several ads can use the same one.
Is LEGO running ads right now?
At the last record, on Nov 9, 2026, 4,016 creatives of LEGO were live on Meta. This page is refreshed weekly; each ad links to its public record, which shows its state today.
What ad formats does LEGO use?
Of the creatives recorded for LEGO, 70% images and 30% videos.
How do LEGO's video ads open?
LEGO's most common video openings are "Visual Surprise" (63%), "Pattern Interrupt" (16%) and "UGC-style Opening" (3%), as a share of its analysed videos. Hook types are assigned by Adspy's analysis of each video.
How long do LEGO's ads run?
The median recorded running time of a LEGO creative is 74 days. Recorded running time is the number of days a creative was seen live in the public ad libraries. It says how long an ad stayed up, not how it performed.
What is LEGO's longest-running ad?
The longest-recorded LEGO ad shown here is an image on Meta, first recorded Apr 7, 2025 and seen live for 297 days.
How often does LEGO launch new ads?
LEGO added 580 new creatives in the last 30 days and 1,905 in the last 90, against an average of 455 a month over the last 11 months.
Where does this data come from?
From the public records of the Meta Ad Library and the Google Ads Transparency Center, collected by Adspy. They show the ads and their dates, never spend, reach or targeting. Adspy is not affiliated with LEGO.
Counts, dates and shares are worked out from the library's records and refreshed weekly. Format and hook labels are assigned by Adspy's analysis of each creative.Adspy is not affiliated with LEGO.Request a correction or removal. Requests are handled within 72 hours; a removed page is not rebuilt.
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